Myles B. Astor
Active member
- Joined
- Apr 5, 2013
- Messages
- 2,884
Advertising. Either the manufacturer being reviewed is also an advertiser, or the magazine is writing a positive review in hopes of getting them to advertise or I think most reviewers are allowed to buy the product at industry accommodation, hold it for a period of time and then can sell it and make some money on the side. All of those scenarios negate possibility for negative reviews.
Even though there's a clear Chinese Wall between reviewers and advertisers? That reviewers don't even have a clue who's advertising? And I think JA has debunked that theory presenting the stats from SP over on AA a while back. I understand that there's no convincing people but the numbers are the numbers.
Remember that in actuality, very little of the gear reviewed, save maybe in the case of new manufacturers, comes through the magazine. Most reviewers acquire the equipment on their own and submit the proper paperwork to the magazine that documents when they receive the gear and how long the the reviewer expects to keep the gear.
As far as the last statement, it is absolutely forbidden for a reviewer to make a profit on the sale of gear. In fact, it's grounds for immediate dismissal from the magazine. (the only cases that I know of that happening actually occurred with the "above" ground, not audiophile magazines.) Do you also realize that most companies nowadays require a reviewer to sign a document requiring them to keep the component for a minimum of a year--and in some cases even two years? So what happens if I come across a piece of gear that I'd like to purchase in those two years? I'm stuck. Or else I buy it and have to wait for the terms of ownership to pass. And at that point, the price has probably gone down too.
Or that some companies will buy back the piece of equipment rather than it go back on the market at a discounted price???
I'd just suggest that readers don't always see the inner working of the industry.