If you had flash cards with brand names on them, when you showed Shunyata, I'd be willing to bet most anyone who recognized the name would say power cord, or, one of their other power produccts. Synonomous, may not have been the best, like Kleenex is to tissue, nonetheless, power is what Shunyata is recognized for.
I have to agree on the Econoclast, I think Belden was ready to ride on a bandwagon found there was more to it. Maybe they thought the square shape would persuade. My friend brought in a set of the speaker cables right around the time they launched. He brought them over for me to try, I thought perhaps good for the top end if biwiring, I wasn't getting much bass response to speak of, the overall sound just struck me as odd. So much so I thought there must have been some kind of mismatch with them and my system electronically somehow.
I think of Belden as a bulk supplier, they never enter my mind as someone to actually buy any type of pre-made audio product from. I know Bluejeans proudly shows their cables are Belden, good stuff up to about the point where highe quality cables have their entry products. Maybe even better than some entry, they do top out about there though..