Magico A3 Price Increase - Effective Immediately

Myles B. Astor said:
Frankly, I am surprised that we haven’t seen upticks in the costs of electronics. I spoke to several electronics manufacturers about the tariff ramifications and they were waiting to hear from their suppliers about price of Al for chassis’. Most expected a 12% increase in Al and I suspect many ate that cost hoping that things would eventually straighten out. But don’t be surprised to see more price increases for products using Al, etc down the road.
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James Tanner of Bryston was fairly transparent about the increase in US parts costs and tariffs on steel and aluminum having some influence on their price increase at the end of last year.

I'm also aware of another manufacturer absorbing the increased aluminum cost as well as increases in freight/shipping in order to keep MSRP the same.
 
Aluminum prices seem actually have been decreasing other than a small recent blip. Manufacturing in SF area is another question but I reckon it's more likely a tradeoff between manufacturing capacities and margins. Alon may be delaying production of higher margin units like S and M for lower margin but higher volume A. Its all about capacity and profit optimization mix.
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LVB said:
Is that true? Can you please give an example, I am not aware of any recent price increase on any current models, but I may be wrong.
Also, is there a review on the A3 that I missed? I do agree, a 25% price increase is a bit much, but it is still a lot of speakers for the money.
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It happened with the Mini 2, the Q3, and the M3, to name three examples. One would have to research to see the first announced prices for these speakers, but they all went up fairly soon after being released.
 
LVB said:
I was asking about the current lineup. Q3 has been discontinued for some time now... Peter was talking about a "pattern".
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Mini 2, Q3, M3. That is a pattern with three different speaker lines over time. There may be others, but I just know about the specific models I'm interested in. I have not followed the S series. I don't think "pattern" has to be defined by what is currently available. I mentioned a pattern based on what I have observed since the beginning of the company and some of their releases. This practice is not that unusual and has been discussed on forums regarding Magico.

Again, nothing wrong with it. In fact, I think customers have come to expect the practice and it incentivizes early adopters to buy the models as they are released.
 
PeterA said:
It happened with the Mini 2, the Q3, and the M3, to name three examples. One would have to research to see the first announced prices for these speakers, but they all went up fairly soon after being released.
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M3?


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PeterA said:
Mini 2, Q3, M3. That is a pattern with three different speaker lines over time. There may be others, but I just know about the specific models I'm interested in. I have not followed the S series. I don't think "pattern" has to be defined by what is currently available. I mentioned a pattern based on what I have observed since the beginning of the company and some of their releases. This practice is not that unusual and has been discussed on forums regarding Magico.

Again, nothing wrong with it. In fact, I think customers have come to expect the practice and it incentivizes early adopters to buy the models as they are released.
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Peter the M3 was launched at $75k (without MPOD’s). It remains at that price. Mini2 and Q3 are very old models.


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Yeah, and M3 went from basic steel spikes to spiked Mpods as standard, and at the same price. So some of us had a win there (I suspect my M3 were one of the first pair to ship with the new improved spikes).
 
I don't begrudge Magico for the price increase. They are a very innovative company that provides exceptional products.
Having owned a business for 30+ years I understand cost and margins.
I doubt that recent labor and material cost would actually translate into a 20+% increase.
While I know that it would not be well received, but in this so called era of transparency, it would be refreshing for a manufacturer to announce "due to the popularity of the M3 and the slimmer margins on this model we have decided to increase the price".
It "plays better" to say "due to labor and material cost".
With all that said the M3 even at the new price is still a great product.
 
i noticed some earlier posts claming that aluminum prices have gone up - that is not true: https://www.bloomberg.com/quote/LMAHDS03:COM

sorry if someone already point this out. all that said, i would like to believe that price increase was done for very valid reasons and not as part of some cash grab. thinking of it differently, i kind of like the idea of an early bird special - loyalists and people really interested in buying a product jump in and after some positive reviews come out the price goes up a bit. whatever, i'm just ranting now lol
 
Nobody said it was because the price of aluminum went up.


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Just so we are clear, Magico is a proper floor standing speaker for $12,300 now with amazing bass and gets flack, and another major competitor is selling a joke of a computer desktop speaker (yes, I’ve heard it) for $12,000 and silence...


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PeterA said:
Mini 2, Q3, M3. That is a pattern with three different speaker lines over time. There may be others, but I just know about the specific models I'm interested in. I have not followed the S series. I don't think "pattern" has to be defined by what is currently available. I mentioned a pattern based on what I have observed since the beginning of the company and some of their releases. This practice is not that unusual and has been discussed on forums regarding Magico.

Again, nothing wrong with it. In fact, I think customers have come to expect the practice and it incentivizes early adopters to buy the models as they are released.
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Yes, they used to raise the price like 3 months after release. Basically rewarded first adopters. The original S series was like this too as I recall.

Clearly with a such a large increase (% wise at least) on the A3 they had a margin issue. Not a huge deal to me as it "is what it is"
 
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