Paradigm Launches New Consumer Website

The Absolute Sound

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<strong>Toronto, ON –*July 18, 2013*–</strong>*Paradigm Electronics Inc., an international leader in speaker design and manufacturing for over 30 years, is proud to announce the launch of its new consumer website. “<em>We’ve listened to feedback from our customers, dealers, family and friends, and based on that feedback have made some dramatic changes to our Website</em>,” said Justin Bright, Director of Digital Marketing for Paradigm. “<em>The new Paradigm website isn’t just a refresh - it has been re-tooled from top to bottom. Navigation is easy and consistent, finding a local dealer is more intuitive, and with emphasis on high-resolution photography, the overall look and feel is simply stunning.”</em></p>
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Thanks to the new user-friendly design, researching Paradigm products online is effortless. Paradigm product pages now include retail pricing (<em>North America only</em>), allowing potential buyers to research sound solutions that fit their budget. There are also product specs, reviews, and downloadable literature a click away on each product page. Paradigm understands that it can be hard to appreciate the beauty of its products online - especially when looking at a tiny screen, and has increased focus on product photography. Now every product has its own gallery linked to stunning high-resolution images on Flickr that lets the user see every detail without squinting—just click on the "gallery" tab when looking at any product.</p>
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The navigation of Paradigm’s new website has also seen a major overhaul. The*<a href="http://Paradigm.pr-optout.com/Tracking.aspx?Data=HHL%3d%40-91%3c%26JDG%3c938237%3d%26SDG%3c90%3a.&RE=MC&RI=2278645&Preview=False&DistributionActionID=7934&Action=Follow+Link">product search feature</a>*has been built from the ground up, so whether the user is new to the world of high-end audio,*<em>or</em>*a die-hard Paradigm fan, it’s easy to find the perfect sound solution, with tons of help and tips along the way. Paradigm has also created four distinct*<a href="http://Paradigm.pr-optout.com/Tracking.aspx?Data=HHL%3d%40-91%3c%26JDG%3c938237%3d%26SDG%3c90%3a.&RE=MC&RI=2278645&Preview=False&DistributionActionID=7933&Action=Follow+Link">product collections</a>*to help users find a sound solution that fits their specific application*<em>and</em>*budget, which are:<br/>*</p>
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-*<a href="http://Paradigm.pr-optout.com/Tracking.aspx?Data=HHL%3d%40-91%3c%26JDG%3c938237%3d%26SDG%3c90%3a.&RE=MC&RI=2278645&Preview=False&DistributionActionID=7932&Action=Follow+Link">Signature Collection</a>:*<strong>As good as it gets!</strong>*Paradigm’s flagship collection delivers the ultimate in music and home theater performance with stunning aesthetics.<br/>-*<a href="http://Paradigm.pr-optout.com/Tracking.aspx?Data=HHL%3d%40-91%3c%26JDG%3c938237%3d%26SDG%3c90%3a.&RE=MC&RI=2278645&Preview=False&DistributionActionID=7931&Action=Follow+Link">Reference Collection</a>:*<strong>Step-up performance.</strong>*Reference quality sound and style, advanced components and an exceptional performance-to-value relationship.<br/>-*<a href="http://Paradigm.pr-optout.com/Tracking.aspx?Data=HHL%3d%40-91%3c%26JDG%3c938237%3d%26SDG%3c90%3a.&RE=MC&RI=2278645&Preview=False&DistributionActionID=7930&Action=Follow+Link">Classic Collection</a>:*<strong>Our affordable audiophile lineup.</strong>*High-performance products for music and home theater that represent truly exceptional value.<br/>-*<a href="http://Paradigm.pr-optout.com/Tracking.aspx?Data=HHL%3d%40-91%3c%26JDG%3c938237%3d%26SDG%3c90%3a.&RE=MC&RI=2278645&Preview=False&DistributionActionID=7929&Action=Follow+Link">SHIFT Collection</a>:*<strong>Legendary Paradigm sound, anywhere.</strong>*Easy-to-use products with emphasis on portable, wireless and fully-powered speaker solutions.</p>
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Paradigm’s dealer locator has also been completely revamped, making it easy to find*<a href="http://Paradigm.pr-optout.com/Tracking.aspx?Data=HHL%3d%40-91%3c%26JDG%3c938237%3d%26SDG%3c90%3a.&RE=MC&RI=2278645&Preview=False&DistributionActionID=7928&Action=Follow+Link">where to buy</a>*any Paradigm product. Finding the closest Paradigm dealers is instantaneous, with automatic Google geolocation services based on location. Users can also narrow their search even further by selecting a product collection to find dealers that carry specific models.</p>
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Customers that want to keep track of their purchases can now use a simple online*<a href="http://Paradigm.pr-optout.com/Tracking.aspx?Data=HHL%3d%40-91%3c%26JDG%3c938237%3d%26SDG%3c90%3a.&RE=MC&RI=2278645&Preview=False&DistributionActionID=7927&Action=Follow+Link">product registration</a>*tool, and in the coming months will be able to review their product experience on <a href="http://Paradigm.com">Paradigm.com</a> for other customers to see. Considerable emphasis is placed on talking directly with customers and fans, and a new*<a href="http://Paradigm.pr-optout.com/Tracking.aspx?Data=HHL%3d%40-91%3c%26JDG%3c938237%3d%26SDG%3c90%3a.&RE=MC&RI=2278645&Preview=False&DistributionActionID=7926&Action=Follow+Link">Social tab</a>*is located in the top navigation, giving visitors easy access to Paradigm’s active Facebook, Twitter, Blogger, Flickr and YouTube pages.</p>
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Of course, Paradigm’s fantastic customer support is also top of mind, and we’ve added a*<a href="http://Paradigm.pr-optout.com/Tracking.aspx?Data=HHL%3d%40-91%3c%26JDG%3c938237%3d%26SDG%3c90%3a.&RE=MC&RI=2278645&Preview=False&DistributionActionID=7925&Action=Follow+Link">Support tab</a>*with links to many resources including: information about the company, technology, warranty, career opportunities, high-resolution images, manuals, literature and much more. Also included in the Support tab are all of the methods customers can use to contact Paradigm directly.</p>
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For more information about Paradigm and to navigate through the new website, please visit:*<a href="http://Paradigm.pr-optout.com/Tracking.aspx?Data=HHL%3d%40-91%3c%26JDG%3c938237%3d%26SDG%3c90%3a.&RE=MC&RI=2278645&Preview=False&DistributionActionID=7924&Action=Follow+Link">http://www.paradigm.com/news/website-2013.php</a></p>
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About Paradigm</h3>
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<em>Innovative design, advanced materials, in-house manufacturing and state-of-the-art engineering have made Paradigm</em> <em>an international leader in loudspeaker design. Now approaching 600 industry awards for audio excellence with numerous rave reviews from around the world, Paradigm</em> <em>is committed to staying at the leading edge of speaker technology, consistently achieving the ultimate in sound for music and home theater.</em></p>



[Source: http://www.theabsolutesound.com/articles/paradigm-launches-new-consumer-website/]
 
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