I agree Bob. We must LISTEN in our own room. Measurements should only be used to guide the engineer, but to build something without listening to it, would be foolish.
A friend of mine builds speakers and he wanted them to measure perfectly flat (that was his goal). He got there. Guess what? It didn't sound so good.
The human ear has to be the final arbiter. If it is not, then let's just buy our gear based on specs alone. Lets not test drive our cars before buying them either.
I have nothing against specs and measurements - the more the better I say, my issue is those that say something must be good or bad based on specs alone. I do look at specs when I buy a piece (if available), but only out of curiosity.
I'll say this much, I sure would have liked a few more specs and charts for speakers I bought earlier this year - they would have revealed a sizable mid bass bump between 40-140hz.