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<!-- #thumb --> <p>In response to yesterdays post about <a title="Products of passion" href="http://www.pstracks.com/pauls-posts/products-passion/12217/" target="_blank">passion</a> reader Richard writes:</p>
<p>“I have always believed that in a Technology company, you should NEVER appoint an Ops guy as your CEO. The very qualities which make for a great Ops guy – caution, discipline, methodology, risk aversion – are anathema to the process of developing and executing on a vision.</p>
<p>As a person who built his career outside of the audio industry, I think one big problem the high-end has is that it is built to serve a niche customer base, yet spends its time self-flagellating over why it fails to make significant headway in mainstream consumer markets. The high-end functions as an immature industry. The skill set needed to serve its existing market ill-equips it to serve the other. It is seriously fragmented, and lacks organizational cohesion and leadership. Not within individual companies, but across the industry. Leadership is a person that makes people want to quit their jobs and go work for that guy. Who in the high-end fits that bill? Who is the high end’s Steve Jobs, Jack Welch, Elon Musk, or Bill Gates? I hear a lot more of the opposite – business owners who people*<i>wouldn’t</i><i></i>*care to work for!</p>
<p>The high end routinely wrings its hands over the great white hope which is the mainstream consumer market. We all get the desirability of great sound. But we make the mistake of trying to sell the great unwashed on*<i>our</i>*vision of audio nirvana. We try to turn them on. But mainstream consumers don’t really want great sound, even if they might like it when they hear it. They want a lifestyle choice. A lifestyle choice is something you feel the*<i>need</i>*to have. We buy what we need, we commit to it, but we mostly content ourselves with coveting the things we*<i>want</i>. As an industry, our challenge is to conceptualize a lifestyle choice that*<i>EVERYBODY</i>*is going to feel the*<i>need</i>*for. Like the iPhone, they won’t know what it is until they see it. Who in the high end has that vision?</p>
<p>But wait … the iPhone*<i>WAS</i>*that vision! The iPhone has already brought high-end music to the masses. We all know that iPhones are phones, they send texts, you can blog on them, play games on them. But most of the ones I see have a set of headphones plugged into them. This is the lifestyle choice that meets Joe Public’s needs. Dammit, I have an iPhone (and a pair of ATH-CK100
[Source: http://www.pstracks.com/pauls-posts/wait-2/12298/]
<p>“I have always believed that in a Technology company, you should NEVER appoint an Ops guy as your CEO. The very qualities which make for a great Ops guy – caution, discipline, methodology, risk aversion – are anathema to the process of developing and executing on a vision.</p>
<p>As a person who built his career outside of the audio industry, I think one big problem the high-end has is that it is built to serve a niche customer base, yet spends its time self-flagellating over why it fails to make significant headway in mainstream consumer markets. The high-end functions as an immature industry. The skill set needed to serve its existing market ill-equips it to serve the other. It is seriously fragmented, and lacks organizational cohesion and leadership. Not within individual companies, but across the industry. Leadership is a person that makes people want to quit their jobs and go work for that guy. Who in the high-end fits that bill? Who is the high end’s Steve Jobs, Jack Welch, Elon Musk, or Bill Gates? I hear a lot more of the opposite – business owners who people*<i>wouldn’t</i><i></i>*care to work for!</p>
<p>The high end routinely wrings its hands over the great white hope which is the mainstream consumer market. We all get the desirability of great sound. But we make the mistake of trying to sell the great unwashed on*<i>our</i>*vision of audio nirvana. We try to turn them on. But mainstream consumers don’t really want great sound, even if they might like it when they hear it. They want a lifestyle choice. A lifestyle choice is something you feel the*<i>need</i>*to have. We buy what we need, we commit to it, but we mostly content ourselves with coveting the things we*<i>want</i>. As an industry, our challenge is to conceptualize a lifestyle choice that*<i>EVERYBODY</i>*is going to feel the*<i>need</i>*for. Like the iPhone, they won’t know what it is until they see it. Who in the high end has that vision?</p>
<p>But wait … the iPhone*<i>WAS</i>*that vision! The iPhone has already brought high-end music to the masses. We all know that iPhones are phones, they send texts, you can blog on them, play games on them. But most of the ones I see have a set of headphones plugged into them. This is the lifestyle choice that meets Joe Public’s needs. Dammit, I have an iPhone (and a pair of ATH-CK100
[Source: http://www.pstracks.com/pauls-posts/wait-2/12298/]