I love my ARC gear too but at $30k I think they are shrinking their potential market. The ref phono 2se is such a great unit at $12k. I could understand a 2-box ref phono that is outstanding finding a customer base at $20k but that's just my 2cents. In that range, there is also the fully modded Tron Seven GT version ($18K) which I've heard and which is outstanding. Will be very interested to hear how the lucky early adopters compare this new ARC offering to the ref phono 2se.