Auralic goes belly up

[ben]

They’ve pulled them out. Massive dumping of stock going on. Heck, I may even buy some myself.

Like I’ve said, Mcintosh needs a completely new sales strategy. Complete overhaul. Too many folks stuck in their ways of 1985.

You are correct Mike. Too many owners stuck in past and refused to change their business models. I often visit different high end audio forums and blogs and nowdays there is hardly mention of US brands such as Avalon Acoustics, Spectral, Ayre Acoustics, Eggleston works, Conrad Johnson, Joseph Audio. Wonder whats going on with these brands.

Just curious why Mcintosh dumped massive amount of stock? I mean couldn't they take it back and send it to high end retailers? Mcintosh is in high demand brand.

 

[Michaels HiFi]

You are correct Mike. Too many owners stuck in past and refused to change their business models. I often visit different high end audio forums and blogs and nowdays there is hardly mention of US brands such as Avalon Acoustics, Spectral, Ayre Acoustics, Eggleston works, Conrad Johnson, Joseph Audio. Wonder whats going on with these brands.

Just curious why Mcintosh dumped massive amount of stock? I mean couldn't they take it back and send it to high end retailers? Mcintosh is in high demand brand.

Hi Ben - my perception - and I'm not saying it is correct - is that Mc is like Klispch Heritage speakers: they have an older dying customer base and the demand just isn't what it once was.

They also both seemed to have strayed from what made them popular: Mc has been coming out with some weird products lately, and Klipsch Heritage has been jacking up the price while lowering the quality (I say this as someone whose owned several of their Heritage lines).

So I'm not sure there is enough demand for all that gear to get sold. I think that's part of the reason they went into Magnolia to begin with: bad management.

Just my outside perception looking in.

 

[Mr Peabody]

Hi Ben - my perception - and I'm not saying it is correct - is that Mc is like Klispch Heritage speakers: they have an older dying customer base and the demand just isn't what it once was.

They also both seemed to have strayed from what made them popular: Mc has been coming out with some weird products lately, and Klipsch Heritage has been jacking up the price while lowering the quality (I say this as someone whose owned several of their Heritage lines).

So I'm not sure there is enough demand for all that gear to get sold. I think that's part of the reason they went into Magnolia to begin with: bad management.

Just my outside perception looking in.

Based on posts on some of the FB audio pages Klipsch is still popular. Mac also still holds their own. It seems to be represented pretty well here as well.

 

[Michaels HiFi]

Based on posts on some of the FB audio pages Klipsch is still popular. Mac also still holds their own. It seems to be represented pretty well here as well.

For sure.

My perception is that it is popular with discussion topics and people who own older models, but I don't seem to see many buying new one.

For instance with Klpsch people largely seem to be talking about owning older models or upgrading the parts in their older speakers. Rarely do I see anyone that has actually bought a current model.

Just my perception but certainly I could be wrong.

 

[nc42acc]

I tried to reach the US Auralic site this morning and no bueno! Have they just shut off the US or completely shut down?

 

[Mike]

You are correct Mike. Too many owners stuck in past and refused to change their business models. I often visit different high end audio forums and blogs and nowdays there is hardly mention of US brands such as Avalon Acoustics, Spectral, Ayre Acoustics, Eggleston works, Conrad Johnson, Joseph Audio. Wonder whats going on with these brands.

Just curious why Mcintosh dumped massive amount of stock? I mean couldn't they take it back and send it to high end retailers? Mcintosh is in high demand brand.

I think what happened was that Mc ripped off the bandaid and terminated BestBuy who has literally hundreds of pieces of new and demo Mc gear in inventory.

Not to worry, there will be plenty of Mc gear to buy at rock bottom prices for months, if not years to come. The stock pile BB have is incredible.

Stay tuned….when this all comes out, there will be giant eyeballs popping. Heck, I may even grab a few pieces myself for pennies on the dollar. Four 1.25kws on my JBL’s?

 

[Michaels HiFi]

Stay tuned….when this all comes out, there will be giant eyeballs popping. Heck, I may even grab a few pieces myself for pennies on the dollar. Four 1.25kws on my JBL’s?

There goes the used market values for owners trying to sell used Mc's. Their stuff will now be priced the same as Rotel. LOL

 

[nc42acc]

So if Auralic has shut down its web presence how do current owners who are under warranty handle any issues?

 

[Bones13]

So if Auralic has shut down its web presence how do current owners who are under warranty handle any issues?

If another company buys Auralic, they might try to honor warranties. Since they went bankrupt, any warranty seekers would have to get in line behind the creditors seeking recompense from the dying corpse, as assets are liquidated.

The local dealer (if you bought from them) might help find a solution.

 

[W9TR]

Since I am building a new theater, (# 4 for me), I’ll be looking for some amplification for Atmos, so good timing for used McIntosh stuff IMO.

Best Buy is huge, $41 Billion, so I’m not sure they’ll need to fire sale anything as it won’t be material to their financial results. They probably just don’t care.

 

[JCS123]

I think what happened was that Mc ripped off the bandaid and terminated BestBuy who has literally hundreds of pieces of new and demo Mc gear in inventory.

Not to worry, there will be plenty of Mc gear to buy at rock bottom prices for months, if not years to come. The stock pile BB have is incredible.

Stay tuned….when this all comes out, there will be giant eyeballs popping. Heck, I may even grab a few pieces myself for pennies on the dollar. Four 1.25kws on my JBL’s?

Just for kicks, I checked Best Buy, Best Buy Outlet, Best Buy Magnolia and Best Buy Magnolia Outlet and was unable to find a single piece of McIntosh gear listed. I'm very curious to see how this will pan out.

 

[ben]

Just for kicks, I checked Best Buy, Best Buy Outlet, Best Buy Magnolia and Best Buy Magnolia Outlet and was unable to find a single piece of McIntosh gear listed. I'm very curious to see how this will pan out.

I know what you mean. I went to Best Buy last week and not a single Mcintosh piece displayed in two music rooms. Could it be Mcintosh might transfer those units to hi end dealers?