Magico A5 Official Release

Marketing guys promote their products. That's what they do. That's what he's done. No disrespect at all.
 
Jambo said:
I sent an inquiry to Magico asking how they compared to the original S3, this is what Peter Mackay responed with....

Thank you for your message and inquiry regarding the sound performance of the new A5 in comparison to the original S3.

We are pleased to report without hesitation that the performance level of the new A5 will easily surpass the original S3 loudspeakers. The advancements made at Magico over the past 2-3 years with transducer, enclosure and crossover designs are vast and have raised the bar significantly since the release of the S3.
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Last time I emailed Peter (early 2018) regarding A3 vs. original S3, he wrote the following.

Deleted by admin. See confidentially agreement at bottom of Peter’s email.
 
About a year ago I tried to audition the new A3 speaker. The dealer asked me what I now own. I told him recently switched from the Mini II to the Q3. Despite my asking to hear the A3 three times over the next hour, he did not play them for me and opted to discuss room acoustics instead. He must have thought I would be underwhelmed. It was frustrating because I was genuinely curious. I still have not heard the A3.
 
PeterA said:
About a year ago I tried to audition the new A3 speaker. The dealer asked me what I now own. I told him recently switched from the Mini II to the Q3. Despite my asking to hear the A3 three times over the next hour, he did not play them for me and opted to discuss room acoustics instead. He must have thought I would be underwhelmed. It was frustrating because I was genuinely curious. I still have not heard the A3.
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Was this Goodwins?


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Mike said:
LOL. Enough said.


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Mike, with respect, as a dealer, why are you asking me to publicly name another dealer with whom I had a frustrating experience? That's like a designer dissing someone else's design on a public forum. It puts the poster in an awkward position.
 
PeterA said:
Mike, with respect, as a dealer, why are you asking me to publicly name another dealer with whom I had a frustrating experience? That's like a designer dissing someone else's design on a public forum. It puts the poster in an awkward position.
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Because there is a particular dealer who’s had some real challenges properly demoing Magico. It hurts the brand. They gave such bad M3 demos, that was then reported online and people read that stuff!! That’s why. Was wondering if it was the same ones. We are all brand ambassadors and must work hard to ensure all brands are properly demoed.

And let’s remember, you brought it up, specifically about a particular dealer being unwilling to demo the A3’s for you.

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PeterA said:
About a year ago I tried to audition the new A3 speaker. The dealer asked me what I now own. I told him recently switched from the Mini II to the Q3. Despite my asking to hear the A3 three times over the next hour, he did not play them for me and opted to discuss room acoustics instead. He must have thought I would be underwhelmed. It was frustrating because I was genuinely curious. I still have not heard the A3.
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Mike said:
Was this Goodwins?


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PeterA said:
Mike, with respect, as a dealer, why are you asking me to publicly name another dealer with whom I had a frustrating experience? That's like a designer dissing someone else's design on a public forum. It puts the poster in an awkward position.
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Mike said:
Because there is a particular dealer who’s had some real challenges properly demoing Magico. It hurts the brand. They gave such bad M3 demos, that was then reported online and people read that stuff!! That’s why. Was wondering if it was the same ones. We are all brand ambassadors and must work hard to ensure all brands are properly demoed.


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Peter, I think I've read that comment from you before about a dealer not allowing you to hear the A3 after learing you had purchased the Q3. I think many (not all) would have a curiosity to know the identity of the dealer that didn't demo the speakers for you.

I see Mike has made his reason known for wanting to know who it was. (that's not for me to comment one way or the other since I'm not a dealer)

However, my (and probably other non-dealers) interest would have been based on you telling the story and wanting to know who it was. It is a natural curiosity. I believe it may have been mentioned before by you or someone else who visited that store. It's not for me to identify but I'd suggest being more aware that if the story is told often, the readers of your story (told a few times) probably will want to know who is involved.

Dre
 
Dre_J said:
Peter, I think I've read that comment from you before about a dealer not allowing you to hear the A3 after learing you had purchased the Q3. I think many (not all) would have a curiosity to know the identity of the dealer that didn't demo the speakers for you.

I see Mike has made his reason known for wanting to know who it was.

However, my (and probably other non-dealers) interest would have been based on you telling the story and wanting to know who it was. It is a natural curiosity. I believe it may have been mentioned before by you or someone else who visited that store. It's not for me to identify but I'd suggest being more aware that if the story is told often, the readers of your story (told a few times) probably will want to know who is involved.

Dre
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That cat is out of the bag and has already had kittens.
 
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I stopped by the Magico factory today. I got a chance to take photos of an early A5 (probably the same one that is in Mike's photo—ignore any gap you see around the drivers as the final enclosures will have tight tolerances just like the other A-series speakers), and to hear the final product in their custom built listening room with MSB and CH Precision electronics.

My expectation was that the A5 would be a larger version of the A3, with lower bass extension due to the additional woofer. But that's absolutely not what it was. Here's what my initial thoughts were after hearing the A5, as compared to what I expected from an A-series speaker:


  • The midrange is more refined with better resolution of subtle details.
  • The bass sounds effortless. It's exceptionally tight and clean. The kind of quality you expect from a top-line subwoofer, but already perfectly integrated.
  • The soundstage and placement of instruments is better resolved.

Alon explained that the drivers are constructed from technology taken from their flagship speaker, which is why there is such a noticeable improvement over the A3. There is also better dispersion due to the 5" midrange, and upgrades to the crossover, but in my opinion it's probably the new driver construction that makes the biggest difference.

Unfortunately this also means you cannot listen to an A3 and then just think the A5 provides a bass upgrade. You will need to hear the A5 to understand the difference. I think this is the new speaker to beat at the $20k price range.

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Fantastic feedback. Glad I ordered three pairs to start. If it sells even half as good as the A3’s, look out! My guess is it will be the biggest selling Magico speaker of all time.


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D a m n. I wish I needed a new speaker. Get Magico to redesign the S7 (with the rounded top like S5), and I am ready.
 
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