Originally Posted by
ThierryNK 
Agree with your comments about price evolution and competitors.
Motives? Make business and money?
PSME: I guess the flaw is on us by giving a wrong impression during the introductory period! I think I already explained this but anyway.
The original introductory price $4k (including worldwide express shipping) was for the brave soul, who wants the feature and can take the risk. We were almost giving out the
LUMIN for free, from our point of view! Believe it or not,
LUMIN production cost is high, very high!
Our planned regular price is $6k. It was ALOT cheaper than our competitors, and we believe
LUMIN has better feature with better sound quality.
Then we quickly found out this is NOT the way hi-fi dealer does business! The dealer/distributor needs a much bigger margin than we thought, otherwise they simply won't sell our product. For each
LUMIN sales, for them, it's a lose sale of another brand/product, which has much bigger margin than
LUMIN!
Our dealers told us, judging from sound quality alone, they can sell
LUMIN at any price, just NOT the price we thought! From dealer point of view, I guess a high margin is somewhat justify. High-end audiophile product is not like regular consumer electronic device. A dealer may sell only a few units per month. Dealer needs to manage their shop(s), do local promotion, after service etc.
So we have 3 choices:
- manufacture
LUMIN ALOT cheaper (which is impossible!)
- forget dealership and do online direct sales
- accept dealers feedback
I guess time will tell if
LUMIN can be a successful business!
Now let's tell about "worth" it, or not...
Last weekend I visited a friend to listen to his latest setup. He just bought a Jadis SE300 mono, together with his FM Acoustic 411 power-amp and FM Acoustic Crossover, driving a pair of Kharma Exquisite Midi. The 300B drives the top and FM 211 drives the bottom. Pre-amp is a Music First Audio pressive.
Source is
LUMIN. The setup sounds beautiful! Last time the friend had a Esoteric K-03 SACD player. And the same DSD file ripped from a SACD sounds better via
LUMIN than K-03 playing the SACD. The friend sold the K-03, and got a K-01 ($20k listed) this time. So, before the party ends, we played a few tracks of the demo SACD from this year Hong Kong AV Show on the K-01. Very very nice sound we thought. Then switch to
LUMIN and play the same ripped DSD tracks. It was SO MUCH BETTER! Me and my friends were expecting a close call. But
LUMIN gave a slam dunk! My friend had to agree he couldn't really use the K-01 for serious listening! He won't sell it yet because he still want a real player, just in case!
Some will call me bullshit! And many simply won't care any device at >$3k. But the fact is, I believe most
LUMIN users are happy with their purchase!