The new owner is saying the right things. He obviously is making an investment in buying the company, so he wants a reasonable ROI. The question is whether his supply chain experience can improve the profitability of the company while maintaining the quality. So many founder-owners sell their companies to new owners who don't have a deep understanding of the business and the particular secret sauce that the founder-owners have developed to maintain the quality of the product and and the same time get the ROI that the new owner thinks is appropriate for the investment. The ideal new owner brings expertise to add value to the company, along with the humility to maintain the elements of the company (including its culture) that have made it worth buying. Also is the founder-owner willing to sell the company for a lower offer price to a better future owner, and can the founder-owner accurately judge the new owners capabilities and willingness to continue the quality of company.
Not every founder-owner has the luxury of passing on the business to the next generation like Wilson or Weisfeld and even then, passing it on doesn't guarantee maintaining the quality.
Larry