Welcome to the AudioShark Forums.
Page 2 of 2 FirstFirst 12
Results 51 to 92 of 92
  1. #51
    Senior Member
    Join Date
    Apr 2017
    Location
    Australia
    Posts
    793

    Re: Shunyata Reference Series V2

    I would have thought International distributors would be required to have local inventory rather than build-to-order.
    Speakers: Magico M3, Q3, ACC, S-SUB | Electronics: Esoteric Grandioso | Amplification: Halcro |
    Analog cables: Crystal Cable | Digital cables: Shunyata Sigma
    On order: YG Acoustics Rack 1.4

  2. #52
    Senior Member
    Join Date
    Mar 2014
    Location
    Spain
    Posts
    457

    Re: Shunyata Reference Series V2

    The one from Spain and Portugal, I assure you not. I have always had to wait a month for each of my purchases.
    It really is great to be an importer like that.
    Francisco.
    Aries Cerat Kassandra Ref. MKII / Melco N1ZH60-2 / Audio Research Ref. 5 SE / Constellation Inspiration 1.0 Estéreo / Rockport Atria I / Göbel XLR and RCA cables / Göbel Ethernet and USB cables / MIT Magnum MA Speakers cables / Shunyata Denali 6000S V2 / Shunyata Sigma XC, Sigma NR V1 (3) and Alfa NR V1 (2) / Farad Súper 3 LPS (2) for Uptone EtherREGEN Switch and IPS Modem-Router / Entreq Olympus Infinity (4) / Entreq Eartha Olympus Infinity Cables (8) / Entreq Everest (8).


  3. #53

    Re: Shunyata Reference Series V2

    Quote Originally Posted by brodricj View Post
    I would have thought International distributors would be required to have local inventory rather than build-to-order.
    It makes no sense for any business to keep inventory sitting around as a "carrying cost" or "holding cost", just waiting to be sold to customers. Carrying costs just pass the cost on to the customer in the form of increased prices. An example is a large car dealership that has a lot of cars on the lot. The charges that a dealer pays for having those cars just sit on the lot is a holding cost that impacts margin.

    The goal is to have "inventory turns" as rapidly as possible. This is Business 101.

  4. #54
    Senior Member
    Join Date
    Apr 2017
    Location
    Australia
    Posts
    793

    Re: Shunyata Reference Series V2

    Not really. It's often the case that manufacturers require their International distributors to hold a certain inventory of stock on hand as a condition of the distributorship agreement.
    Speakers: Magico M3, Q3, ACC, S-SUB | Electronics: Esoteric Grandioso | Amplification: Halcro |
    Analog cables: Crystal Cable | Digital cables: Shunyata Sigma
    On order: YG Acoustics Rack 1.4

  5. #55
    Senior Member
    Join Date
    Mar 2014
    Location
    Spain
    Posts
    457

    Re: Shunyata Reference Series V2

    Let's see if Business 101 understands it is that an importing company (distributor) collects the orders made by the dealers, places the order to the US manufacturer and pocket a substantial margin. So what added value does it bring to the dealer asking the manufacturer directly?
    Francisco.
    Aries Cerat Kassandra Ref. MKII / Melco N1ZH60-2 / Audio Research Ref. 5 SE / Constellation Inspiration 1.0 Estéreo / Rockport Atria I / Göbel XLR and RCA cables / Göbel Ethernet and USB cables / MIT Magnum MA Speakers cables / Shunyata Denali 6000S V2 / Shunyata Sigma XC, Sigma NR V1 (3) and Alfa NR V1 (2) / Farad Súper 3 LPS (2) for Uptone EtherREGEN Switch and IPS Modem-Router / Entreq Olympus Infinity (4) / Entreq Eartha Olympus Infinity Cables (8) / Entreq Everest (8).


  6. #56
    Member
    Join Date
    Mar 2020
    Location
    Sweden
    Posts
    44

    Re: Shunyata Reference Series V2

    Carrying demo equipment?

  7. #57
    Senior Member
    Join Date
    Apr 2013
    Location
    PA
    Posts
    270

    Re: Shunyata Reference Series V2

    I just want to verify from some posts I read here about the new V2 cables. You guys that upgraded from NR cables are saying that the new Venom V10 are better than old Sigma NR? That’s hard one to swallow.
    .

  8. #58
    Audioshark
    Join Date
    Apr 2013
    Location
    Sarasota, FL
    Posts
    25,893

    Re: Shunyata Reference Series V2

    Quote Originally Posted by johnthomas View Post
    I just want to verify from some posts I read here about the new V2 cables. You guys that upgraded from NR cables are saying that the new Venom V10 are better than old Sigma NR? That’s hard one to swallow.
    I highly doubt that. What folks are saying is that the Alpha V2 is better than Sigma V1.


    Sent from my iPhone using Tapatalk
    My Systems: http://www.audioshark.org/showthread...481#post158481

    "We can hear everything we measure, but we can't measure everything we hear. Let your ears be your guide."

    Dealer for: Aqua Hi-Fi, Audio Research, Aurender, AudioQuest Cables & Power Products, Avantgarde Acoustics, Avid HiFi, Ayre Acoustics, Berkeley Audio Design, Boulder Amplifiers, Bowers & Wilkins (B&W), Bryston, Chord, EMM Labs, FirstWatt, Focal Headphones, Furutech, Fyne Audio Loudspeakers, GigaFoil, Gryphon Audio, Harbeth Loudspeakers, Hegel, HiFi Man, ISO Acoustics, Keces Power Supplies, Kuzma Turntables, Lumin, Luxman, Magico Loudspeakers, MBL Speakers & Electronics, MSB Technologies, MySonicLabs Phono Cartridges, Naim Audio, Ortofon, Pass Labs, Quadraspire, Shunyata Research, SimAudio, Stein Music Products, Stenheim Loudspeakers, Stillpoints, T+A Electronics, TechDAS/AirForce Turntables, VAC, Vicoustics, Viva Audio, VPI Industries, WireWorld Cables.

    https://suncoastaudio.com/
    Phone: 941-932-0282
    Facebook: https://www.facebook.com/Suncoast-Au...1105178279194/

  9. #59
    Senior Member
    Join Date
    Apr 2013
    Location
    PA
    Posts
    270

    Re: Shunyata Reference Series V2

    Quote Originally Posted by Mike View Post
    I highly doubt that. What folks are saying is that the Alpha V2 is better than Sigma V1.


    Sent from my iPhone using Tapatalk
    I can swallow that thanks.
    .

  10. #60

    Re: Shunyata Reference Series V2

    Quote Originally Posted by Mike View Post
    I highly doubt that. What folks are saying is that the Alpha V2 is better than Sigma V1.


    Sent from my iPhone using Tapatalk
    That is correct and accurate.

  11. #61
    Senior Member
    Join Date
    Jul 2013
    Location
    Florida
    Posts
    2,800

    Re: Shunyata Reference Series V2

    I’ve been trying out the new Alpha V2s NR over the last few days. These cables are impressive. No need to repeat what others have shared on this thread but I can say that impressive is an understatement.
    _______________

    Mike

  12. #62
    Member
    Join Date
    Mar 2020
    Location
    Sweden
    Posts
    44

    Re: Shunyata Reference Series V2

    Good! I'm upgrading my setup from Sigma V1 Digitals and HC's to Alpha 2 NR's and Sigma XC's and considering the outlay and the wait for EU delivery you begin to question, did I do the right thing. But your comment give me hope I'm on the right track.

  13. #63
    Junior Member
    Join Date
    Jun 2017
    Location
    SoCal
    Posts
    28

    Re: Shunyata Reference Series V2

    Understand the Sigma EX benefit over Sigma NR in to PD from a current delivery perspective - just curious how much that would benefit a low power amp/high efficiency speaker set up?

    I'm running 8 watt monoblock 300B amps into a V3 fed by a Typhon QR and Sigma NR PC.

    I just upgraded from an Alpha NR to the Sigma NR last year so selling the Sigma NR to replace with the Sigma EX would be a big hit.
    Avantgarde Duo Mezzo,
    Nagra VPA 845 mono blocks, Audio Note UK Shinri 300B mono blocks, AudioPax KT88 monoblocks
    Conrad Johnson GAT, Zesto Tessera
    Esoteric K-01X, Esoteric N-01,

    Clearaudio Innovation TT,
    Graham Phantom 2 Supreme Arm/Ortofon Anna, Bobs Sky 2 SUT
    Clearaudio Universal Arm/Benz LPS
    Minus K isolation platform

    Galibier TT,
    Graham Phantom Elite Arm/Clearaudio Goldfinger Statement,

    Kubala Elation Cabling, Shunyata Trident 3, Typhon QR
    Zoethecus stands,

  14. #64
    Member
    Join Date
    Mar 2020
    Location
    Sweden
    Posts
    44

    Re: Shunyata Reference Series V2

    With the description of the testimonials so far it seems XC affect both low current sources as well as amps with its more "energized" character(?)

  15. #65
    Senior Member
    Join Date
    Jul 2013
    Location
    Florida
    Posts
    2,800

    Re: Shunyata Reference Series V2

    The Alpha V2s are terrific. I ordered 4 for my new amps. They are that good!
    _______________

    Mike

  16. #66
    Senior Member
    Join Date
    Apr 2013
    Location
    Oregon Coast / N. Texas
    Posts
    3,132

    Re: Shunyata Reference Series V2

    Has your wife heard the difference between the Alpha and Omega?

    Maybe she can upgrade ya?
    Jock

    If you have integrity, nothing else matters. If you don't have integrity, nothing else matters.

    ---------

    House: Naim ND555/2PS, Naim 552, Naim 500, Studer A80/Doshi V3, Magico M2s, 2 Magico Q-Sub 15s, Lumina IC/SC, Shunyata Everest and Omega PCs.

    Workshop: Naim ND555/2 PS, VAC Master Pre, VAC Sig 200iQ, Avant Garde Duo Mezzo XD, 2 Magico Q-Sub 15s, Shunyata IC/SC, Shunyata Typhon QR/Triton V3/Sigma PCs.

  17. #67
    Senior Member
    Join Date
    Jul 2013
    Location
    Florida
    Posts
    2,800

    Re: Shunyata Reference Series V2

    Ha, Ha! No she hasn’t. Although, if Mike gets 4 he’s likely to bring them over and make sure she gets to hear them.
    _______________

    Mike

  18. #68
    Senior Member
    Join Date
    Mar 2014
    Location
    Spain
    Posts
    457

    Re: Shunyata Reference Series V2

    Hi Caelin.
    SigmaV2 Schuko also have CopperCONN connectors?
    Francisco.
    Aries Cerat Kassandra Ref. MKII / Melco N1ZH60-2 / Audio Research Ref. 5 SE / Constellation Inspiration 1.0 Estéreo / Rockport Atria I / Göbel XLR and RCA cables / Göbel Ethernet and USB cables / MIT Magnum MA Speakers cables / Shunyata Denali 6000S V2 / Shunyata Sigma XC, Sigma NR V1 (3) and Alfa NR V1 (2) / Farad Súper 3 LPS (2) for Uptone EtherREGEN Switch and IPS Modem-Router / Entreq Olympus Infinity (4) / Entreq Eartha Olympus Infinity Cables (8) / Entreq Everest (8).


  19. #69
    Member
    Join Date
    Mar 2020
    Location
    Sweden
    Posts
    44

    Re: Shunyata Reference Series V2

    Yes, Sigma Schuko (EU) cables have had CopperCONN since V1.

    It's only the EU PD's that doesn't have CopperCONN outlets.

  20. #70
    Senior Member
    Join Date
    Mar 2014
    Location
    Spain
    Posts
    457

    Re: Shunyata Reference Series V2

    Thank you
    Francisco.
    Aries Cerat Kassandra Ref. MKII / Melco N1ZH60-2 / Audio Research Ref. 5 SE / Constellation Inspiration 1.0 Estéreo / Rockport Atria I / Göbel XLR and RCA cables / Göbel Ethernet and USB cables / MIT Magnum MA Speakers cables / Shunyata Denali 6000S V2 / Shunyata Sigma XC, Sigma NR V1 (3) and Alfa NR V1 (2) / Farad Súper 3 LPS (2) for Uptone EtherREGEN Switch and IPS Modem-Router / Entreq Olympus Infinity (4) / Entreq Eartha Olympus Infinity Cables (8) / Entreq Everest (8).


  21. #71
    Senior Member
    Join Date
    Dec 2013
    Location
    WA, USA
    Posts
    337

    Re: Shunyata Reference Series V2

    Quote Originally Posted by Crion View Post

    It's only the EU PD's that doesn't have CopperCONN outlets.
    There was never any need to produce our own EU CEE 7/7 sockets since we found an excellent one produced by a German company. The construction of the socket is excellent with good grip and contact integrity and the contacts are made from a high quality copper alloy. Also the sockets use an excellent method of directly bonding very large gauge electrical wires to the socket without the use of ferrules or tiny spades.
    Caelin Gabriel
    President
    Shunyata Research

    http://shunyata.com

  22. #72

    Re: Shunyata Reference Series V2

    New to the Shunyata family here!--after reading the excellent reports and noting the Mfg involvement in the comments--so reassuring there!--

    I sold my NBS Statement PowerCords and ordered a set of Venom NR V10 and 12's to start the "loom" off--but bit concerned now

    as I read yesterday on another Forum,that the circuitry in the Plugs and the NR enabling capabilities cause dynamics and sonics to suffer?

    Would I have been better to go for the non NR Range?

    Thank you for any suggestions,

    Bruce

  23. #73
    Senior Member
    Join Date
    Jul 2013
    Location
    Florida
    Posts
    2,800

    Re: Shunyata Reference Series V2

    Quote Originally Posted by Bruce View Post
    New to the Shunyata family here!--after reading the excellent reports and noting the Mfg involvement in the comments--so reassuring there!--

    I sold my NBS Statement PowerCords and ordered a set of Venom NR V10 and 12's to start the "loom" off--but bit concerned now

    as I read yesterday on another Forum,that the circuitry in the Plugs and the NR enabling capabilities cause dynamics and sonics to suffer?

    Would I have been better to go for the non NR Range?

    Thank you for any suggestions,

    Bruce
    Bruce - I have 4 Alpha V2 NRs connected to my amps. I have not seen/heard any issues with dynamics and negative impact to sonics. I liked them so much after trying them out, I bought them. You will not be disappointed.

    Cheers!
    _______________

    Mike

  24. #74
    Senior Member
    Join Date
    May 2013
    Location
    Silicon Valley
    Posts
    2,412

    Re: Shunyata Reference Series V2

    Yes. Shunyata gear makes amps sound better. My amps each have a dedicated 20 amp line, and sounded great. I added a Denali 2000 to each amp, and they sounded even better.
    Bud

    Lumin X1
    Sony XA-5400ES SACD
    Pass XP-22 pre, X600.5 amps
    Magico S5 MKII Mcast Rose speakers, SPOD spikes

    Shunyata Triton v3/Typhon QR for preamp, Denali 2000 (2) for amps
    Shunyata Sigma XLR analog ICs, Sigma speaker cables
    Shunyata Sigma HC (2), Sigma Analog, Sigma Digital, Z Anaconda (3) power cables

    Mapleshade Samson V.3 four shelf solid maple rack, Micropoint brass footers
    Three 20 amp circuits.

  25. #75
    Senior Member
    Join Date
    Oct 2018
    Location
    Argentina
    Posts
    334

    Re: Shunyata Reference Series V2

    Quote Originally Posted by Bruce View Post
    New to the Shunyata family here!--after reading the excellent reports and noting the Mfg involvement in the comments--so reassuring there!--

    I sold my NBS Statement PowerCords and ordered a set of Venom NR V10 and 12's to start the "loom" off--but bit concerned now

    as I read yesterday on another Forum,that the circuitry in the Plugs and the NR enabling capabilities cause dynamics and sonics to suffer?

    Would I have been better to go for the non NR Range?

    Thank you for any suggestions,

    Bruce
    I have 2 Shunyata cables, Delta NR for amplifier and Venom NR V10 for Lumin. Excellent cables, sound much better than my previous cables (Wireworld Electra 7)
    Accuphase E-370 Cable de alimentación Shunyata Delta NR
    Lumin X1 Cable de alimentación Shunyata NR Venom V10
    ProAc Response D18 Cable de altavoz Bi Wiring PAD Musaeus Luminist
    Cable de interconexión XLR PAD Musaeus Luminist

  26. #76

    Re: Shunyata Reference Series V2

    HI Guys,

    Thank you for the update and observations on my Query--Yep I'll get them installed and all should be kosher.

    Much appreciated for the positive comments on the items.

    Bruce

  27. #77
    Senior Member
    Join Date
    Apr 2017
    Location
    Australia
    Posts
    793

    Re: Shunyata Reference Series V2

    Quote Originally Posted by BlueFox View Post
    ...Shunyata gear makes amps sound better....
    Depends on the pedigree of your amps as to how much mileage you get. The Denali made no difference to the sound of my amps what-so-ever.
    Speakers: Magico M3, Q3, ACC, S-SUB | Electronics: Esoteric Grandioso | Amplification: Halcro |
    Analog cables: Crystal Cable | Digital cables: Shunyata Sigma
    On order: YG Acoustics Rack 1.4

  28. #78
    Junior Member
    Join Date
    Apr 2020
    Location
    Washington, DC
    Posts
    18

    Re: Shunyata Reference Series V2

    Has anyone had a chance to compare the Delta V2 NR to the Alpha V2 NR? Alpha's look to be roughly double the cost - wondering how close the Delta's might get to Alpha at a 50% haircut in price....
    ~DP

    Loudspeaker: Harbeth 40.2 Anniversary
    Amp/Pre: Luxman C900u/M900u
    Digital: Luxman d-03x + Aurender N10
    AQ Thunder
    pwr + Shunyata delta v2 signal

  29. #79

    Re: Shunyata Reference Series V2

    Quote Originally Posted by BullBearDC View Post
    Has anyone had a chance to compare the Delta V2 NR to the Alpha V2 NR? Alpha's look to be roughly double the cost - wondering how close the Delta's might get to Alpha at a 50% haircut in price....
    The Delta NR v2 is really excellent, an outstanding power cord and a superb value with respect to performance for the price.

    The Alpha NR v2, though, is on another level altogether.

  30. #80

    Re: Shunyata Reference Series V2

    Quote Originally Posted by Puma Cat View Post
    The Delta NR v2 is really excellent, an outstanding power cord and a superb value with respect to performance for the price.

    The Alpha NR v2, though, is on another level altogether.

    Puma, correct me if I'm wrong but, stepping up the Alpha level where is the Zitron technology makes its debut.

    So, alpha is much more resolving (less distortion) than delta as a result.

  31. #81

    Re: Shunyata Reference Series V2

    Quote Originally Posted by mdp632 View Post
    Puma, correct me if I'm wrong but, stepping up the Alpha level where is the Zitron technology makes its debut.

    So, alpha is much more resolving (less distortion) than delta as a result.
    That's true for the interconnects, but the current generation PC's do not utilize Zitron technology as far as I know.

    And Alpha brings more to the table than just increased resolution...with Alpha you are getting into a level where traditional audiophile lexicon no longer applies.

  32. #82
    Senior Member
    Join Date
    Mar 2014
    Location
    Spain
    Posts
    457

    Re: Shunyata Reference Series V2

    I have received my new Sigma XC. I've tried uploading a picture, but can't find the add picture icons. It also doesn't allow me to reply to a message, it stays in a loop. Does anyone else have these problems?
    Francisco.
    Aries Cerat Kassandra Ref. MKII / Melco N1ZH60-2 / Audio Research Ref. 5 SE / Constellation Inspiration 1.0 Estéreo / Rockport Atria I / Göbel XLR and RCA cables / Göbel Ethernet and USB cables / MIT Magnum MA Speakers cables / Shunyata Denali 6000S V2 / Shunyata Sigma XC, Sigma NR V1 (3) and Alfa NR V1 (2) / Farad Súper 3 LPS (2) for Uptone EtherREGEN Switch and IPS Modem-Router / Entreq Olympus Infinity (4) / Entreq Eartha Olympus Infinity Cables (8) / Entreq Everest (8).


  33. #83
    Senior Member
    Join Date
    May 2013
    Location
    Silicon Valley
    Posts
    2,412

    Re: Shunyata Reference Series V2

    Quote Originally Posted by nonesup View Post
    I have received my new Sigma XC. I've tried uploading a picture, but can't find the add picture icons. It also doesn't allow me to reply to a message, it stays in a loop. Does anyone else have these problems?
    Not from a power cord.
    Bud

    Lumin X1
    Sony XA-5400ES SACD
    Pass XP-22 pre, X600.5 amps
    Magico S5 MKII Mcast Rose speakers, SPOD spikes

    Shunyata Triton v3/Typhon QR for preamp, Denali 2000 (2) for amps
    Shunyata Sigma XLR analog ICs, Sigma speaker cables
    Shunyata Sigma HC (2), Sigma Analog, Sigma Digital, Z Anaconda (3) power cables

    Mapleshade Samson V.3 four shelf solid maple rack, Micropoint brass footers
    Three 20 amp circuits.

  34. #84
    Senior Member
    Join Date
    Mar 2014
    Location
    Spain
    Posts
    457

    Re: Shunyata Reference Series V2

    On Friday, my new Sigma XC arrived to power my Denali 6000 V2, replacing Sigma NR V1. I am amazed at the improvement this cable brings to my system. Puma Cat and SC Audiophile have already explained it better than me, but really the sound is much CLEANER, you hear micro details that used to be harder to hear or just didn't hear. The orchestral sound is wonderfully dense and heavy, but liquid at the same time, it's crazy and, above all, it allows me to increase the volume (almost wondering) without it getting congested. I don't know when I will be able to do it, but I know that inevitably I will have to change my Sigma NR V1 for V2, simply any resistance is useless.
    Francisco.
    Aries Cerat Kassandra Ref. MKII / Melco N1ZH60-2 / Audio Research Ref. 5 SE / Constellation Inspiration 1.0 Estéreo / Rockport Atria I / Göbel XLR and RCA cables / Göbel Ethernet and USB cables / MIT Magnum MA Speakers cables / Shunyata Denali 6000S V2 / Shunyata Sigma XC, Sigma NR V1 (3) and Alfa NR V1 (2) / Farad Súper 3 LPS (2) for Uptone EtherREGEN Switch and IPS Modem-Router / Entreq Olympus Infinity (4) / Entreq Eartha Olympus Infinity Cables (8) / Entreq Everest (8).


  35. #85

    Re: Shunyata Reference Series V2

    Quote Originally Posted by nonesup View Post
    On Friday, my new Sigma XC arrived to power my Denali 6000 V2, replacing Sigma NR V1. I am amazed at the improvement this cable brings to my system. Puma Cat and SC Audiophile have already explained it better than me, but really the sound is much CLEANER, you hear micro details that used to be harder to hear or just didn't hear. The orchestral sound is wonderfully dense and heavy, but liquid at the same time, it's crazy and, above all, it allows me to increase the volume (almost wondering) without it getting congested. I don't know when I will be able to do it, but I know that inevitably I will have to change my Sigma NR V1 for V2, simply any resistance is useless.
    Hi Francisco,
    Yes, your description of the new Sigma XC is accurate. In particular, your comment, "but really the sound is much CLEANER, you hear micro details that used to be harder to hear or just didn't hear. The orchestral sound is wonderfully dense and heavy, but liquid at the same time, it's crazy and, above all, it allows me to increase the volume (almost wondering) without it getting congested." is one of the predominant features of this cable. I find that the presentation is so clear, focused, and articulated, that I can "listen in" to a specific musician within in a full orchestra and hear what that musician is playing against the background of the full orchestra. Plus as you say, all the little micro-details are fully resolved, even when the orchestra scales to fortissimo.

  36. #86
    Senior Member
    Join Date
    Jan 2014
    Location
    Bluffton SC
    Posts
    328

    Re: Shunyata Reference Series V2

    Stephen,

    As an old one-time supply chain guy, I would agree with you for most businesses inventory is evil.

    However, the long time commercial/marketing guy in me says there are certain circumstances where, in the interest of customer satisfaction and/or under competitive pressure, inventory is a necessary evil. A financial liability for sure but a requirement to generate sales.

    Distributors are used by manufacturers/marketers to enable access to markets that are otherwise too costly to reach. The distributors receive margin that ‘could’ go the the manufacturer but is value added because they provide that market access and thus increase overall sales for the manufacturers.

    The high value added audio business is one where a cautious balance must be found between inventory customers can listen to and the financial risk/cost of holding that inventory.

    Those that understand what sells and what doesn’t will survive but I have to believe it’s a TOUGH business.

  37. #87
    Senior Member
    Join Date
    Sep 2017
    Location
    Seattle
    Posts
    1,828

    Re: Shunyata Reference Series V2

    Quote Originally Posted by crwilli View Post
    Stephen,

    As an old one-time supply chain guy, I would agree with you for most businesses.

    However, the long time commercial/marketing guy in me says there are certain circumstances where, in the interest of customer satisfaction and/or under competitive pressure, inventory is a necessary evil. A financial liability for sure but a requirement to generate sales.

    Distributors are used by manufacturers/marketers to enable access to markets that are otherwise too costly to reach. The distributors receive margin that ‘could’ go the the manufacturer but is value added because they provide that market access and thus increase overall sales for the manufacturers.

    The high value added audio business is one where a cautious balance must be found between inventory customers can listen to and the financial risk/cost of holding that inventory.

    Those that understand what sells and what doesn’t will survive but I have to believe it’s a TOUGH business.
    Tricky when a lot of the high end audio is not mass produced and then comes when it can be produced at higher levels, demand is low. Your right this is a tough business/industry


    Sent from my iPhone using Tapatalk Pro
    Source Analog: Kuzma Stabi R with 4point 9 arm & Kuzma 40 Cartridge
    Source Digital: Aurender N10 | Brinkmann Nyquist MK II
    Amplification: Dan D’Agostino Momentum Pre Amp and Monos | Boulder Phono 508
    Speakers: Wilson Alexias
    Cabling: Nordost Valhalla 2/Odin: power, interconnects & speaker | Ansuz: C2 power & interconnect | Audioquest Diamond RJ45’s
    Power: Nordost QRT series | Furutech FP55SN cable from 20 amp breakers to Furutech GTX D NSF packages | Keces P3 & P8 | ADD POWR series | Environmental Potential EP2050
    Other: HRS M3X | Stillpoints Ultra 6, SS & Mini | Nordost Sort Cones TC & BC | AQ Vox SE switch | etherREGEN | Gigafoil v4 | Vicoustics | Audio Desk Systeme - Gläss








  38. #88

    Re: Shunyata Reference Series V2

    Quote Originally Posted by crwilli View Post
    Stephen,

    As an old one-time supply chain guy, I would agree with you for most businesses inventory is evil.

    However, the long time commercial/marketing guy in me says there are certain circumstances where, in the interest of customer satisfaction and/or under competitive pressure, inventory is a necessary evil. A financial liability for sure but a requirement to generate sales.

    Distributors are used by manufacturers/marketers to enable access to markets that are otherwise too costly to reach. The distributors receive margin that ‘could’ go the the manufacturer but is value added because they provide that market access and thus increase overall sales for the manufacturers.

    The high value added audio business is one where a cautious balance must be found between inventory customers can listen to and the financial risk/cost of holding that inventory.

    Those that understand what sells and what doesn’t will survive but I have to believe it’s a TOUGH business.
    Really excellent post, Craig. Thank your for sharing your expertise and experience.

    Cheers, mate!

  39. #89
    Senior Member
    Join Date
    Apr 2017
    Location
    Australia
    Posts
    793

    Re: Shunyata Reference Series V2

    Quote Originally Posted by crwilli View Post
    ...The high value added audio business is one where a cautious balance must be found between inventory customers can listen to and the financial risk/cost of holding that inventory.
    In my market the dealer model is to not stock any Shunyata product. The salesman didn't even know the business was a Shunyata dealer. If I want something Shunyata, I place an order, pay a deposit, and delivery might be 5 weeks later. Or not at all. There is no possibility of in-store or in-home demo. That is what I call "box shifting". But I'm not complaining because it seems their pricing is quite reasonable, and if they aren't marking up much I don't blame them for box shifting.
    Speakers: Magico M3, Q3, ACC, S-SUB | Electronics: Esoteric Grandioso | Amplification: Halcro |
    Analog cables: Crystal Cable | Digital cables: Shunyata Sigma
    On order: YG Acoustics Rack 1.4

  40. #90
    Senior Member
    Join Date
    Jan 2014
    Location
    Bluffton SC
    Posts
    328

    Re: Shunyata Reference Series V2

    I suspect if I was in your position, I wouldn't stock Cables either. In fact, in an ideal world, I wouldn’t stock anything but the absolute minimum I could get away with. As long as there is a market demand, a reasonable lead time for supply and little competition, you don’t need that cost and liability.

  41. #91
    Audioshark
    Join Date
    Apr 2013
    Location
    Sarasota, FL
    Posts
    25,893

    Re: Shunyata Reference Series V2

    Quote Originally Posted by crwilli View Post
    I suspect if I was in your position, I wouldn't stock Cables either. In fact, in an ideal world, I wouldn’t stock anything but the absolute minimum I could get away with. As long as there is a market demand, a reasonable lead time for supply and little competition, you don’t need that cost and liability.
    Dealers need to have ample demo inventory for in store and loan. What’s difficult for a dealer is that some manufacturers want you to have everything they sell and frankly, some items won’t sell and will just collect dust. We are spending our money and have to be careful shoppers. We have to ensure that what we bring in is something we would buy if we were a consumer and items that offer a valid buying argument and value to a consumer. If after a demo yourself as the dealer, an amp is going to be outclassed by 5 other amps in your store, then it’s not worth buying for demo.


    Sent from my iPhone using Tapatalk Pro
    My Systems: http://www.audioshark.org/showthread...481#post158481

    "We can hear everything we measure, but we can't measure everything we hear. Let your ears be your guide."

    Dealer for: Aqua Hi-Fi, Audio Research, Aurender, AudioQuest Cables & Power Products, Avantgarde Acoustics, Avid HiFi, Ayre Acoustics, Berkeley Audio Design, Boulder Amplifiers, Bowers & Wilkins (B&W), Bryston, Chord, EMM Labs, FirstWatt, Focal Headphones, Furutech, Fyne Audio Loudspeakers, GigaFoil, Gryphon Audio, Harbeth Loudspeakers, Hegel, HiFi Man, ISO Acoustics, Keces Power Supplies, Kuzma Turntables, Lumin, Luxman, Magico Loudspeakers, MBL Speakers & Electronics, MSB Technologies, MySonicLabs Phono Cartridges, Naim Audio, Ortofon, Pass Labs, Quadraspire, Shunyata Research, SimAudio, Stein Music Products, Stenheim Loudspeakers, Stillpoints, T+A Electronics, TechDAS/AirForce Turntables, VAC, Vicoustics, Viva Audio, VPI Industries, WireWorld Cables.

    https://suncoastaudio.com/
    Phone: 941-932-0282
    Facebook: https://www.facebook.com/Suncoast-Au...1105178279194/

  42. #92
    Senior Member
    Join Date
    Jan 2014
    Location
    Bluffton SC
    Posts
    328

    Re: Shunyata Reference Series V2

    Quote Originally Posted by Mike View Post
    Dealers need to have ample demo inventory for in store and loan. What’s difficult for a dealer is that some manufacturers want you to have everything they sell and frankly, some items won’t sell and will just collect dust. We are spending our money and have to be careful shoppers. We have to ensure that what we bring in is something we would buy if we were a consumer and items that offer a valid buying argument and value to a consumer. If after a demo yourself as the dealer, an amp is going to be outclassed by 5 other amps in your store, then it’s not worth buying for demo.


    Sent from my iPhone using Tapatalk Pro
    You seem to have figured out how to balance all the variables Mike. Allowing demos is a great service you provide. Not every brick and mortar dealer will do it.

Page 2 of 2 FirstFirst 12
AudioShark - The Best High End Audio Discussion forum.

AudioShark forum is a leading forum site for High End Audio Discussion, Stereo System Discussion, Home Theater System Discussion, Best Home Stereo System Discussion, Home Theater Installation Discussion etc.

The AudioShark forum was created for sharing the passion of high-end Audio. We have Audiophiles from all over the world participating and sharing their knowledge. From novice to experts, you will find a friendly environment for discussing about High End Audio, Stereo System, Home Theater System, Home Stereo System, Home Theater Installation, Amplifiers, Speakers, Subwoofers, Integrated System, Acoustic treatments & Digital Room Corrections and many more.

At AudioShark, we also have incorporated an exciting Marketplace where members can peruse terrific buys on used gear, as well as meet dealers and discuss the purchase of new gear.

We are as crazy about this hobby as you are! So come on in and join us! Audioshark.org the Friendliest Audio Forum!

Industry Participation Disclosure : The owner and administrator of Audioshark is the owner of Suncoast Audio LLC in Sarasota Florida. Suncoast Audio has a full brick and mortar presence in Sarasota with several great show rooms with many world class brands. More information can be found at http://www.suncoastaudio.com

Audioshark is a community of like minded individuals. Audioshark welcomes participation from all manufacturers and owners of all brands and products. It is our belief that online forums provide a community of like minded audiophiles and music lovers to encourage the growth of this wonderful hobby.

Sincerely,
The Audioshark.org Team

Shunyata Reference Series V2

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •