A 01152025 clip from Strata-Gee
This week brought multiple communications from the field informing Strata-gee that McIntosh has terminated all of its remaining independent manufacturer sales representative groups. The notices of termination were made at the beginning of this month and will be effective as of January 31, 2025.
The announcement was met with a mix of resignation and anger by some reps…and shock and surprise by some McIntosh dealers. Most of the terminated groups have been long-time representatives of the brand – many for years, some for decades.
Specialty Brands Typically Rely on Specialty Reps Serving Specialty Dealers
Of course, Bose has long relied on factory direct salespeople, and some point to this fact in suggesting such terminations were inevitable. Others suggest that the multiple sales teams were redundant, and this kind of rationalization is not uncommon in acquisitions. That is true in a combination of equals, but in this case, a large consumer brand has acquired a smaller specialty brand, and specialty brands often rely on the close relationships between its independent specialty sales reps and the specialty dealers.
However, this move by the company appears to contradict certain statements made by Joanne Berthiaume, Bose head of Global Public Relations and Communications, back in November when the acquisition was first announced. Local TV station
NewsChannel 34 in Binghampton, New York – the longtime home of McIntosh Laboratories – quoted Berthiaume as saying, “McIntosh will remain in Binghamton, and this announcement will not impact the workforce.”