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<p>I am mindlessly working out at the gym on the elliptical*trainer, watching the many TV’s and there it appeared. *Out of nowhere. *I nearly fell off the machine. *It was an ad for The Wolf Of Wall Street, proclaiming it’s been nominated for Best Picture. *This in the face of actually having watched the film and deciding it os one of the worst films I have ever seen. *That really got me because I am normally not that far off the mark. *I mean, this film is really bad.</p>
<p>But I got to thinking about how anyone could have nominated such tripe for best anything and it occurred to me this happens a lot, even in our industry. *It happens when all the elements are good but they don’t add together to make something great (or even good). *The reviewer focuses on all the good elements but misses the big picture.</p>
<p>When I dissect the film it’s full of good elements: acting, visuals, directing. *But together they don’t add up to anything that’s worth existing as a whole. *Like taking a handful of great food ingredients, mixing them together into something awful. *Individually each item is great, together they don’t work.</p>
<p>When I dissect a bad audio product I can usually identify multiple great attributes: great power, bass, quiet. *But sometimes taken as a whole they simply don’t work together.</p>
<p>Making a great film, food or audio product requires great ingredients. *But those ingredients don’t together always add up to something great.</p>
<p>Great products exist not necessarily because of the quality of their elements, but more importantly, how those elements are put together.</p>
<br /><span class="c4"><img src="http://www.pstracks.com/wp-content/plugins/wp-spamfree/img/wpsf-img.php" width="0" height="0" alt="" class="c3" /></span>
[Source: http://www.pstracks.com/pauls-posts/12856/12856/]
<p>But I got to thinking about how anyone could have nominated such tripe for best anything and it occurred to me this happens a lot, even in our industry. *It happens when all the elements are good but they don’t add together to make something great (or even good). *The reviewer focuses on all the good elements but misses the big picture.</p>
<p>When I dissect the film it’s full of good elements: acting, visuals, directing. *But together they don’t add up to anything that’s worth existing as a whole. *Like taking a handful of great food ingredients, mixing them together into something awful. *Individually each item is great, together they don’t work.</p>
<p>When I dissect a bad audio product I can usually identify multiple great attributes: great power, bass, quiet. *But sometimes taken as a whole they simply don’t work together.</p>
<p>Making a great film, food or audio product requires great ingredients. *But those ingredients don’t together always add up to something great.</p>
<p>Great products exist not necessarily because of the quality of their elements, but more importantly, how those elements are put together.</p>
<br /><span class="c4"><img src="http://www.pstracks.com/wp-content/plugins/wp-spamfree/img/wpsf-img.php" width="0" height="0" alt="" class="c3" /></span>
[Source: http://www.pstracks.com/pauls-posts/12856/12856/]