Confused with Current Shunyata PC Offerings.

Glad to read that. It's a dogs breakfast. I too can't wrap my head around the product lineup and how it all fits together.

The Reference is a logically-organized and straightforward product portfolio. Here is a clear and simple way to think about the Reference line of power cords and distributors.

DENALI 6000/S v2

Good Value & Great Sound
Power: Venom V10 XC
Components: Venom NRV10 or V12

Reasonable Price & Outstanding Performance
Power: Delta XC
Components: Delta NR
Upgrade: Alpha NR on amps

Best Price to Performance (near reference level)
Power: Alpha XC
Components: Alpha NR
Upgrade: Sigma NR on amps

EVEREST 8000

Best Price to Performance (1/2 SOTA Price)
Power: Sigma XC
Components Alpha NR
Upgrade: Sigma NR on amps

State of the ART
Power: Omega XC
Components: Sigma NR
Upgrade: Omega QR on amps
 
For DACs yes, but the Venom V14D Digital has a more effective noise filtering capability than the Alpha V2 NR PC for devices that remain completely in the digital domain, e.g. clocks, streamers, network bridges, upsamplers, NAS, etc. While they are both designated as "NR" power cords, the specific NR filtering is different.

The technology for the Venom V14D Digital came out of product development at Clear Image Scientific, Shunyata's sister company medical imaging.

I have a single Venom V14D and this is now in place on the device that I use to play 4K discs (an Xbox One S). It does a nice job there and seems like the ideal use case for a power cord like this.

As far as my other devices that are fully digital, how much does the power supply that powers such devices matter in terms of the power cord selection? Is it the noise from a switching mode power supply of the kind usually found on such digital devices that the V14D primarily goes after?

I just recently upgraded the power supply on my Uptone EtherRegen switch to a Farad Super3, a super-capacitor linear supply. This brought a significant improvement - maybe just as much as the EtherRegen itself. I have two other Super3s and the Venom V12 NR brought nice improvements to both of them. How much does that matter when deciding which cord is the better choice to use with the Super3 powering my EtherRegen?
 
I think I know where this is going. What I believe has been said earlier was that V14D is the most cost effective and most bang for the buck cable on a SMPS powered digital component.

When you scale up your digital only system with reference linear PSU's or building out Vivaldi stacks you can immediately notice that digital is getting considerably better. So is the V14D the end all cable for all digital components?

This is similar to scaling up for an analog component in a revealing digital setup. I understand the V14D circuitry is perfectly tweaked for SMPS and digital noise. But as we scale up our systems with better LPSU's or demanding the best from a component, would that exclude going above the V14D, IMHO that is not the case. Cost effectiveness or value is up to the listener. But I think just going efter the V14D circuitry as the complete answer is too black and white. The reference cables have virtues that many more components enjoy.
 
Hi Caelin.
I had thought of acquiring a V14 Digital to power my Melco Server and compare it to the Sigma V1 that I currently use, but I see that it is only made with the USA connector, there is no Schuko option. I am curious about the reason for this.
 
Hi Nonesup, if you want a true upgrade on your digital Melco server from a Sigma V1 NR I think you are better served by an Alpha V2 NR.

A V14D would be a sideways upgrade at best.
 
I get it, but I was intrigued by Caelin's statement that if the device is fully digital, it is best to use a Venom 14D. The Venom price is not very high, so I decided to do the check by myself, but I saw that there is no Schuko plug
 
Even though I have been a Shunyata fan for years and own many, I too find this constant progression very confusing and impossible to follow. I will enjoy what I've have and wait until I believe there is a compelling reason to move on. Thus, the $20-50K (or more!) I won't spend will remain in my account rather than Caelin's!
 
Even though I have been a Shunyata fan for years and own many, I too find this constant progression very confusing and impossible to follow. I will enjoy what I've have and wait until I believe there is a compelling reason to move on. Thus, the $20-50K (or more!) I won't spend will remain in my account rather than Caelin's!

The progression from earlier Alpha and Sigma cords for analog components could not be more straightforward - with the only caveat being that Alpha is a step up from previous Sigmas this time around. From reports I’ve read, you keeping that money in your account will only be hindering your ability to take a massive step forward.

The digital side is a bit more confusing just because of the V14D. But we have our ears to allow us to decide. With a budget as large as you mention, you could easily arrange auditions.
 
Let's see, first there were Analog and Digital Alpha and Sigma cables. Then the NR series appears and we are told that the new filters work for both analog and digital components. Now it is said that no, that in digital components better a Venom V14 D that has specialized filters .............. a little confusing all this.
 
Let's see, first there were Analog and Digital Alpha and Sigma cables. Then the NR series appears and we are told that the new filters work for both analog and digital components. Now it is said that no, that in digital components better a Venom V14 D that has specialized filters .............. a little confusing all this.

Yes, that needs to be cleared up.
 
The progression from earlier Alpha and Sigma cords for analog components could not be more straightforward - with the only caveat being that Alpha is a step up from previous Sigmas this time around. From reports I’ve read, you keeping that money in your account will only be hindering your ability to take a massive step forward.

The digital side is a bit more confusing just because of the V14D. But we have our ears to allow us to decide. With a budget as large as you mention, you could easily arrange auditions.

And no doubt, as soon as I spend the big$ to move up, the next generation will be announced, promising another massive step forward. My current system already provides massive musical enjoyment.
 
Let's see, first there were Analog and Digital Alpha and Sigma cables. Then the NR series appears and we are told that the new filters work for both analog and digital components. Now it is said that no, that in digital components better a Venom V14 D that has specialized filters .............. a little confusing all this.

It's actually straightforward. The NR series of power cords are for all components, both analog and digital. They are designed to prevent noise from the internal power supplies of components from coming back out to be distributed throughout the power distribution chain to other components.

The Venom V14D Digital is also an NR power cord that has been designed for a specific class of devices where the input and output resides entirely in the "digital domain", that is, where no D-A conversion performed. These are devices e.g. streamers, network bridges, routers, switches, NAS, clocks, upsamplers. It's no more "confusing" than recommending the use of clean linear power supplies for these devices rather than SMPS.
 
Yes, it is confusing (for being educated) both Shunyata's argument and his. When the first series was suppressed by the new NR series, nothing was said that the new cables were only for digital devices that also had a analogue part, this new filter was simply said to make a specifically digital filter unnecessary. You cannot say one thing and its opposite and pretend to be right in both, by the way this is written by someone who is a happy owner of Shunyata products and who thinks little by little to change their V1 for V2. Kind regards Puma.
 
And no doubt, as soon as I spend the big$ to move up, the next generation will be announced, promising another massive step forward. My current system already provides massive musical enjoyment.

Odd though that you would boast of such a large amount of dollars you won’t spend on these products given that your plan was actually to stay put. I thought it was only confusion about their lineup that was holding you back.
 
I have been considering the possibility of upgrading some of my Shunyata stuff but I must confess I am a bit confused when I compare what is shown on the Shunyata site and what I see listed as available on TheCableCo site. I was trying to do some homework in advance before contacting one of the two dealers I would consider working with. (One local , one out of state). That way I would have an idea of what the cost might be. There seems to have been a churning of Shunyata product levels in less than four years since I acquired by bits and pieces of Shunyata product.

My understanding has been that Shunyata's product range progressed as follows:
Alpha
Sigma
Omega

Now it appears that it is
Alpha
Sigma
Reference
Omega (QR/XC only)

The Cable Company shows v2 versions of
Alpha XC and NR
Sigma XC and NR

yet the Shunyata site shows v1 versions of
Alpha NR
Sigma NR

both at lower MSRP than the v2 at Cable Co.

There is also a Reference NR/XC v2 not on the Cable Co site.

Am I wrong or in four years they have;
Eliminated the Digital and HC
gone from Original to V1 then V2
added a Reference and Omega lines. I am confused.

I am considering possibly some or all of the following that I am currently using.
Denali to Everest
Original Alpha HC to Denali to ?
Original Alpha NR Vivaldi DAC to ?
Original Alpha Digital to dCS Upsampler to ?
Current Analysis Plus to dCS clock to ?

Power cables to amp, pre amp and turntable will remain.

Thank you, Jim for pointing this out. As I said earlier, it is a mess and we are currently working on the catalog engine and filtering to clean it up. Second the content on the site could be explained in much more clear manner. So, will be working on that also but it may take some time.

So let me see if can help clear up the types of power cords that we offer and what applications they can used for.
 
One issue that is not helping is that we just released a new generation of power cords. This what is referred to as "v2" cables. The prior generation is the "v1" power cables which consisted of the DELTA NR, ALPHA NR and SIGMA NR. All of the "v1" cable pages are going to be moved to an "archived products" section so that the current catalog is less confusing.
 
It's actually straightforward. The NR series of power cords are for all components, both analog and digital. They are designed to prevent noise from the internal power supplies of components from coming back out to be distributed throughout the power distribution chain to other components.

The Venom V14D Digital is also an NR power cord that has been designed for a specific class of devices where the input and output resides entirely in the "digital domain", that is, where no D-A conversion performed. These are devices e.g. streamers, network bridges, routers, switches, NAS, clocks, upsamplers. It's no more "confusing" than recommending the use of clean linear power supplies for these devices rather than SMPS.

I think that makes perfect sense for medical products where their performance is hindered maybe exclusively by noise. I think many of us have been finding though that our digital products (that perform no D/A conversion) may be just as much or more demanding of superb DTCD performance as our analog products. The idea of using a Venom series cable with such components seems dated to back when we hadn’t yet come to realize that. I think that’s what makes this not so straightforward.
 
The current power cord lineup can be quite confusing simply because there are so many models and some of them have very specific applications. We have several series of cables and also several "types" of cables. For instance we have NR cables that measurably reduce power line noise. And we have a type of power cable we call XC that is designed specifically for power distributors and then we even have a cable that is designed specifically to address computers and accessories that produce a specific type of power line distortion.


So let me start with a top down look at the cables.

The power cables can be categorized into 3 major LINES.

- VENOM LINE
- REFERENCE LINE
- OMEGA LINE

========================================

VENOM LINE [US135 - US$498]
Venom power cables have several models within this line. Venom Line emphasizes high value, reasonable prices and exceptional performance for the price.

VENOM V14
This is our lowest priced power cable. It is unique in that it includes terminations for the mini-connector type products such as some TVs, DVDs and power bricks. These connectors are technically called C5, C7 and C7-polarized.

VENOM V14 Digital
This cable is designed specially for computer related devices such as computers, monitors, disk arrays, ethernet switches and any other device that works entirely in the digital domain. That means it is designed for devices that do not accept nor output an analog signal.

VENOM HC v2
This is a high current cable which is excellent for power distributors and amplifiers. Its very reasonable price belies its excellent performance. It quite often exceeds the performance of some very pricey competitors. Its forbearer was the Venom-3 which was voted one of the top 30 Audio Bargains in all of audio in TAS.

Venom V12 NR and VENOM V10 NR
These two cables are lowest priced cables that include our NR (noise reduction) technology.

VENOM V10 VX
This cable is designed specifically for power distributors.

========================================

REFERENCE LINE [US998 - US$3500]
Reference power cables ALL use our proprietary VTX-Ag type wire. This wire has a center core of pure silver and surrounding conductor or OFE copper. This hybrid design delivers the sonic advantages of silver with advantages of copper without the negatives of either. All Reference line cables also use our CopperCONN connectors that use pure copper contacts.

DELTA NR / DELTA XC
The Delta is the least expensive in the Reference Line at US$998 but still includes the VTX-Ag conductors along with the CopperCONN connectors.

ALPHA NR / ALPHA XC
The Alpha is probably the best price to performance value if you are looking for a Reference level power cable.

SIGMA NR / ALPHA XC
And the Sigma represents the top of the line in the Reference Line.

NOTE: the Delta XC, Alpha XC and Sigma XC are all designed specifically for use with our power distributors. Then do not have NR - noise filters built in. Rather they are optimized for DTCD performance since they are feeding a power distributor and all the current for entire system flows through that single power cord.

========================================

OMEGA LINE [US7000 - US$9000]
The Omega was designed to explore the limits of what can be accomplished with power cord technology. It is both a design platform and product that represents the ultimate in performance.

OMEGA QR
The Omega QR includes our patented QR/BB technology that is used in our top power conditioners along with NR to reduce power line noise. The Omega QR is legitimately a power conditioner within a cable. The Omega QR is ideally used with high power mono-block amplifiers.

OMEGA XC
The Omega XC is the ultimate cable to use with our top power conditioners like the Triton v3, Typhon QR and the new Everest 8000.
 
Caelin
Thank you for taking the time and especially since this was on a weekend to summarize your current product line. On numerous occasions I have commented to your dealers and others how impressed I am by you and your team. Your (you and your team) willingness to answer questions and offer advice via these forums, via PM or e-mail is not the norm with many manufacturers.

I think I now have a good understanding of your current offerings but I would appreciate if you or one of your team could answer a couple of questions.
1) I currently using 3 of your power cords circa late 2016. One each Alpha HC, Alpha Digital and Alpha NR. Are these considered v1 or one generation prior?
2) Assuming I pull the trigger on a upgrade from Denali to Everest with the appropriate XC power cord are either my current Alpha Digital or Alpha NR worth retaining for connection to my dCS DAC, Upsampler or clock? I understand that the DAC would benefit from one of the latest generation NR offerings but i'm not sure about the clock or the Upsampler which only sees a ethernet signal.
 
Caelin
Thank you for taking the time and especially since this was on a weekend to summarize your current product line. On numerous occasions I have commented to your dealers and others how impressed I am by you and your team. Your (you and your team) willingness to answer questions and offer advice via these forums, via PM or e-mail is not the norm with many manufacturers.
Thank you Jim, I appreciate that you and others recognize that we really try to be available to our customers and dealers. We take pride in the fact that there is a real person answering the phones and that we have a great customer service person in Richard to help you with your product questions.

1) I currently using 3 of your power cords circa late 2016. One each Alpha HC, Alpha Digital and Alpha NR. Are these considered v1 or one generation prior?
The Alpha NR would be from the, just now superseded, v1 generation of NR power cables.

The Alpha Digital and Alpha HC are from the generation prior to the NR generation. That generation had 3 versions: Alpha Digital, Alpha Analog and Alpha HC. The filters in those were made to target the specific type of noise generated by the different types of audio equipment. "Digital" was made for DACs, transports and other devices of that type. "Analog" was for preamps, phone pre, amplifiers and other equipment that had NO digital circuitry in it. And the "HC" version was made specifically for amplifiers but also worked quite well on pre-amplifiers.

The NR v1 cables improved upon the prior gen in that we figured out how to make built-in NR filters that worked universally well on digital, analog or high-current type components. Therefore, there was no longer any need to worry about which type cable to match with a specific type of component. And JFYI, the new v2 NR cables have a newer generation filter that has improved sonics over the v1 gen. The technical noise reduction specifications are the same as the v1 generation but we have refined some of the elements in the filter that sound better than those used in the prior gen.

2) Assuming I pull the trigger on a upgrade from Denali to Everest with the appropriate XC power cord are either my current Alpha Digital or Alpha NR worth retaining for connection to my dCS DAC, Upsampler or clock?

All of the cables you currently own are excellent and are still competitive with anything on the market. That being said, the v2 generation is NOT a minor upgrade. In fact, we probably should have given them new names because they are fundamentally superior. The heart and soul of a power cable really is its conductors; the quality of the metals, the geometry and the dielectrics really define the performance potential of the cable. The VTX-Ag is a fundamental advancement in conductor technology. And then you couple that with the improvements in the NR circuitry - the result is a generation of cables that are truly a major leap in performance even when compared to our prior cables.

Some people have reported this elsewhere - that a Delta v2 will outperform an Alpha v1 from the prior gen. To put this in perspective, the Alpha v1 sold for ~$1500 and the Delta v2 sells for $998. So although the price of each model has risen from the prior gen, the performance to price ratio has actually gone up substantially. More performance for less money. And this across the model line. An Alpha v2 NR will outperform a Sigma v1 NR with the older Sigma valued at $3K with the new Alpha v2 at $2k. We are very happy with the performance we have been able to extract from the new generation and are proud that we can improve performance while reducing the equivalent price.

RE EVEREST:
Everest represents our ultimate power conditioner and it deserves a world-class power cable for you to realize its full potential. That doesn't mean you can't use an existing cable or a prior gen cable and get exceptional performance - you will. However, you will not really know what the Everest is capable of unless you partner it will one of our v2 cables. I recommend the Sigma v2 XC for the Everest and if you can afford the rather substantial cost, the Omega XC really does deliver the ultimate in performance.

I understand that the DAC would benefit from one of the latest generation NR offerings but i'm not sure about the clock or the Upsampler which only sees a ethernet signal.

Although you can spend more money on one of our more expensive NR power cords, I recommend the Venom V14 Digital (US$250) for these type of devices. There are several people that have done the comparisons and they usually agree with my perspective on this. The Venom V14 Digital has a different NR filter than the Venom NR V12/V10 which are suited to audio components. The V14 Digital filter has a greater ability to reduce "impulse noise" which is typical from SMPSs that are commonly used in computers, monitors and ethernet switches. If you have upgraded your component's power supply with a linear power supply then using one of our more expensive NR power cords "may" give you better performance. But in my opinion, the V14 Digital is more than capable of giving you a big leap in performance. Save your power cable budget for the pre-amplifier, amplifier or DAC.

from the Venom V14 Brochure
VENOM V14 DIGITAL

The Venom V14 Digital is a highly specialized power cord that has an internal multi-stage noise-filtration circuit that was designed specifically for computer-based music systems. This powerful filter removes noise and interference from both the power line as well as from noise generated by the components themselves. Ideal applications include all computer peripherals and video processors including; computers, music-servers, NAS arrays, routers, switches, monitors, clocks, up-samplers, digital transports, wall warts, and power bricks.
For high-current amps, pre-amps, DAC’s, and other analog electronics — customers should consider the Venom NR-12 or Venom NR-10 power cords for best performance.
The Venom V14 Digital is only available with US-style AC plugs and is 1.75 meters in length. It is available with a variety of component connectors including: standard C-13 and mini-power connectors (C7, C7P, C5).
 
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