With the S3 mk2 no longer available for almost a year now and the S series in general maturing, the A series and M series have been the main focus of interest for our Magico customers.
High end audio does not have a shrinking consumer base IMO. That’s something people have been saying for 50 years in fact. We have far more manufacturers and far more people interested in audio today either because they’ve always wanted it (but had kids to put through college), younger folks who’ve gotten into the hobby through headphones (our biggest sign of growth IMO) and the home theater crossover market.
Another dealer released a PR yesterday saying he’s been doing this for 50 years and he’s busier more now than ever.
What has changed is the go to market strategy of most manufacturers. A few however, still live in the stone ages of “territories”. The problem with territories is that’s what leads to piss poor service, laziness and arrogant asshole dealers. Their attitude being “screw you, you want that amp? You can only buy it from me because you live in my territory!” The internet has changed everything. The dealers who fail to adopt, cry foul “but that guy lives in my territory!” Meanwhile “that guy” didn’t even know they existed because that dealer has no online presence, doesn’t market themselves and doesn’t hustle. They’re the ones that call their manufacturers and ask for leads! Trust me, I’ve heard it all.
Back to this announcement: I agree with your points. Sound will be the key!
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