Magico A5 Official Release

GSOphile said:
Maybe, maybe not. I suspect these two will sound significantly different. I know the A3 and the S3 MkII do. To my ears the S3 MkII, with its diamond tweeter, has a more refined sound. On the other hand, the A5, with its third woofer, may have an edge in dynamics, as befits a speaker designed to excel in home theater applications.
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I agree. The refinement as you move up the Magico line just gives your more in terms of resolution and clarity.

Perhaps they are taking the German sedan approach ; offering 3 tiers.

Base (3 Series) Middle ( 340M) -> M3

A4 -> S4 -> RS4

You get the idea. Even at the base model you get a hell of a car and that BMW/Audi "Experience" if you will.

As you move up the line, more refinement, more precision but, that comes at a cost.

Likewise with an M3/RS4 you don't put cheap tires (Cables) or put regular gas in it (Emotiva amplifier )

Etc. you get the point lol
 
brodricj said:
I dare say with the A5 on the horizon they probably won't sell another pair of S3Mk2.
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I said that about the A3 Vs S1 mk2. Turns out it was wrong. S1 still sells.


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In the store, I find the color options for the S series to be a huge benefit. You guys haven’t seen how encouraging a lovely wife can be when she knows they come in white or blue or similar. Just black is a limiting factor. Color options are a nice advantage to the S series.

As for the A5, I think it’s going to be a huge seller. Three 9’s, great specs, and the right price in the $20k range.


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For me it’s going to take a monumental effort to resist 3 x 9” of sealed enclosure. That’s about 80% of S7’s 3 x 10”.
 
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mdp632 said:
I'm not sure. Anyways I didn't want to throw a grenade and derail the topic.

I commend Magico for expanding their product line with the more accessible A series.

It's truly grown their market share and IMHO puts them ahead of Wilson and YG in this regard.

They are youngest of the three companies but, now seem to have economies of scale going in their favor.

I think they have probably taken quite the market share away from Focal, B&W and KEF.

They played in that under 20k market ; until the A3 came along.

The A series is a true winner from Magico.
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Is that really so?
Maybe in the US, but it seems that the brand is losing momentum here in Western Europe.
Dealers are ditching Magico, and sometimes change to YG, which is a growing brand here.
B&W, Kef and Focal seem to do very well also.

I never liked their Q models, haven't heard the M models yet, but the S models I demoed were always to my liking.
So I wish them all the best!
 
bart said:
Is that really so?
Maybe in the US, but it seems that the brand is losing momentum here in Western Europe.
Dealers are ditching Magico, and sometimes change to YG, which is a growing brand here.
B&W, Kef and Focal seem to do very well also.

I never liked their Q models, haven't heard the M models yet, but the S models I demoed were always to my liking.
So I wish them all the best!
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Well I did say "probably". I mean specifically with the A3 at its initial launch price (10k? MSRP)

I can say what a local dealer in the states told me who carries Magico as well some other fine but, bigger brands (B&W, Focal, KEF)

When the A3 came along; listening to other brands speakers in its price point. They sounded colored and like a box compared to the A3.

Those were the comments he received from a lot of customers who cross shopped comparatively priced speakers with the A3.

Needless to say, as the A series to continue to expand; I'd expect this to continue.
 
Darrel said:
Alon clearly saw that if he increased the A3 cabinet slightly he could place a new and bigger midrange driver and three new nine inch woofers which together would add seventy pounds of weight. And just barely double the original A3 price. I think this will be a very interesting speaker in the 20k price market. Makes me wonder if it's worth a upgrade from my A3s?
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If you have the room for them . . . probably another great value. No regrets from me about my A3's, as those A5's are just too big for our room.
 
Bart001 said:
If you have the room for them . . . probably another great value. No regrets from me about my A3's, as those A5's are just too big for our room.
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I'm assuming you mean the three nine inch drivers would be too much for your room.

I'm using two small SVS subs to work with the A3s and after much placement and some sound treatment give much more weight and focus to instruments. If I went with the A5s I'm sure the subs would never be needed with these speakers considering my room size. However SVS just announced a new Pro 2000 sealed subs that I have my eye on.
 
Darrel said:
I'm assuming you mean the three nine inch drivers would be too much for your room.
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Yes that is my assumption! As much as I appreciate bass, I've experienced "too much" bass out of speakers trialed in my home. We have a relatively small room. And there is a certain 'commitment' one makes to having significantly massive speakers in one's living room, at least for us. My wife and I somewhat barely got the A3's out of a friend's truck, into the room, and on their feet. The A5's would require the store to deliver, and being "weighed down" literally by such items has a certain psychological weight of its own.

And, they are 'even bigger' if not by much black 'monoliths.' My personal preference if we ever do upgrade would be to go with something with a little more geometry a la the current S3's (and the option to get color!) or M2's.
 
I sent an inquiry to Magico asking how they compared to the original S3, this is what Peter Mackay responed with....


Deleted by admin. See confidentially agreement at bottom of Peter’s email.
 
Jambo said:
I sent an inquiry to Magico asking how they compared to the original S3, this is what Peter Mackay responed with....

Thank you for your message and inquiry regarding the sound performance of the new A5 in comparison to the original S3.

We are pleased to report without hesitation that the performance level of the new A5 will easily surpass the original S3 loudspeakers. The advancements made at Magico over the past 2-3 years with transducer, enclosure and crossover designs are vast and have raised the bar significantly since the release of the S3.
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He wrote about the “original” S3...
His comment includes also the MK II???

If this is the case, is magico going to destroy his own line of speakers? :(
 
Peter is a marketing guy. Out of instinct he's obviously going to talk up the new speaker against a long discontinued speaker. I believe what he says about the new drivers and crossover technology being better. It wouldn't cross my mind for a second that three 9 inchers in the A5 would be a lesser package than two 8 inchers in the S3. I'll take the A enclosure being better technology than S with a grain of salt.
 
brodricj said:
Peter is a marketing guy. Out of instinct he's obviously going to talk up the new speaker against a long discontinued speaker. I believe what he says about the new drivers and crossover technology being better. It wouldn't cross my mind for a second that three 9 inchers in the A5 would be a lesser package than two 8 inchers in the S3. I'll take the A enclosure being better technology than S with a grain of salt.
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Ask a marketing guy to market, and he’ll market. Said with ZERO disrespect for Peter.

Questions such as that asked of him are not factual but opinion. Ask BMW whether the current 3-series is better than the 5-series from 8 years ago. It’s the exact same answer. And not “wrong.” Many improvements have been made.
 
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