Magico S3 mk 2 @ TAS

I’d seen somewhere that Alon Wolf has described the S3s as occupying the “sweet spot” of the entire Magico loudspeaker line—a product range that begins with the $16,500 S1 and ascends to the $229,000 Q7 MkII, a product that’s obviously out of reach to all but a tiny number of individuals. I asked Wolf to elaborate. “I’m fully aware of the price categories that our products are in,” he said. “Although I know that we give incredible value for the price, knowing how much it costs to actually build these things, it does become a different market above a certain number, which is around $30,000. The S3 Mk II sits right below that with performance that can easily be compared to speakers that cost three times as much. There is a lot of value in that. People really respond and we can see it in sales. It’s the question of performance vs. value that creates the ‘sweet spot’ for it.”

Sounds like a promising business plan to me.

The Magico S3 Mk II is now my loudspeaker reference.


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Another stellar review of the S3 Mk2 by Andrew Quint. Long gone are the days that Magico were perceived by many as overly analytical. The M Series and the latest iterations of the S Series are highly musical but still deliver detail and nuance. Andrew Quint's new reference. Pretty amazing when you consider MSRP begins at $28K. I can see why he calls them the sweet spot of the Magico line.

Ken
 
Alpinist said:
The M Series and the latest iterations of the S Series are highly musical but still deliver detail and nuance.
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You pretty much nailed it Ken.

What I do enjoy in particular is the ability of these designs to be musical, but still with high attention to detail and nuance.


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Kuoppis said:
You pretty much nailed it Ken.

What I do enjoy in particular is the ability of these designs to be musical, but still with high attention to detail and nuance.


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Agreed! Ken nailed it. I was never a big fan of the Q series, but S and M are different animals giving you the best of musicality and detail and resolution.


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[emoji19] my wallet will never get a chance to recover
 
Mike said:
Agreed! Ken nailed it. I was never a big fan of the Q series, but S and M are different animals giving you the best of musicality and detail and resolution.
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Listening to some fine, detailed music right now. First time since last weekend. :)
 
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