Audience frontRow - rise above the noise with MORRE
MORRE
Musically Optimized Reduction of Resistive Energy
Audience has continued in its research and development of performance driven audio products
and has reached a new apex in musical reproduction. MORRE (Musically Optimized Reduction
of Resistive Energy) is the umbrella under which we have placed all of our best and newly
improved technologies. The pursuit of signal integrity is the driving force behind the extreme
evolution of MORRE. From the modified purest form of copper, rhodium and silver to deep
cryogenic treatment, specialized connectors and geometries, the application of extreme high
voltages and strategic damping implementations, MORRE technologies provide the highest
degree of signal transfer with the lowest degree of unwanted distortions. Every MORRE product
will deliver pure music that rises above the noise to a greater degree ever achieved by
Audience.
Conductive Materials
Our expertise in the properties and values of various conductive materials has led us to the
precise development and selection of conductors for specific signal transfer applications. All
types of audio signals are different from one another, having unique characteristics clearly
defined by their purpose. MORRE conductors are comprised of modified 99.9999% Ohno
continuous cast copper and 99.9999% pure silver, as well as high purity silver plated copper to
ensure the highest preservation and purity of signal. Certain sizes, combinations and configurations
of these conductors are used depending upon the type of signal, to accurately compliment
their specific application.
Dielectrics
The relative permittivity of the materials surrounding all MORRE conductors is critical to the
product design and performance. Types and characteristics of dielectrics, their ability to
insulate as well as store electrical energy and transmit electrical force without conductance is
carefully taken into consideration and tested for each and every category in the audio chain.
MORRE includes XLPE, a virgin cross-linked polypropylene, chosen for its high dielectric
constant as well as its low micro phonics, PTFE (Teflon) in some applications unsurpassed in
dielectric properties and, “air” only surpassed by a complete vacuum. These, plus additional
materials, are used in MORRE products to produce the most exacting dielectric properties for
the highest signal integrity.
Connections
Signals passing through conductors are only part of the equation. Every contact point is vital to
signal integrity. Not only can there be a measurable loss of signal at contact points, but also the
introduction of noise and interference occurs, generated by eddy currents, hysteresis, magnetic
induction and differences in metallurgy. MORRE contact points are carefully and coherently
purposed by using state of the art metallurgy, soldering materials and techniques as well as
numerous exclusive solder-free connections. Metals used in MORRE connectors have
conformity to application and consist of Tellurium Copper, Beryllium copper, Rhodium, Goldincluding connection points and connectors to provide a more direct channel for the signal to
flow unimpeded. EHVP adds continuity and integrity to the completed MORRE product.
Signal Directionality
When metal solidifies from a molten state, millions of tiny crystals start to grow. These tiny
crystals form the grains in solid metal. All wire used in audio applications is produced by
drawing a conductive metal through a series of dies or draw plates. This stretching of the metal
in one direction elongates the grains in the same direction, making the wire directional.
Directionality of all MORRE conductors is determined by a series of rigorous and exhaustive
tests before raw materials are put into production. This time consuming process is paramount
to the high level of consistent performance found in MORRE.
Cable Geometries
The geometric design principles used in the making of MORRE cable products have been refined
by years of extensive research and application. Electromagnetic fields generated by the flow of
electricity through wires and cable generally have a negative effect on the preservation of a
signal. MOORE conductors and the proper choice of dimensions and tolerances, coupled with
innovative wire lay construction, reduce the deleterious interactions found in other cables not
built to the same rigorous specifications. Depending upon the cable’s application, MORRE uses
twin axial, proprietary Perfect Lay, Double Cylindrical, Double Helix and other custom stranded
multi-conductor wire geometries; all designed to reduce noise and increase signal preservation.
Post Production
Once an Audience MORRE product comes out of production, it is not entirely finished. There
are still a series of tests to complete, as well as several other post-production procedures,
including a lengthy and precise burn-in process. Each MOORE product is carefully placed into a
prescribed burn-in component station with distinct signals and current specifications. This
accelerated burn in operation lasts 3 to 4 days and is the final step in making sure that every
MORRE high end audio product is ready to seamlessly integrate into your system.
MORRE in the Future
At any given point in time, Audience is moving consistently forward, strongly committed to the
idea that there is “MORRE” ahead of us. We are endlessly experimenting with a host of new
materials, theories and cable geometries. There are new compounds and metallurgies, new
methods of cryo and other treatments that keep us constantly excited about what is possible,
as we maintain our lead in the exploration and the advancement of musical enjoyment.