Attracting a Wider Audience - Using New Names for Product Lines

A

astrotoy

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Aug 16, 2014
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I have noticed that more companies are using names instead of numbers for their product lines. For example, Audioquest and Nordost use thematic names - Norse Gods, Precious Stones, Colors, etc. dCS uses composers names for its products. And there are several others who use similar naming conventions. What I thought would be more interesting and appeal to a broader audience would be products with names which might attract those not already in hi end audio (that is most everyone else). Here are a few. Please feel free to join in. You may even connect attributes to the products with certain names.

Doc, Grumpy, Happy, Sleepy, Bashful, Sneezy, Dopey

Leonardo, Michelangelo, Raphael, Donatello

Kim, Kourtney, Khloe, Kendall, Kylie (and if you need one for an older product - Kris)

Groucho, Harpo, Chico, Zeppo


Larry (with Curly and Moe)
 
Larry-I think you stumbled onto something huge with the Kardashian line of lifestyle gear. I swear you could bring some new blood in the hobby. Of course some people would swear the Kim line of gear had too much bottom end while others would declare it is just well rounded.
 
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