mep
Well-known member
- Joined
- Dec 4, 2013
- Messages
- 5,095
Women have a very different take on audio. They want to hear the music, not look at the gear and its switches and pretty lights. The biggest problem is on the front lines though. Finding a dealer that will actually talk to a woman on her terms and patiently answer her questions is tough. Just like buying a new car, dealers tend to talk to the men, and talk down to the women.
When we were first married (25 years ago) we needed a new system. We went to several dealers, and listened to a number of systems. The place that got my money, was a Linn dealer who talked to my wife, set up the gear she wanted to hear and took the time to explain everything to her in non-technical terms. She used that system more than I did, and even demanded upgrades eventually.
The main reason was that system allowed her to enjoy the music without fussing over it.
No smart salesperson does that at any successful dealership. You have to "sell" to the person who has the purchasing authority. In most marriages, it's the woman. It usually doesn't take long to figure out who the person is that's in charge of the money. They don't call them "purse strings" for nothing.