If you lay the cables out side-by-side, are the red (+) and black (-) termination "sides" identical? E.g., + and - for Left channel :then: + and - for Right channel OR ARE THEY + and - for Left channel :then: - and + for Right channel?
For my customers, if they tell me up front what amplifier and loudspeakers they are intending to use, I will usually do my best to lay out the cable terminations (at least on the amplifier end) such that the cables will dress nicely with spades with the + and - for each channel to match the binding posts on the amplifier. Whereas most loudspeakers have the + and - binding posts in the same orientation on the rear of the cabinets (looking at the rear of the speaker, the binding posts will be - on the left with + on the right side many times) but on amplifiers, looking at the rear the binding posts might be + and - on the left side of the chassis while the right side has them laid out - and + --or-- they might be + on top left, - on bottom left with + on top right and - on bottom right. It all depends on the amp design and component layout.
Did you communicate your gear types when ordering the cables? If not, then it may be just a convenience thing as Elescher has pointed out, that it allows you to connect left and right channels properly if your gear and loudspeakers are in different locations.