Shunyata Reference Series V2

mdp632 said:
Puma, correct me if I'm wrong but, stepping up the Alpha level where is the Zitron technology makes its debut.

So, alpha is much more resolving (less distortion) than delta as a result.
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That's true for the interconnects, but the current generation PC's do not utilize Zitron technology as far as I know.

And Alpha brings more to the table than just increased resolution...with Alpha you are getting into a level where traditional audiophile lexicon no longer applies.
 
I have received my new Sigma XC. I've tried uploading a picture, but can't find the add picture icons. It also doesn't allow me to reply to a message, it stays in a loop. Does anyone else have these problems?
 
On Friday, my new Sigma XC arrived to power my Denali 6000 V2, replacing Sigma NR V1. I am amazed at the improvement this cable brings to my system. Puma Cat and SC Audiophile have already explained it better than me, but really the sound is much CLEANER, you hear micro details that used to be harder to hear or just didn't hear. The orchestral sound is wonderfully dense and heavy, but liquid at the same time, it's crazy and, above all, it allows me to increase the volume (almost wondering) without it getting congested. I don't know when I will be able to do it, but I know that inevitably I will have to change my Sigma NR V1 for V2, simply any resistance is useless.
 
nonesup said:
On Friday, my new Sigma XC arrived to power my Denali 6000 V2, replacing Sigma NR V1. I am amazed at the improvement this cable brings to my system. Puma Cat and SC Audiophile have already explained it better than me, but really the sound is much CLEANER, you hear micro details that used to be harder to hear or just didn't hear. The orchestral sound is wonderfully dense and heavy, but liquid at the same time, it's crazy and, above all, it allows me to increase the volume (almost wondering) without it getting congested. I don't know when I will be able to do it, but I know that inevitably I will have to change my Sigma NR V1 for V2, simply any resistance is useless.
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Hi Francisco,
Yes, your description of the new Sigma XC is accurate. In particular, your comment, "but really the sound is much CLEANER, you hear micro details that used to be harder to hear or just didn't hear. The orchestral sound is wonderfully dense and heavy, but liquid at the same time, it's crazy and, above all, it allows me to increase the volume (almost wondering) without it getting congested." is one of the predominant features of this cable. I find that the presentation is so clear, focused, and articulated, that I can "listen in" to a specific musician within in a full orchestra and hear what that musician is playing against the background of the full orchestra. Plus as you say, all the little micro-details are fully resolved, even when the orchestra scales to fortissimo.
 
Stephen,

As an old one-time supply chain guy, I would agree with you for most businesses inventory is evil.

However, the long time commercial/marketing guy in me says there are certain circumstances where, in the interest of customer satisfaction and/or under competitive pressure, inventory is a necessary evil. A financial liability for sure but a requirement to generate sales.

Distributors are used by manufacturers/marketers to enable access to markets that are otherwise too costly to reach. The distributors receive margin that ‘could’ go the the manufacturer but is value added because they provide that market access and thus increase overall sales for the manufacturers.

The high value added audio business is one where a cautious balance must be found between inventory customers can listen to and the financial risk/cost of holding that inventory.

Those that understand what sells and what doesn’t will survive but I have to believe it’s a TOUGH business.
 
crwilli said:
Stephen,

As an old one-time supply chain guy, I would agree with you for most businesses.

However, the long time commercial/marketing guy in me says there are certain circumstances where, in the interest of customer satisfaction and/or under competitive pressure, inventory is a necessary evil. A financial liability for sure but a requirement to generate sales.

Distributors are used by manufacturers/marketers to enable access to markets that are otherwise too costly to reach. The distributors receive margin that ‘could’ go the the manufacturer but is value added because they provide that market access and thus increase overall sales for the manufacturers.

The high value added audio business is one where a cautious balance must be found between inventory customers can listen to and the financial risk/cost of holding that inventory.

Those that understand what sells and what doesn’t will survive but I have to believe it’s a TOUGH business.
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Tricky when a lot of the high end audio is not mass produced and then comes when it can be produced at higher levels, demand is low. Your right this is a tough business/industry


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crwilli said:
Stephen,

As an old one-time supply chain guy, I would agree with you for most businesses inventory is evil.

However, the long time commercial/marketing guy in me says there are certain circumstances where, in the interest of customer satisfaction and/or under competitive pressure, inventory is a necessary evil. A financial liability for sure but a requirement to generate sales.

Distributors are used by manufacturers/marketers to enable access to markets that are otherwise too costly to reach. The distributors receive margin that ‘could’ go the the manufacturer but is value added because they provide that market access and thus increase overall sales for the manufacturers.

The high value added audio business is one where a cautious balance must be found between inventory customers can listen to and the financial risk/cost of holding that inventory.

Those that understand what sells and what doesn’t will survive but I have to believe it’s a TOUGH business.
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Really excellent post, Craig. Thank your for sharing your expertise and experience.

Cheers, mate!
 
crwilli said:
...The high value added audio business is one where a cautious balance must be found between inventory customers can listen to and the financial risk/cost of holding that inventory.
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In my market the dealer model is to not stock any Shunyata product. The salesman didn't even know the business was a Shunyata dealer. If I want something Shunyata, I place an order, pay a deposit, and delivery might be 5 weeks later. Or not at all. There is no possibility of in-store or in-home demo. That is what I call "box shifting". But I'm not complaining because it seems their pricing is quite reasonable, and if they aren't marking up much I don't blame them for box shifting.
 
I suspect if I was in your position, I wouldn't stock Cables either. In fact, in an ideal world, I wouldn’t stock anything but the absolute minimum I could get away with. As long as there is a market demand, a reasonable lead time for supply and little competition, you don’t need that cost and liability.
 
crwilli said:
I suspect if I was in your position, I wouldn't stock Cables either. In fact, in an ideal world, I wouldn’t stock anything but the absolute minimum I could get away with. As long as there is a market demand, a reasonable lead time for supply and little competition, you don’t need that cost and liability.
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Dealers need to have ample demo inventory for in store and loan. What’s difficult for a dealer is that some manufacturers want you to have everything they sell and frankly, some items won’t sell and will just collect dust. We are spending our money and have to be careful shoppers. We have to ensure that what we bring in is something we would buy if we were a consumer and items that offer a valid buying argument and value to a consumer. If after a demo yourself as the dealer, an amp is going to be outclassed by 5 other amps in your store, then it’s not worth buying for demo.


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Mike said:
Dealers need to have ample demo inventory for in store and loan. What’s difficult for a dealer is that some manufacturers want you to have everything they sell and frankly, some items won’t sell and will just collect dust. We are spending our money and have to be careful shoppers. We have to ensure that what we bring in is something we would buy if we were a consumer and items that offer a valid buying argument and value to a consumer. If after a demo yourself as the dealer, an amp is going to be outclassed by 5 other amps in your store, then it’s not worth buying for demo.


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You seem to have figured out how to balance all the variables Mike. Allowing demos is a great service you provide. Not every brick and mortar dealer will do it.
 
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