That's the way I understand it.
Well call me a cynic.
There are ways of paying without paying. There are "extended loans" to reviewers. Rather not name names but I went through this with one reviewer years ago who had many "extended loans" of equipment that lasted for the life cycle of the equipment. Not just speakers either; but many products. Look at some of the equipment these reviewers have if they list what they have in their "reviewing studios", often nothing more than a room filled with garbage.
Then there are the dinners, paying to go the factories, etc.
Then of course, I don't buy the coincidence of the biggest, best and most often run ads are those from those products that have provided all the perks I list above receiving the BEST EVER reviews.
Those who have been into this as long as me (since 81) have witnessed it from the beginning of the high end.
These Golden Ear Reviews, Recommended Components, etc to me really have limited value, other than enjoyment. As it pertains to Stereophile, I no longer even look to see what is listed as, from my perch, that part of the magazine is nothing but a filler, often outdated, with barely a justification of it's classification an often no real review. Another gimmick to me are these "Best In Show". Amazing how these reviewers all list the same equipment, albeit in different order usually totally contrary to what most people in attendance hear.
Just to drive a point home, at Munich, one reviewer gave "The Most Coveted" product at the show, the D'Agostino Relentless amplifier, even though the thing wasn't hooked up to anything and had never been heard by anyone. My questions as to "why" went unanswered.
As I said, I am a cynic, put almost no trust in what these reviewers write but admit I do subscribe to most of them to look at the new and old toys to see what is coming to market.