Mike.......I read As We See It in the August edition of Stereophile. Music has enhanced my home, my vehicle, my employment, and my life since I was a teen. Nothing new here. The hobby aspect comes from the constant tinkering on all levels with the equipment that reproduces the music. One does not have to exclude the other in my opinion. The notion that high quality music creates a certain lifestyle strikes me as an advertising gimmick. A lifestyle is built around personal interests, and that does not necessarily mean it must include music. I know people who's lifestyles are built around racing hydroplanes, flying aircraft, and building high performance vehicles. Their interests in music are minuscule compared to mine but their lifestyles are rich in their chosen "hobby". Owning and enjoying high-end audio equipment in your home is very satisfying but those of us who are committed to our interest at that level are no more rich for it than many others who find great satisfaction in taking their hobbies to the extreme. Call it what you will. There are a plethora of diversions and special interests to enhance everyone's style of living.
High-end audio manufacturers concerned about continuing to prime the proverbial well for customers are searching for fresh ways to gain the general public's attention. The "lifestyle" hook is just one more advertising concept in a long line of ideas that have been floated through the years to churn for new customers in my opinion. Jason Victor Serinus article plays into this. He certainly enjoyed quoting one study after another to support his premise, although none of the studies made much sense in terms of how to generate future new equipment sales. I did like the concept of more sex with music. That has worked for me. Funny though, it never occurred to me as being part of a lifestyle. Amazing, I've had this lifestyle thing going on way longer than I could have imagined and didn't even know it. Then again, I didn't know there was such a thing as a professional whistler, either. That isn't revealed in the online version of Jason's article but was printed as his profession in the printed article in Stereophile. Interesting tidbit.