M series have a carbon side wall...
I have been told it’s a new S3.Don’t know any details. If I was guessing? S3 replacement?????
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That segment is already taken by Wilson![]()
It's most likely a new model speaker. Maybe an S-series replacement with enclosures made from carbon fiber. The side view of the front plate looks like traditional aluminium billet CNC machining similar to M and Q. But I don't see how they would make the tie rods work with that triangular enclosure shape. Whatever it is I hope it's not the new M3Mk2.
That way, it starts every former S speaker including the S7 on a same level. Avoiding the Mk3 version in the name.
well, they do develop excitement
I agree - good marketing. I think following in the footsteps of Wilson using this tactic.
Wilson was the first I was aware of in the high end speaker market. (I didn't mean to imply that they invented the strategy.)Are you sure Apple didn't perfect that marketing approach? Apple's famous 1984 commercial. Followed by decades of speculation on what would be announced at Apple events.
1984 Apple's Macintosh Commercial (HD) - YouTube