Magico M????

Thanks Mike. I can't help but think of the differences between the X and XA series of Pass amps: two lines for different tastes.

That’s a good analogy. Someone said at my event, “the S5 mk2 is the Nascar, the M3 is the Formula One.”


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Some one pinch me cause I must be dreaming... Ouch.. :)

This looks to be the speaker for those of us who:
1. Love the M3, but wondered if they would work in a smaller room
2. Want the M3, but are unwilling to invest that amount of $ in speakers

Bring on the M2! Would be cool to have a speaker and car with matching names :D
 
Some one pinch me cause I must be dreaming... Ouch.. :)

This looks to be the speaker for those of us who:
1. Love the M3, but wondered if they would work in a smaller room
2. Want the M3, but are unwilling to invest that amount of $ in speakers

Bring on the M2! Would be cool to have a speaker and car with matching names :D

Jimmy, this seems like the perfect speaker for you. Alon Wolf seems to like German car designations.
 
I flat-out reject the car analogies. I just got a new car.

And even though a car and speakers with the same name might be fun, I am not buying the Alon’s M6 [emoji23].


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Counterpoint:

Please don't take my comments as a dump on the sound of Magico. I owned a pair with Constellation front end and they just weren't my cup of tea. I also owned Wilsons, was spoiled by their smaller speakers and disappointed by their larger speakers.

Back to Magico. Between new speakers coming out in in a fury and updates to their updates, they mitigate (as Wilson now does) the value of what was just a few months ago, the best speaker. This is but one reason I could never get back on the Magico merry-go-round.
 
Counterpoint:

Please don't take my comments as a dump on the sound of Magico. I owned a pair with Constellation front end and they just weren't my cup of tea. I also owned Wilsons, was spoiled by their smaller speakers and disappointed by their larger speakers.

Back to Magico. Between new speakers coming out in in a fury and updates to their updates, they mitigate (as Wilson now does) the value of what was just a few months ago, the best speaker. This is but one reason I could never get back on the Magico merry-go-round.

Because a new model comes out, it doesn't instantly make the previous models suck. Just ask owners of Q3's how happy they are.

Let's say this new speaker is an M1/M2 or something like that, then the M3 and M6 remain above it.

Let's remember, Magico is a business for profit. They need to constantly innovate to stay on top of their game. It's just like a Formula One racing team constantly trying to eek out the last 1/10 of a mph. Or you can compare to any performance vehicle: Porsche, BMW, Mercedes, etc. Every few years they are upping their game on various models. Just look at the 911 and it's variations every 2-3 years.

If others prefer a company that comes out with a speaker every 15 years, then there are plenty of those. Heck, I carry a bunch of them! LOL.
 
That's what I was thinking, but I didn't want to say it out of fear it might be true.

Brodricij, in my humble view you have some of the best speakers I am aware of. So not to worry [emoji3].

Enjoy them in good health.


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Because a new model comes out, it doesn't instantly make the previous models inferior. Just ask owners of Q3's how happy they are.

Let's say this new speaker is an M1/M2 or something like that, then the M3 and M6 remain above it.

Let's remember, Magico is a business for profit. They need to constantly innovate to stay on top of their game. It's just like a Formula One racing team constantly trying to eek out the last 1/10 of a mph. Or you can compare to any performance vehicle: Porsche, BMW, Mercedes, etc. Every few years they are upping their game on various models. Just look at the 911 and it's variations every 2-3 years.

If others prefer a company that comes out with a speaker every 15 years, then there are plenty of those. Heck, I carry a bunch of them! LOL.

Mike,

I have to disagree with some of your points. Magico is in a class of their own understanding the OCD nature of the Audiophile as well as their dealers. We can pontificate that a new model doesn't make a previous model "inferior" but the marketplace for the previous model tells a different story as does every single reviewer and one in particular. The M Project was but one example. Hyped as a special model, one of 45, soon to be in competition with the M3 claimed to be better with a soon to be released M6 claimed to be their best. They have so many speakers I lost count and so many new speakers supplanting their prior models which is even harder to keep track of.

As a business model, I think Alon is in a class of his own and one that Wilson is trying to get into but I doubt they will have the same success. We can claim that Magico owners are satisfied with their prior purchases and don't consider prior purchases "inferior" but the NET is filled with "for sale" of both Wilson and Magico speakers every time an new and/or upgraded speaker comes out.

Alon definitely gets the OCD audiophile mentality better than any other manufacturer and definitely knows how to exploit it to the fullest. There are others out there but none better than him. I am not taking away from the quality of his products or the love people have for his product. His churning niche is unique and one of the few, if not the only one, who can get away with what he does. Both Magico and Wilson have a larger dealer distribution so every new model or upgrade also has a built in consumer base, namely the dealer, so there is little risk to Magico (and Wilson) in this rapid fire release and upgrade game; again, a great understanding of the market they are in and great business model to make money.

To your last point, you are making a quantum comparison. There is a huge difference between a new speaker every 15 years versus every few months. I don't think we need to exaggerate to the degree of 15 years to claim others are behind the curve while Magico is way ahead of the curve.

Even your car analogies have no comparison. I have owned more specialty sports cars than I care to name and their life-cycles last more than just a few months and are usually years. Plus exotic sports cars are in a totally different realm. I think maybe your comparison with Mercedes and BMW may be a more apt comparison with Magico in terms of churning but both of these models, unlike Ferrari, Lamborghini, Aston, McLaren and some Porsches pretty much lose a significant part of their value the first mile off the lot.

I agree that Magico makes a great product, no question there. There are obviously many happy customers who love their products. I also agree that Magico is in business to make a profit and few if any are more profitable than Alon and he has a great business model, one I just choose not to participate in.
 
We will agree to disagree. I’ve owned several 911’s, only to find next year the latest iteration comes out leaving one feeling they got the second best (even if one can argue some of the “advancements” were a step back due to some absurd Government regulation).

I’m glad Magico is constantly innovating in two channel audio instead of wading into car audio like some. It keeps the brand fresh. Nobody wants to buy a “new” 11 year old car and nobody wants to buy a “new” 11 year old speaker. Customers want the latest and greatest with the latest technologies when they’re ready to buy.


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Ultimately, it comes down to the consumer to make that decision. one of the big reasons i moved from raidho to magico was resale value. few year old s5 mk1's still sell for around 50% of their original msrp - which is pretty awesome for any depreciating asset. in my own case, i wanted an m3 and couldn't swing it so i opted for an s5 mk2 that i got a screaming deal on as a dealer demo. this m2 (lets just call it that for now) looks awesome and an m1 replacement for the q1 would also be awesome...but the additional refinement and sq gained from the m model would be limited by room etc.

Alon has stated in interviews that each model is "meant" for a different type of buyer not just budget. In his interview with TAS he used the porsche analogy. At the time I chalked it up to marketing and just assumed more expensive + better parts = better speaker. At least half that statement is true. In any case, looking back, as much as I wanted an m3 as I sit and continue to listen to the s5mk2 I am realizing that its just so much better for the type of music _I_ like. For example, the m3 could probably run circles around my speaker when playing acoustic or instrumental but I doubt it can keep pace with those woofers on hip hop, edm, etc. I reckon many magico owners are in a similar situation to me.
 
Counterpoint:

Please don't take my comments as a dump on the sound of Magico. I owned a pair with Constellation front end and they just weren't my cup of tea. I also owned Wilsons, was spoiled by their smaller speakers and disappointed by their larger speakers.

Back to Magico. Between new speakers coming out in in a fury and updates to their updates, they mitigate (as Wilson now does) the value of what was just a few months ago, the best speaker. This is but one reason I could never get back on the Magico merry-go-round.

What model Magico and Constellation did you own? The Magico M3 and Constellation Centaur II are top-of-the-line components that are on the cutting edge of technology. I was not a fan of older Magico or Constellation gear. But the Magico M Series and Constellation Series II are on an entirely different level.

Ken
 
We will agree to disagree. I’ve owned several 911’s, only to find next year the latest iteration comes out leaving one feeling they got the second best (even if one can argue some of the “advancements” were a step back due to some absurd Government regulation).

I’m glad Magico is constantly innovating in two channel audio instead of wading into car audio like some. It keeps the brand fresh. Nobody wants to buy a “new” 11 year old car and nobody wants to buy a “new” 11 year old speaker. Customers want the latest and greatest with the latest technologies when they’re ready to buy.


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It depends what 911. Almost all 911s lose 20-25% of their value once off the lot. Most of their 911s are mass produced cars that lose value as much as any other mass produced car. Only their special editions maintain any sense of value and until they actually change their platform, usually a 5 year production cycle, there are only tiny tweaks they make on all their cars, hardly enough to light a fire under someone's rear end to get rid of what they have; same with Ferrari, etc.

You are making the assumption that Magico is always coming out with the latest and greatest technologies with every new release, HOWEVER, that is what they always say every few months with each new release.

Again, not knocking the quality of their product or abilities. Their business strategy of churning, to me, leaves lots to be desired
 
What model Magico and Constellation did you own? The Magico M3 and Constellation Centaur II are top-of-the-line components that are on the cutting edge of technology. I was not a fan of older Magico or Constellation gear. But the Magico M Series and Constellation Series II are on an entirely different level.

Ken

I had the Q1 (heralded as the Best Speaker in the World by some, HI Fi+ and JV) and I forget the model Constellations. I am fully aware of the difference between those and the M series and am not by an means demeaning the quality or capabilities of Magico speakers, even those I had years ago. That is why there are so many different brands to satisfy people's budgets and preferences.
 
Sorry, didnt mean to derail this exciting news.... I've owned a 2008 M5, and currently have a 2017 M2 Performance Edition (1/150 made). In between there have been a couple 911's in the garage as well ('13 4S, '15 GTS). Just thought it was fun that I have the car already, so why not the speaker too :).

Back to waiting for the formal news of this new Speaker. I hope they'll display at Axpona.
 
In any case, looking back, as much as I wanted an m3 as I sit and continue to listen to the s5mk2 I am realizing that its just so much better for the type of music _I_ like. For example, the m3 could probably run circles around my speaker when playing acoustic or instrumental but I doubt it can keep pace with those woofers on hip hop, edm, etc. I reckon many magico owners are in a similar situation to me.

I see your point. Yet that's where subwoofers come into the picture. I would prefer subwoofers for any speaker, also "full range" ones.
 
I see your point. Yet that's where subwoofers come into the picture. I would prefer subwoofers for any speaker, also "full range" ones.

Point noted - I stay away from subs. Space, crossovers, etc. My point about the differences goes beyond subs and bass reproduction it's just about how the speakers play as a whole. I'm not arguing that the m3 isn't a better speaker and can be tuned with subs and ancillary gear to bring out some more performance in areas where the listener sees fit...instead, i'm arguing that depending on a listener's musical tastes what they enjoy, given an unlimited budget they may still be better off with the cheaper of the two speakers (in this case the s5 mk2) and more money spent elsewhere on their rigs. a good brand, imo, offers products for a variety of buyers as opposed to just scaled back versions of a top model. that's just my view on it.

in the excerpt below, alon talks about handling between a 911 and cayman. i think of it a bit differently and more for use cases. given an unlimited budget, i could see someone who has no interest in track driving buying a cayman as a car to whip around in daily. but i don't drive so i'll stay out of the car analogies :)

Here is an excerpt from the TAS interview I mentioned earlier:

[FONT=&quot]So the S Series isn’t just “Q-lite”?[/FONT]
[FONT=&quot]To me, the idea of just “reducing” is not good enough. I always try to give something to whatever model it is, no matter how much “less expensive” (I don’t want to say “cheap,” because none of them are), so that they can stand up for themselves. I think about Porsche. The Cayman—the mid-engine—is not a 911. But it handles better, even though it is cheaper. It’s not a 911, which is what a Porsche is supposed to be, but you always kind of feel: “Hey, you know what? My car handles better than yours!” I like to spread the love as much as possible.[/FONT]
 
QRe: Magico M????

I have to disagree with some of your points. Magico is in a class of their own understanding the OCD nature of the Audiophile as well as their dealers. We can pontificate that a new model doesn't make a previous model "inferior" but the marketplace for the previous model tells a different story as does every single reviewer and one in particular. The M Project was but one example. Hyped as a special model, one of 45, soon to be in competition with the M3 claimed to be better with a soon to be released M6 claimed to be their best. They have so many speakers I lost count and so many new speakers supplanting their prior models which is even harder to keep track of.

+1

I know one dealer that discontinued the line because of it. Alon doesn't care much about resale and this goes all the way back to the M5/Q5 and is nothing new for the company.

Alon has also changed the tonality of his speakers continuously over the years. M, Q, S, and new M all sound quite different.
 
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