Unbelievable that they still use the 801 aka the washing maschine.
That sound is far away from the current B&W sound.
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The reason that we used our several year old laboratory test 801's, which dip below .5 ohms, was that we had a few customers that we were showing the drive capabilities of the 50 Watt SET Kagura amplifiers. We sold one pair of Kaguaras because of this setup and have another sale pending. The buying customers understood that if the Kagura could drive the 15" 801 woofers that they could easily drive more efficient loads.
Yes, we demonstrated at the show for the masses and the press, but we were there to sell equipment as well.