dCS threatens to sue reviewer

Wow - the emails shared on that video sent by their VP of sales were eye opening to say the least (starting around the 8 minute mark).

I mean, who says "I am neither your mommy nor your therapist" in a professional email?

This guy (screen shot from the video itself):

DCS.png
 
Elberoth said:
It seems they didn't learn from Tekton case. This will backfire (already has).
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I agree with you.

The Tekton instance was an epic failure for Tekton and cost him huge money in canceled and lost sales (he admitted it himself and tried to blame the reviewer).

Regardless of the outcome of this with dCS, they have cost themselves far more in PR damage and actual lost sales by going this route than any potential lost revenue from some 3 year old review.
 
This country is sue crazy, it all started in 1994 with the hot MacDonald coffee case. It was noted by ABC news, that this case is the poster child of excessive lawsuits going forward. .
 
The reviewer builds a strong case that DCS is petty and trying to bully.

I can just imagine a jury's eyes rolling back in their head if this did go to court, or even the judge, with the technical content they'd have to discern.

You also have to wonder about the wisdom or lack thereof dragging an old review out and giving it more attention than it would have ever gotten if left alone. I personally didn't know about the review or even the particular YouTuber.
 
Mr Peabody said:
The reviewer builds a strong case that DCS is petty and trying to bully.

I can just imagine a jury's eyes rolling back in their head if this did go to court, or even the judge, with the technical content they'd have to discern.

You also have to wonder about the wisdom or lack thereof dragging an old review out and giving it more attention than it would have ever gotten if left alone. I personally didn't know about the review or even the particular YouTuber.
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I agree with you.

dCS has hurt themselves more in the last few days with this nonsense than anything the reviewer could ever allegedly done.

To call dCS foolish in this instance is giving them too much credit.
 
I assume many, like me, were totally unaware of the review. Now we all know their culture.

Was raising this issue up worth the PR disaster?

It causes one to question any claim they may have made in the past.
 
There is another side of view. There are some "customers" who spread bad reviews against a company because of something else. For instance in a shop they had to wait long and as revenge they tell on every channel that the customer service is bad (at that moment partly true), or they tell even lies in their reviews. In my country both are prohibited. To sue your own customers is a big step, but I can imagine if one reviewer is trying to destroy your reputation by putting all fake reviews on the internet, it is better to do everything possible to stop this.
 
NewAlkyogre said:
There is another side of view. There are some "customers" who spread bad reviews against a company because of something else. For instance in a shop they had to wait long and as revenge they tell on every channel that the customer service is bad (at that moment partly true), or they tell even lies in their reviews. In my country both are prohibited. To sue your own customers is a big step, but I can imagine if one reviewer is trying to destroy your reputation by putting all fake reviews on the internet, it is better to do everything possible to stop this.
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Well said. How about the new crop of “Dealer YouTubers disguised as reviewers”?


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dcs been a leader for many many years and have been a great company as well, they have a following and I doubt this will hurt any serious buyer at all, I know it wouldn't effect me one bit
 
Mike said:
Well said. How about the new crop of “Dealer YouTubers disguised as reviewers”?


Sent from my iPhone using Tapatalk Pro
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As long as you don't know who they really are, the only way is to ignore them and focus on your own business and marketing.
 
Yes, glad to see DCS owning up and taking appropriate steps to rectify the situation. I don’t believe kudos are in order though…the statements made by David Steven may have been “made in good faith” but in his position I think he should have done his due diligence *before* putting his foot in his mouth… not after.
 
The Sandman said:
Yes, glad to see DCS owning up and taking appropriate steps to rectify the situation. I don’t believe kudos are in order though…the statements made by David Steven may have been I good faith but in his position I think he should have done his due diligence *before* putting his foot in his mouth… not after.
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I agree. And I find it hard to believe all this lawyer-threatening stuff wasn't going on WITHOUT his approval.

I view it more as a "sorry they were caught". But I could easily be mistaken.

Regardless I will never consider dCS for anything in the future.
 
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