Magico Q7 Mk. II

Mike

Mike

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FOR IMMEDIATE RELEASE – FEBRUARY 2015 - HAYWARD, CALIFORNIA
USA

MAGICO Q7 MK II
With their continued passion and commitment to excellence, Alon Wolf and his team of engineers
are pleased to announce the new Q7 Mk II loudspeaker. In addition to the excitement of this new
product launch, Magico is also making available an upgrade path for current Q7 owners.

Since the original Q7 loudspeaker was introduced in 2011, it has been revered as a state-of-the
art loudspeaker by music enthusiasts and senior press around the world. It seems unimaginable
that the Q7's performance could be improved upon. However, we are proud to say it is true – the
best just got better!

The new Q7 Mk II loudspeaker was inspired by some of the new technologies we unveiled in the
limited-edition M-Project. Key elements of the M-Project design will now be incorporated into the
new Q7 Mk II, which results in significant improvements to the overall sound performance.
Notable changes are found in the tweeter, midrange, and crossover. These improvements will
ensure the Q7 Mk II remains Magico’s supreme accomplishment, and the company's flagship
model.

TWEETER - highlights
The Q7 Mk II incorporates a new, more efficient version of the revolutionary tweeter found in the
M-Project. A 28mm diamond-coated beryllium diaphragm with optimized geometry, created using
state-of-the-art finite-element-analysis modeling tools, brings the Q7 Mk II's high-frequency
reproduction one step closer to perfection. This was achieved by skillfully leveraging beryllium's
physical properties: the new tweeter is closer to the theoretical ideal, yet without gaining the extra
weight normally associated with diamond’s specific gravity. This new technology enabled us to
increase the dome diameter to 28mm (vs. the previous 26mm), improving many aspects of
performance while enabling even greater power handling. This new technology, combined with a
new motor system and new acoustically improved back chamber, results in the lowest distortion
measurements possible today in a high-frequency transducer.

MIDRANGE - highlights
The Q7 Mk II will have a new 6"-diameter midrange driver that features a new Graphene-based
cone material from Magico. This new cone is 30% lighter and 300% stiffer than its predecessor.
This is the first commercial use of such an advanced composite. The driver utilizes an underhung
neodymium-based motor system with an extra-large magnet and a top stabilizing magnet to
ensure a perfectly stabilized magnetic field of 1.7 Tesla in a 15mm air gap, culminating with a
pure vented titanium voice coil. The latest 3D laser scanning techniques were used to allow for
unparalleled precision in assembly, ensuring optimal behavior in each driver’s frequency range
while reducing non-pistonic motion and minimizing distortion components. The midrange driver
has a +/- 6mm of stabilized excursion rate at very high sensitivity, enabling 120dB (at 1m) of
distortion-free playback in the midrange frequencies.
Crossover - highlights

The Q7 Mk II will include the latest state-of-the-art parts from Mundorf of Germany, including the
new, amazing, MCap Supreme Evo capacitors. © 2015 MAGICO LLC
3 OF 3
Q7 Mk II UPGRADE – highlights
The Q7 Mk II upgrade path includes a new tweeter, new midrange, and new crossover. The
faceplate requires re-machining to accommodate the new, larger-sized tweeter.

The Q7 Mk II is our finest achievement, a technical triumph that fully expresses the ultimate
passion and capabilities of Magico. We believe that the Q7 Mk II defines our commitment to
technically and artistically redefining the genre, and will provide music lovers with an unlimited
and unedited space within which to experience sound like never before.

SPECIFICATIONS
Driver Complement:
1 x 1” MBD27 Tweeter
1 x 6” MP6007 Midrange
1x 10” MG107 Midbass
2 x 12” MG1207 Bass
Sensitivity: 94dB
Impedance: 4 Ohms
Frequency response: 20 Hz – 50 kHz
Recommended power: 50 – 1200 Watts
Dimensions: 60”H x 32”D x 15”W (152cm x 81cm x 38cm)
Weight: 750 lbs. (340 kg).

PRICING AND AVAILABILITY
The suggested retail price of the Magico Q7 Mk II is US $229,000.00 /pair
The suggested retail price of the Q7 Mk II UPGRADE is US $44,000.00 /pair
UPGRADES to original Q7 loudspeakers are AVAILABLE NOW and may only be upgraded at the
Magico factory.
ABOUT MAGICO
Magico was created over a decade ago for the sole purpose of leading a no holds-barred assault
on what is possible in contemporary loudspeaker design. Inspired by the unique vision of
industrial designer and accomplished musician Alon Wolf, every Magico product is designed
against the true standard of perfect audio reproduction-live music. At Magico, we strive to lead in
the creation, development, and manufacture of the most elegant and technologically advanced
loudspeaker systems in the world. Each product expresses our passion to craft uncompromising
devices that reveal the music as never before.

CONTACT
For more information on the Q7 Mk II or other Magico loudspeakers, please contact Peter
Mackay, V.P. Global Sales & Marketing at Magico LLC, Hayward, CA. USA Telephone:1-510-
649-9700 x104, or visit us at www.magico.net.
 
Interesting developments. Not very common for tech upgrades to "trickle up". For Q7 owners, good to see a path to upgrade; however, $44K or about 25% of the original MSRP (maybe not so bad given the overall investment).
 
Myles B. Astor said:
FOR IMMEDIATE RELEASE – FEBRUARY 2015 - HAYWARD, CALIFORNIA
USA

MAGICO Q7 MK II
With their continued passion and commitment to excellence, Alon Wolf and his team of engineers
are pleased to announce the new Q7 Mk II loudspeaker. In addition to the excitement of this new
product launch, Magico is also making available an upgrade path for current Q7 owners.

Since the original Q7 loudspeaker was introduced in 2011, it has been revered as a state-of-the
art loudspeaker by music enthusiasts and senior press around the world. It seems unimaginable
that the Q7's performance could be improved upon. However, we are proud to say it is true – the
best just got better!

The new Q7 Mk II loudspeaker was inspired by some of the new technologies we unveiled in the
limited-edition M-Project. Key elements of the M-Project design will now be incorporated into the
new Q7 Mk II, which results in significant improvements to the overall sound performance.
Notable changes are found in the tweeter, midrange, and crossover. These improvements will
ensure the Q7 Mk II remains Magico’s supreme accomplishment, and the company's flagship
model.

TWEETER - highlights
The Q7 Mk II incorporates a new, more efficient version of the revolutionary tweeter found in the
M-Project. A 28mm diamond-coated beryllium diaphragm with optimized geometry, created using
state-of-the-art finite-element-analysis modeling tools, brings the Q7 Mk II's high-frequency
reproduction one step closer to perfection. This was achieved by skillfully leveraging beryllium's
physical properties: the new tweeter is closer to the theoretical ideal, yet without gaining the extra
weight normally associated with diamond’s specific gravity. This new technology enabled us to
increase the dome diameter to 28mm (vs. the previous 26mm), improving many aspects of
performance while enabling even greater power handling. This new technology, combined with a
new motor system and new acoustically improved back chamber, results in the lowest distortion
measurements possible today in a high-frequency transducer.

MIDRANGE - highlights
The Q7 Mk II will have a new 6"-diameter midrange driver that features a new Graphene-based
cone material from Magico. This new cone is 30% lighter and 300% stiffer than its predecessor.
This is the first commercial use of such an advanced composite. The driver utilizes an underhung
neodymium-based motor system with an extra-large magnet and a top stabilizing magnet to
ensure a perfectly stabilized magnetic field of 1.7 Tesla in a 15mm air gap, culminating with a
pure vented titanium voice coil. The latest 3D laser scanning techniques were used to allow for
unparalleled precision in assembly, ensuring optimal behavior in each driver’s frequency range
while reducing non-pistonic motion and minimizing distortion components. The midrange driver
has a +/- 6mm of stabilized excursion rate at very high sensitivity, enabling 120dB (at 1m) of
distortion-free playback in the midrange frequencies.
Crossover - highlights

The Q7 Mk II will include the latest state-of-the-art parts from Mundorf of Germany, including the
new, amazing, MCap Supreme Evo capacitors. © 2015 MAGICO LLC
3 OF 3
Q7 Mk II UPGRADE – highlights
The Q7 Mk II upgrade path includes a new tweeter, new midrange, and new crossover. The
faceplate requires re-machining to accommodate the new, larger-sized tweeter.

The Q7 Mk II is our finest achievement, a technical triumph that fully expresses the ultimate
passion and capabilities of Magico. We believe that the Q7 Mk II defines our commitment to
technically and artistically redefining the genre, and will provide music lovers with an unlimited
and unedited space within which to experience sound like never before.

SPECIFICATIONS
Driver Complement:
1 x 1” MBD27 Tweeter
1 x 6” MP6007 Midrange
1x 10” MG107 Midbass
2 x 12” MG1207 Bass
Sensitivity: 94dB
Impedance: 4 Ohms
Frequency response: 20 Hz – 50 kHz
Recommended power: 50 – 1200 Watts
Dimensions: 60”H x 32”D x 15”W (152cm x 81cm x 38cm)
Weight: 750 lbs. (340 kg).

PRICING AND AVAILABILITY
The suggested retail price of the Magico Q7 Mk II is US $229,000.00 /pair
The suggested retail price of the Q7 Mk II UPGRADE is US $44,000.00 /pair
UPGRADES to original Q7 loudspeakers are AVAILABLE NOW and may only be upgraded at the
Magico factory.
ABOUT MAGICO
Magico was created over a decade ago for the sole purpose of leading a no holds-barred assault
on what is possible in contemporary loudspeaker design. Inspired by the unique vision of
industrial designer and accomplished musician Alon Wolf, every Magico product is designed
against the true standard of perfect audio reproduction-live music. At Magico, we strive to lead in
the creation, development, and manufacture of the most elegant and technologically advanced
loudspeaker systems in the world. Each product expresses our passion to craft uncompromising
devices that reveal the music as never before.

CONTACT
For more information on the Q7 Mk II or other Magico loudspeakers, please contact Peter
Mackay, V.P. Global Sales & Marketing at Magico LLC, Hayward, CA. USA Telephone:1-510-
649-9700 x104, or visit us at www.magico.net.
Click to expand...

Thanks for posting, Myles!

These upgrades to the Q7 really bear out how substantial improvements were made in the M Project. I wonder if Magico will make the M Project part of their regular line-up? I would love to hear the new Magico tweeter. I hope this tweeter trickles up and down into all of their models.

Ken
 
Ritmo said:
Interesting developments. Not very common for tech upgrades to "trickle up". For Q7 owners, good to see a path to upgrade; however, $44K or about 25% of the original MSRP (maybe not so bad given the overall investment).
Click to expand...

LOL....just thinking of the cost of shipping two 700 lbs speakers back to Magico too!
 
Ritmo said:
Interesting developments. Not very common for tech upgrades to "trickle up". For Q7 owners, good to see a path to upgrade; however, $44K or about 25% of the original MSRP (maybe not so bad given the overall investment).
Click to expand...

Makes me question why has the Mk1 gone up by 44k / 24% to Mk2? US$ has appreciated against most currencies, so it is more than a 44k rise.
 
You know Shane, rather than knocking Magico, how about congratulating them for continuing to support their customer? :) I think it's safe to say the history of speaker manufacturers tells us-and especially considering the massive amount of work required- you would have had to sell your speakers and buy a new pair. Something to be said about the speaker's design that allows the Unbolting of the front panel!
 
Myles B. Astor said:
You know Shane, rather than knocking Magico, how about congratulating them for continuing to support their customer? :) I think it's safe to say the history of speaker manufacturers tells us-and especially considering the massive amount of work required- you would have had to sell your speakers and buy a new pair. Something to be said about the speaker's design that allows the Unbolting of the front panel!
Click to expand...

+1
 
KeithR said:
50k for a driver upgrade would make me think twice- after only 3 years. i hear his point.
Click to expand...
Keith the "cheap" drivers in the S5 are all over $1000 each. The Q7 are far more expensive to manufacture. You can do the math with 5 drivers per side, new xover (and u can bet those caps aren't cheap), machining time, parts, etc. One thing Alon won't do is rip his customers off. No 10X markups on his speakers.
 
Myles B. Astor said:
You know Shane, rather than knocking Magico, how about congratulating them for continuing to support their customer? :) I think it's safe to say the history of speaker manufacturers tells us-and especially considering the massive amount of work required- you would have had to sell your speakers and buy a new pair. Something to be said about the speaker's design that allows the Unbolting of the front panel!
Click to expand...

Myles

Congrats on Magico in allowing the customer to upgrade the Q7. Why it is 45k is beyond my comprehension.

I was specifically talking about the price of the Mk2. Why has the Mk2 gone up by 24% or 45k? for new tweeters, mid range, a few changes to crossover and a slight machining change on the production line to the front bezel?.

Has to be done at the US factory? surely a highly trained tech in the UK, Europe, Asia could unbolt the front panel and replace drivers?

Magico are hardly the first to do this, Wilson have been doing it for years.


A quote from a current Q7 owner. when asked if he is upgrading to Mk2

Hi, Of course I really love to. But there are three problems. 1. 44,000$ is huge amount of money. 2. Have to be done at California factory only, shipping and tax will have to add to the cost. 3. I Have only live with Mk I for 2 years and found nothing wrong with it, thye're a true multi purpose speakers . I may even not push it to the limit just yet. Will 44,000$ better spend elsewhere, like trading old amps/pre for a pair of Soulution 701/725, I don't know. At 44,000$ , consider new parts involved. It's like buying a 2-way speakers sans enclosures. But I am really glad that it can be upgraded anyway.. May be one day..
Click to expand...
 
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