For me, it’s more about the music and having access to it. Although MQA sounds better than MP3, I don’t see a significant difference if a piece of music is only offered in MP3 compared to only offered in MQA, except that MP3 is open source, and may be cheaper as well.In audio, how it sounds is the main thing that matters. Everything else is just to keep beating the horse.
Another analogy might be a “limited edition” LP being the only way some music is released.