Indeed! They still have the A1, new A3 and A5.
I think you are right talking about being trapped in a business cycle.
I think trying to find that right mix of selling less items at higher margin vs. more products at lower margin is a tough one for sure.
It's only in the last 2 years in talking with many hifi dealers - and companies - who've admitted the same thing about pricing I started to change my perception: with many of the high end prices it's about an ego price war of the company merely wanting to be able to say they have the most expensive item than any other real business analysis.
It's turned into what I call "ego pricing" in many instances.
I'm not saying one pricing method is any more valid than another. Only that I think Ego pricing is a very slippery slope in which their ego's and sense of self value is often much higher than reality.
I hope that answers better. If it doesn't let me know and I'll try again. I haven't had my morning iced coffee yet.
When we think of the HiFi market globally, we can’t ignore the demands of certain markets (Asia) for manufacturers to keep pushing not only the performance envelope, but the cost envelope. One particular cable company only developed the “gold” line because their regular lines weren’t expensive enough. Young Asian buyers driven to impress drive a lot of the prices we see today.
I see a couple things going on. And they don't necessarily point at the industry as the bad guy.
We humans are deep in many of the deadly sins. Glutony, Envy, Pride, Lust. We exercise a lot of Wrath on social media.
There is a huge disparity in wealth and many have loads and loads of money.
Manufacturer do offer entry level and hyper expensiVe.
What I see is a industry that is maybe responding to what the consumer wants. The consumer wants hyper priced items that convey status, wealth and so on. The prices to these people are nothing. Front pocket change.
Media is always about splash. We people don't want to read about boring, uninteresting topics. We don't want to read about the Magico A1. We want to read about the new latest and greatest. If magazine printed articles about 10 year old products, readers would go elsewhere to read about what is new.
Consumers do have the option to buy entry level produces at prices we can afford. We can also get used products from Mike or TMR. Most dealers take in trades. Those dealers, if the are good and many are, test the gear. There is no warranty, but you know it should work out of the box.
The problem and root of all the wining is not there is no affordable gear. The problem is we don't want to admit we are extremely fallible and don't see we are the ones driving the industry to make more and more expensive as well as driving the media to focus on the new and hyper expensive, instead of the mundane and ordinary. That we are just as guilty of looking at that expensive stuff and not getting over our own internal issues and focusing on and looking to purchase entry level equipment or used equipment that is a fantastic value and of superior performance levels.
It might be, for all our wining, we are the very reason media and forums have gone the way they have gone.
And to the point of new entrants into the hobby. Well yes, kids are not entering our realm. They are not even spending $5,000 on a stereo. But society as a whole is very into music. Concert ticket sales are very high. Streaming services show million and million of streams of music. The love of music is with the people. The ordinary person has simply not been tricked into some notion music is more enjoyable if its played on a stereo that is closer to the source or sound more like live. They enjoy it just as much on Bose.
Maybe the smart person is the one that understands there are $$$ to be made in this industry. And they go and get it. They figure out how to be a part of it all.