A 1000 hours is 8 hours a day, 5 days a week for 6 months straight. Rubbish.
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Cult brand pre-requisite. Isn't there a pseudo-science term for it? Upgrade train? At least once you're passed the statutory buyer protection period, there is an upgrade programme to look forward to and fortunately the new and improved product release coincides with that 1,000 hour break-in period! Thank goodness for the wonderful research and development the company is doing. So amazing that the patents are so revolutionary and the technology is so far advanced that mainstream science cannot even decipher it! The business owner is so fantastical, praise be to him and his V2s that will take us into the next 1,000 hours. By then we will surely reach our salvation....or wait...there's more....what is that extra plug there for?