Magico S5 mk3

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Looks very good. Only wished they would have listed the MSRP. Do we know when Magic will announce pricing?
 
Looks very good. Only wished they would have listed the MSRP. Do we know when Magic will announce pricing?

$74,500/pair in S5 Softec. $83,000/pair in S5 Gloss.

Anyone interested in a pair needs to contact me before the end of April to take advantage of our trade-in/trade-up program.


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Hi Mike,

Thank you for the pricing. That is significantly more than I anticipated. I might be listening to my S5 MkII for many many more years....
 
$74,500/pair in S5 Softec. $83,000/pair in S5 Gloss.

Anyone interested in a pair needs to contact me before the end of April to take advantage of our trade-in/trade-up program.


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A $30K price increase! That seems excessive.
 
A $30K price increase! That seems excessive.

Well it does compare in US MSRP to the Wilson Alexia V which starts at 71 K now.

I also feel your pain on the crazy pricing of everything (not just “high-end” audio) but, If something of a particular worth exceeds your sense of value, ignore it, don't make the purchase. Value of all things is in the eye of the beholder. You vote with your wallet :-)
 
My guess was $67K. Obviously I was 10% too low.

In general, high end audio inflation (pricing) is far exceeding the general economic inflation numbers. But as long as we, audiophiles, continue to buy the stuff they'll continue to raise prices.

Back to the S5, it looks really good. The new S3 sounds terrific so this S5 has to be fantastic.
 
My guess was $67K. Obviously I was 10% too low.

In general, high end audio inflation (pricing) is far exceeding the general economic inflation numbers. But as long as we, audiophiles, continue to buy the stuff they'll continue to raise prices.

Back to the S5, it looks really good. The new S3 sounds terrific so this S5 has to be fantastic.

Agree with your comments. Magico is riding the wave of the success their investment in technology and R&D has yielded. No doubt Magico will continue to push the envelope in performance and price.

I am certainly not pleased with the S5 2024 MSRP. Based on what I've heard the S3 2023 performance represents a relative "good value" proposition v. the competition (place the competitive brand/model here).

Will the S5 2024 represent a similar advantage v. the competition? I won't know until I have a chance to hear it first hand. But as Magico pushes the price point higher, Magico encourages the consumer to consider additional brands that perhaps were not on the consumers radar.

Speaking for myself, brands like Goebel, Zellaton, Von Schweikert, now invite comparison to the S5 2024 at the announced MSRP. I am certain there are many more I could include.

At the $67K price estimate you made Ritmo (assuming a commensurate increase in performance for the S5 2024 v. the S3 2023) the new S5 would be the proverbial "no-brainer" for me. At $75K, not as much.

It appears that many high end manufacturers believe the demand for their products is inelastic. Only time will tell if they are correct.
 
Agree with your comments. Magico is riding the wave of the success their investment in technology and R&D has yielded. No doubt Magico will continue to push the envelope in performance and price.

I am certainly not pleased with the S5 2024 MSRP. Based on what I've heard the S3 2023 performance represents a relative "good value" proposition v. the competition (place the competitive brand/model here).

Will the S5 2024 represent a similar advantage v. the competition? I don't know until I have a chance to hear it first hand. But as Magico pushes the price point higher, Magico encourages the consumer to consider additional brands that perhaps were not on the consumers radar.

Speaking for myself, brands like Goebel, Zellaton, Von Schweikert, now invite comparison to the S5 2024 at the announced MSRP. I am certain there are many more I could include.

At the $67K price estimate you made Ritmo (assuming a commensurate increase in performance for the S5 2024 v. the S3 2023) the new S5 would be the proverbial "no-brainer" for me. At $75K, not as much.

It appears that many high end manufacturers believe the demand for their products is inelastic. Only time will tell if they are correct.

With Magico, I can see where the money goes. Clearly.

They aren’t over inflated psycho acoustic nonsense speakers in cheap Chinese cabinets with tiny drivers and a bright tweeter with exorbitant pricing.


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With Magico, I can see where the money goes. Clearly.

They aren’t over inflated psycho acoustic nonsense speakers in cheap Chinese cabinets with tiny drivers and a bright tweeter with exorbitant pricing.


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Agree. Magico has improved the speaker throughout with next-gen drivers, larger cabinets for improved bass response, and tweaks to the cross-over. However, with that said a MSRP of $75K is significantly higher than the current list price of the outgoing Mk2.
 
Agree. Magico has improved the speaker throughout with next-gen drivers, larger cabinets for improved bass response, and tweaks to the cross-over. However, with that said a MSRP of $75K is significantly higher than the current list price of the outgoing Mk2.

The S5 mk2 came out 9 years ago.

Avantgarde’s Duo Mezzo XD was $55k 9 years ago at launch, the new version is $95k today.

If I’m not mistaken, the Wilson Alexia has also gone up by about the same amount over the same time period.

I don’t mean to be coy, but I can really see where the money goes with a Magico product. I can’t say the same for many of their direct competitors.

Reminds me of the Porsche forums…everyone complains about the price increases, but their products just get better and better and better and exceed their competitors.


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While I have a great affinity for high-end audio, especially Magico speakers, forgive me if I find myself pondering the steep prices associated with such premium audio equipment.

Just for proportion, the 2024 Mercedes-Benz E-Class begins at $63,350 and can climb to $73,540 based on the chosen trim and optional features. Perhaps not reaching the heights of Porsche car and prices, but still offers a blend of luxury, performance, and advanced technology in a stylish and sophisticated package.
 
At current inflation rate prices on most items will double every 8 yrs, RE , food and car prices for eg , maybe bugs instead of beef to control :)
 
While I have a great affinity for high-end audio, especially Magico speakers, forgive me if I find myself pondering the steep prices associated with such premium audio equipment.

Just for proportion, the 2024 Mercedes-Benz E-Class begins at $63,350 and can climb to $73,540 based on the chosen trim and optional features. Perhaps not reaching the heights of Porsche car and prices, but still offers a blend of luxury, performance, and advanced technology in a stylish and sophisticated package.

Although we, as audio folks, find ourselves chained to a boutique industry with limited economies of scale possibilities, I also find myself thinking about key component (especially speaker) price proportionality in relation to more widely understood car prices.
 
I think that in percentage price differential between S3 mk1 to S5Mk1, and S3 mk2 to S5 mk2 was much less then what we see with S3 m3 to S5 mk3. Correct me if I’m wrong.
 
I think that in percentage price differential between S3 mk1 to S5Mk1, and S3 mk2 to S5 mk2 was much less then what we see with S3 m3 to S5 mk3. Correct me if I’m wrong.

So was inflation at the time.


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So was inflation at the time.


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Mike, I meant the price difference between the S3 and S5 in each generation.
It appears to me that the price gap percentage between the current generation S3 and S5 is higher than in previous generations.
 
Mike, I meant the price difference between the S3 and S5 in each generation.
It appears to me that the price gap percentage between the current generation S3 and S5 is higher than in previous generations.

Not to defend these crazy prices, but did you see the size of this thing? The new S5 is substantially bigger than the prior generations, which were similar in size and construction to each other. It's a different speaker altogether (like the new S3).
 
Not to defend these crazy prices, but did you see the size of this thing? The new S5 is substantially bigger than the prior generations, which were similar in size and construction to each other. It's a different speaker altogether (like the new S3).

I get that completely; ~4 feet tall and 262 lbs is a lot of speaker. As a Magico A5 user, I have no doubt the performance jump from the S5 mk2 to the S5 2024 will be equal to or beyond that of the S3 2023 to its predecessor.

My contention is, speaking from my perspective, there is a downside to Magico moving the price point further upmarket. Instead of booking an S5 2024 order immediately to replace the A5 in my system, I will most certainly shop every alternative I can audition. And there are numerous exceptional speakers in the $75K-$85K MSRP price point.

For example, I auditioned the Goebel Divin Marquis recently and was very impressed. At the time I thought its $90K MSRP disqualified it from consideration. With the Magico release of the S5 2024, the Goebel is now in play and, IMO, it is the one of the benchmarks I will use for comparison.

Maybe (hopefully?) the S5 2024 will meet or exceed the performance of the competition. But the competition is now being drawn from a larger, deeper pool.
 
Not to defend these crazy prices, but did you see the size of this thing? The new S5 is substantially bigger than the prior generations, which were similar in size and construction to each other. It's a different speaker altogether (like the new S3).

The same can be said for the S3 2023; however, the price increase in percentage was not nearly as significant as that of the S5 2024 (despite new S5 being taller and larger, it is only 17 kg heavier than the S3 2023).

For less than half the price difference between the S3 2023 and the S5 2024, one could purchase the new S-Sub, which can pressurize a larger room and effectively address many of the acoustic issues commonly experienced in most rooms.
 
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