radioactive
New member
Just some facts and thoughts on MQA
The Sprint Trial for 6 months was a mistake which only lasted for 2-3 days because anyone anywhere could get the free 6 months (https://community.roonlabs.com/t/tidal-6-months-free-hifi-sprint-promo/20794) Further, Sprint was only pushing Tidal, not MQA to customers. All those mobile users won't be able to benefit from MQA because as of today, 6/21/2017 there are zero (0) MQA enabled phones available for purchase -- and by that I mean zero that have a full MQA hardware decoder or even a software "partial unfold". We all know the Tidal app can do a "partial unfolding", but there's no MQA partial unfolding on phones -- there's not even a "Masters" section on the tidal app for phones (iphones or iPads even!). I also don't think Sprint wanted 50,000 new users suddenly streaming Tidal Hifi -- one reason they pulled the plug on the 6 month deal. Who would want such an explosive amount of growth in bandwidth usage of their network? Who knows, maybe they had a plan to pull it off, but we'll never know now will we?
As much as I may like MQA (at times), we're going on 3 years since it was first announced on Dec 4th, 2014 (http://www.hificritic.com/blog/-meridian-launch-mqa-master-quality-authenticated-audio-format). And all we have is Tidal as the mainstream provider of MQA encoded content to primarily homes, PC's and Network Streamers and two playback devices that are "mobile playback devices" -- the Onkyo DP-X1 and Pioneer XDP-100R which are far from being phones. So what happened to MQA being a better solution to streaming for all the "bandwidth constrained mobile phone users"? Everyone now listening to MQA is connected to a hi-speed network, either via wifi or directly wired. Sure, there are other providers than Tidal, but they're not what I'd call mainstream. And how many of them are there? And then we have the paltry limited number of DAC's which is still under 15 or so. Some aren't really DAC's in the true sense, they rely on your PC/Streamer to take share the load and do the first unfold (jury's still out as to the performance so I'm not sure they can be called MQA DAC's in the true sense of Bob Stuart's intent).
I keep hearing all the 'Billy Mays' of MQA saying "but just wait, there's more! Something incredible is coming out and it's all going to be awesome" (or that it's going to go mainstream) in terms of MQA finally getting significant adoption. That hook no longer snares this fish. Sorry, but I predict a slow, ugly death for MQA -- it will be like a bad strain of staph that just won't go away.I wish I'm wrong, I like MQA, but I also don't see the kind of adoption or traction that seemingly would make it mainstream.
The Sprint Trial for 6 months was a mistake which only lasted for 2-3 days because anyone anywhere could get the free 6 months (https://community.roonlabs.com/t/tidal-6-months-free-hifi-sprint-promo/20794) Further, Sprint was only pushing Tidal, not MQA to customers. All those mobile users won't be able to benefit from MQA because as of today, 6/21/2017 there are zero (0) MQA enabled phones available for purchase -- and by that I mean zero that have a full MQA hardware decoder or even a software "partial unfold". We all know the Tidal app can do a "partial unfolding", but there's no MQA partial unfolding on phones -- there's not even a "Masters" section on the tidal app for phones (iphones or iPads even!). I also don't think Sprint wanted 50,000 new users suddenly streaming Tidal Hifi -- one reason they pulled the plug on the 6 month deal. Who would want such an explosive amount of growth in bandwidth usage of their network? Who knows, maybe they had a plan to pull it off, but we'll never know now will we?
As much as I may like MQA (at times), we're going on 3 years since it was first announced on Dec 4th, 2014 (http://www.hificritic.com/blog/-meridian-launch-mqa-master-quality-authenticated-audio-format). And all we have is Tidal as the mainstream provider of MQA encoded content to primarily homes, PC's and Network Streamers and two playback devices that are "mobile playback devices" -- the Onkyo DP-X1 and Pioneer XDP-100R which are far from being phones. So what happened to MQA being a better solution to streaming for all the "bandwidth constrained mobile phone users"? Everyone now listening to MQA is connected to a hi-speed network, either via wifi or directly wired. Sure, there are other providers than Tidal, but they're not what I'd call mainstream. And how many of them are there? And then we have the paltry limited number of DAC's which is still under 15 or so. Some aren't really DAC's in the true sense, they rely on your PC/Streamer to take share the load and do the first unfold (jury's still out as to the performance so I'm not sure they can be called MQA DAC's in the true sense of Bob Stuart's intent).
I keep hearing all the 'Billy Mays' of MQA saying "but just wait, there's more! Something incredible is coming out and it's all going to be awesome" (or that it's going to go mainstream) in terms of MQA finally getting significant adoption. That hook no longer snares this fish. Sorry, but I predict a slow, ugly death for MQA -- it will be like a bad strain of staph that just won't go away.I wish I'm wrong, I like MQA, but I also don't see the kind of adoption or traction that seemingly would make it mainstream.
That would be great but listeners like some of us who would purchase a MQA DAC or just want to spend $19.99 for the first half of MQA via Tidal to get to the Masters section, well the masses with the smart phones and ear buds out number us and I really don't think the large masses are going to shell out the cash or buy a MQA device to listen to MQA. One part of the Sprint deal was to get Tidal into their subscribers hands at a huge discount. "" We're providing our customers and anyone who signs up for Sprint a complimentary six-month trial of TIDAL HiFi so they can experience all the unique and exclusive content TIDAL has to offer.” "Once the trial is complete, customers can choose to keep the Tidal HiFi access for $19.99 a month, downgrade to Tidal Premium for $9.99 a month, or unsubscribe from the service." Time will tell what their subscribers will do.
The technology is there for those manufacturers that want to have their devices certified, gaining content that supports those Sprint subscribers well that's the BIG PICTURE for all of us. The technology I want to see, is a solid MQA software solution that will support all DACS.
Right now I'm waiting on LUMIN to complete their certification's so my D1 can handle a full unfold.