No doubt Mike's a great retailer of any product that he represents. The US is a huge expanse of geography; you need more than
a handful of dealers to cover it if you will be successful reintroducing your products here (which many of us would love to hear
myself included).
Kuoppis said it very well. I will add that taking the stance you have is understandable but at the preeminent audio show in the
entire world, you might want to be a bit more flexible, offer more demos, more seats, get a larger room, whatever it takes to allow
more people to experience your products.
All said with respect...
This is probably a good topic for another thread. The reality is, there just isn’t that many dealers across the country who are willing to invest $50,000 to $100,000 of their own money in another brand. Just think, if those dealers have Boulder, Soulution, CH or something similar, the odds of them ponying up for another brand is very low. Remember, we have to buy all our gear and brands like Gryphon don’t just require just a Diablo 120 and you’re good to go. They want to see 120, 300, separates, sources, speakers, etc.
The Gryphon distributor has done a great job flying all over the country meeting with potential dealers, and not just any dealer, but the right dealer. You won’t see Gryphon electronics slapped up against a Sony TV either. But remember, it’s a two way street. The right dealer must also be willing to make the investment and the right dealer must fit the profile. Are they serious about two channel or are they pushing TV’s and CI work?
Choosing the right brands is something I stress over constantly. I assess the entire situation. For example, when there is only one person behind a company, it’s very concerning. There’s a prominent electronics manufacturer right now I would be scared as hell to carry. The owner is the company and he’s not getting any younger. Some companies like Pass, have a great team in place going forward. Conrad Johnson just announced their succession plan. Ditto for VPI and many others.
To be honest, I’ve had to let some brands go for various reasons. While picking the right equipment, products you love and can get behind is important, it’s equally important to work with companies and distributors that have a great support structure and you can trust. I’ve dropped a few who did some real sneaky shit. Others, I struggled selling and had to make a change. I will tell you, that for the most part, working with manufacturers or manufacturer reps is terrific. There are also some amazing, supportive distributors out there too. But there are others who are posing as sole sellers, and trust me, they’re not going to last.
As for the Munich demo, my recommendation is to go straight to the Gryphon room the minute the show opens on the first day and ask for passes for the show. The Gryphon demo is excellent. They lock the door to avoid unnecessary distractions and noise, and the demos are well orchestrated with a variety of music and equipment discussion. It’s not a quick 5 minute listen and go. It’s a good chunk of time, well spent.