In line with Jay, Mike & Elliot....

[Michaels HiFi]

It's GREAT to see people talking publicly about finally being honest about what "hifi audio" has become.

There have been numerous events over the last 9 months that have now been topped with the excellent recent videos by Elliot & Gang and the video the other day with Mike, Jay and Elliot.

Seeing them talk about the issues many so called "forum audiophiles" have denied exist is a wonderful positive shift for this industry.

I hope 2026 will be the year we take hifi audio back as music lovers and start to clean it up and make it more welcoming and accepting of new people and the push back on the nitwits and shills who have been ruining it for so many others.

 

[Mike]

I want to make my point simple and clear.

- I do not care about long term loans.

- I do not care about trips and other favors.

- I do not care about only positive reviews.

- All of this is just noise.

- What I DO care about is spending $180,000 over the past 60 months (5 years) on print ads in the magazines and getting ZERO, and I mean, ZERO phone calls, emails or text messages from anyone who mentioned they saw the ad. This means ZERO ROI.

- What I do care about is one of the magazines standing us up or canceling every phone call meeting myself and my marketing team scheduled in 2025. We are clearly not important to them if they can’t even be bothered to show up. But when I did make the last video, they finally cared, only to underscore the point I was making all along: social media is far more effective than print.

- What I do care about is not receiving a single phone call from the magazines I am sending a check to every month for 60 months to say, “hey, how’s it going? How can we help?” Nope, just keep sending us those checks. Someone told me they only give a shit to those who are also giving them free gear. I don’t know, don’t care. I’ve moved on.

The above items are what I do care about. My fiduciary duty requires me to always look out for the best interests of my companies.

Given all of this, we will NOT be participating in any PRINT advertising in the audio magazines now, in the near future or possibly ever.