As I posted elsewhere.
If McIntosh doesn't continue to think out of the box it will die as Boomer's either die off or stop spending crazy amounts on this hobby. Some of the other recent McIntosh products that were derided on this and other sites have found an audience with the "next" generation.
It isn't something I may want but I''l bet my dealer gets several orders.
That’s a good point.
I’ve understood these days people buy vinyls, but never listen to them. Because they do not possess a turntable. They just find vinyls cool.
For that sort of audience this product might be great. The problem for the target segment however is the price. That folk is more likely to be in the market for a $300-600 system.
Darn comma errors.
Sent from my iPad using Tapatalk
I can see McIntosh's strategy.
People in their 20s and 30s might have seen McIntosh at home when they were young.
The looks are familiar for them.
It reminds them of their youth, and music often has happy connotations.
So when these young people have a proper income now, and they see a lifestyle product like this, they might be interested to step into the brand themselves.
Just like the generation of their parents followed in the footsteps of their parents.
And vinyl IS popular!
E.g. my future son in law, 28 now, is considering a turntable.