New Magico S3 - 2023

Will this speaker kill M2 sales? The drivers are superior to everything sans the M9.

I guess we see new M2, M3 and M6 in 2024 after S line gets updated in 2023.
 
Will this speaker kill M2 sales? The drivers are superior to everything sans the M9.

I guess we see new M2, M3 and M6 in 2024 after S line gets updated in 2023.

Maybe. The M2 is a superb speaker for smaller(ish) rooms. The new S3 will likely play in bigger rooms, as well as smaller rooms. I remember when we installed Larry’s S3 mk2’s in a small small room and were all blown away by the sound. Great versatility. Should be a bigger seller, especially with the major improvements made.


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Alon Wolf will be our guest next week on In Stereo with Mike & Rick.

What questions would you like answered?


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Measured on the Klippel, the new version was better.


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Is 0.008% THD at is better than 0.001% THD relevant to the human ears?, yet one of those results is better than the other.

when you say Better I don't argue with that, but I can't know how much better do you refer to, and is it matter at all to us humans - so far I haven't seen any measurements published.
 
Alon Wolf will be our guest next week on In Stereo with Mike & Rick.

What questions would you like answered?


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How is new S3 performance with respect to M3 and A5? Does it retain S series sound signature?
 
Alon Wolf will be our guest next week on In Stereo with Mike & Rick.

What questions would you like answered?


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1.) How are Magico's design goals in addressing time-domain distortion different from your competitor who uses stepped baffles?

2.) Have we reached the limits of passive loudspeaker design?

3.) Why is Magico's approach more rewarding in the long-term than the subjectivist end of loudspeaker design?
 
The new structure, due to optimized bracing layout is much quieter, as stated in the PR. It is not possible to do that in a monocoque extrusion.


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Hi Mike,

Thanks for your response. Why is it that the monocoque design is so effective reducing cabinet vibrations with the carbon fiber cabinet sides but much less effective with aluminum cabinet sides? Is it due to the damping characteristics of carbon?

Ken
 
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As far as I understand from forum’s threads, there was a problem with the machine that produced the extruded Aluminium pieces. Leading to delayed supplies of the S3

Is only my guess that then they moved to a new design of the cabinets construction and the new developed drivers were used instead of the old ones, new feet (3 instead of 4) and “voila” you have a new revamped S3…
New higher price and new speaker to move a little further from the very well accepted A5 who has newer drivers and at a lower price point compared to the “older” S3 mk2…
Now the new S3 ( not mentioned so far as mk4) share the new developed drivers and with a better enclosure will be positioned higher than the A series.

I still think and believe my S3 mk2 sounds excellent and no regrets or upgrade thoughts…
At least for now :D

As I mentioned, only my guess. But sounds logic to me…
 
Alon Wolf will be our guest next week on In Stereo with Mike & Rick.

What questions would you like answered?


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- Current S3 was the last to receive MK2 version, why is the S3 to be the first for reciving MK3 ?

- Magico claims that the new S3 measured better than the current S3, why so far we have not seen those measurements?

- Does Magico understand that replacing model in a cycle of ~ 5 years might hamper their current customers or new customers' loyalty in the long run, what is their plan to address this issue?
 
- Current S3 was the last to receive MK2 version, why is the S3 to be the first for reciving MK3 ?

- Magico claims that the new S3 measured better than the current S3, why so far we have not seen those measurements?

- Does Magico understand that replacing model in a cycle of ~ 5 years might hamper their current customers or new customers' loyalty in the long run, what is their plan to address this issue?

The interview is delayed until the new year. Are you a Magico owner?

And I don’t believe Magico shares measurements.

You do realize 5 years is common. See Wilson, B&W, etc. 5 years is a good time, it’s sort of a “damned if you do, damned if you don’t” situation. If things go longer than 5 years, people start squawking for something new. If it’s sooner than 5 years, people say “too soon!”


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- Does Magico understand that replacing model in a cycle of ~ 5 years might hamper their current customers or new customers' loyalty in the long run, what is their plan to address this issue?

Address what issue? I'm trying to understand what you are saying. Are you saying 5 years is too short or too long and based on what are you saying that? Thanks - just trying to understand the assumption that there is some sort of "issue" with a company releasing new and improved products.
 
The interview is delayed until the new year. Are you a Magico owner?

And I don’t believe Magico shares measurements.

You do realize 5 years is common. See Wilson, B&W, etc. 5 years is a good time, it’s sort of a “damned if you do, damned if you don’t” situation. If things go longer than 5 years, people start squawking for something new. If it’s sooner than 5 years, people say “too soon!”


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Hi Mike,

I’m owner of Magico S3mk2, all ready put my order for the new S3.
My only obstacle was - rosé color not being anymore on Magico color plate.

As for the 5 years policy, S5 and M3 are older than that, personally I would like to see higher gap between model exchange, about 7-8 years sound more owner and environmental friendly to my opinion.

Marketing and profit are not everything if company is to hold long term relationships with customers and in today’s sustainable & environmental needs.
 
Address what issue? I'm trying to understand what you are saying. Are you saying 5 years is too short or too long and based on what are you saying that? Thanks - just trying to understand the assumption that there is some sort of "issue" with a company releasing new and improved products.

To be short, in my opinion 7-8 years model life cycle is more owner, sustainable and environmental friendly.
 
As for the 5 years policy, S5 and M3 are older than that, personally I would like to see higher gap between model exchange, about 7-8 years sound more owner and environmental friendly to my opinion.

S3MK2 was introduced in 2016, I believe. So more like 6 plus years. Regardless, no one is forcing anyone to buy anything. The fact that there is something new does not render what you have obsolete.

marketing and profit are not everything if company is to hold log term relationships with customers and in today’s sustainable & environmental needs.

Great concept, I am sure the good people at Magico can survive on dry bread crumbs and water (but not too much of it, cause it's also rather expensive) :rolleyes:
 
S3MK2 was introduced in 2016, I believe. So more like 6 plus years. Regardless, no one is forcing anyone to buy anything. The fact that there is something new does not render what you have obsolete.



Great concept, I am sure the good people at Magico can survive on dry bread crumbs and water (but not too much of it, cause it's also rather expensive) :rolleyes:

I believe the S3 MkII was announced late 2016 with first shipments early 2017 (I have two low S/N's).... kinda like the new ones.
 
I believe the S3 MkII was announced late 2016 with first shipments early 2017 (I have two low S/N's).... kinda like the new ones.

December 2016 to be exact, which makes S7, S5MK2, S1MK2 and M3 older then S3 Model.
My guess, the rummer about issues with the supplying the S3 model aluminum body might be true.
 
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