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  1. #1
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    Cool YouTube just put the final nail in the Loudness War’s coffin

    YouTube just put the final nail in the Loudness War’s coffin

    YouTube just put the final nail in the Loudness War’s coffin

    Good article and some commentary about loudness wars and how YouTube has done some proactive measures to facilitate better fidelity.



    tech quickie on YouTube's bitrates: https://support.google.com/youtube/answer/1722171

  2. #2
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    Re: YouTube just put the final nail in the Loudness War’s coffin

    This is amazing! The other day I had just said to myself, "wow, all the ads seem to be reasonably quiet" after not being unpleasantly surprised by ads that were spontaneously occurring during a late night playlist listen. Must have been hearing the effects of this.


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  3. #3
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    Re: YouTube just put the final nail in the Loudness War’s coffin

    Quote Originally Posted by nile49 View Post
    This is amazing! The other day I had just said to myself, "wow, all the ads seem to be reasonably quiet" after not being unpleasantly surprised by ads that were spontaneously occurring during a late night playlist listen. Must have been hearing the effects of this.


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    Time to start archiving your Vinyl to Youtube, with it's 384kbps Stereo and good dynamic range/normalization, its a inexpensive way to have your music accessible, make playlists, discover, and share!

  4. #4
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    Re: YouTube just put the final nail in the Loudness War’s coffin

    Maybe, but we don't buy YouTube videos. When CDs and downloads start showing up with a wide dynamic range then we can feel better.
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  5. #5
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    Re: YouTube just put the final nail in the Loudness War’s coffin

    We? CD & Downloads don't have dynamic range? I'm not sure what positive comments you're trying to share.

  6. #6

    Re: YouTube just put the final nail in the Loudness War’s coffin

    Most music I buy are 16/44 uncompressed AIFF or WAV (just because that's the best format they are available unfortunately), and I always normalize them to be at 12.5 LUFS using a software. My friends complain about my music not as loud as theirs playing in my car or theirs. But in my home system, they sound less distorted and have more dynamics. The need to raise up the volume 2-3db never bothers me.

  7. #7
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    Re: YouTube just put the final nail in the Loudness War’s coffin

    Quote Originally Posted by kzhtoo View Post
    Most music I buy are 16/44 uncompressed AIFF or WAV (just because that's the best format they are available unfortunately), and I always normalize them to be at 12.5 LUFS using a software. My friends complain about my music not as loud as theirs playing in my car or theirs. But in my home system, they sound less distorted and have more dynamics. The need to raise up the volume 2-3db never bothers me.
    What software do you use? Please share with us your technique and why you like it so much, thanks!

  8. #8

    Re: YouTube just put the final nail in the Loudness War’s coffin

    Come to think of it, I have noticed the sound quality of YouTube being better lately. It used to be so bad I could not even stand to use it for research.
    I don't listen to music with it or use it as regular viewing, but I like the factory tours and Michael Fremer videos and suggestions and examples we do and all that. Now that the quality is a bit better I can check out some concerts I don't intend to purchase. (The improved sound quality of You Tube won't beat a DVD yet). I don't get many ads with what I watch on You Tube......yet.

    As for loudness wars with music the damage has already been done unfortunately.

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