Magico Announces the A3 Loudspeaker

**Mike** · December 10, 2017, 11:41 AM

For $9800/pair, this speaker will set a new standard for performance below $10k. A true Magico speaker through and through for $9800/pair. AWESOME!!!

I’ve ordered the first two pairs.

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**Mike** · December 10, 2017, 11:45 AM

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**mdp632** · December 10, 2017, 11:49 AM

WOW! This is a perfect high end/high performance speaker built in the USA (I assume?) at the right price and at the right time. This will bring new and younger audio customers into high end and now into the Magico brand.

This will be their best seller by far.

Wilson and YG are you listening?

**Mike** · December 10, 2017, 11:49 AM

DEFINITELY built in the USA.

Alon is so excited about this product, you have no idea. He kept saying “and it’s a true Magico through and through”. The tweeter is the same SIZE (28mm) as the M Pro/Q7 mk2. Graphene woofers. Aluminum frame. Amazing!!

Specs are great too.

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**mdp632** · December 10, 2017, 12:00 PM

Originally Posted by Mike

DEFINITELY built in the USA.

Alon is so excited about this product, you have no idea. He kept saying “and it’s a true Magico through and through”. The tweeter is the same SIZE (28mm) as the M Pro/Q7 mk2. Graphene woofers. Aluminum frame. Amazing!!

Specs are great too.

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Good to hear its built in the USA. Looks like you get the diamond tweeter when you step up to the S line but, still at this price for a Magico...

Frankly, I think their high end US speaker competitors (Wilson and YG) have to eventually build an answer to the A. The Sabrina is 16K and sounds colored next to a Magico and YG. YG is starting at 24K wow ..

Good for Alon and the team at Magico.

**a.wayne** · December 10, 2017, 12:20 PM

Originally Posted by Mike

For $9800/pair, this speaker will set a new standard for performance below $10k. A true Magico speaker through and through for $9800/pair. AWESOME!!!

I’ve ordered the first two pairs.

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it's closest compeitor may just be the rest of the Magico line with similar Performance ...

**Audio 1** · December 10, 2017, 12:30 PM

With those specifications and price point Magico will need a bigger production facility to keep up with the demand for these.

**wgerman** · December 10, 2017, 12:31 PM

As I stated before, Magico is about to wade through a crowded market of PSBs, Monitors, Dyanudios and B&Ws. Wander at what price point the bookshelf will be? I am guessing at $5K (same as Dynaudio Confidence 20).

Can't wait to demo, smart business move on Magico's part. Hope they have the production capacity to handle the volume that 's sure to come.

Great use of paid for R&D Q technology.

**wgerman** · December 10, 2017, 12:33 PM

Originally Posted by Mike

DEFINITELY built in the USA.

Alon is so excited about this product, you have no idea. He kept saying “and it’s a true Magico through and through”. The tweeter is the same SIZE (28mm) as the M Pro/Q7 mk2. Graphene woofers. Aluminum frame. Amazing!!

Specs are great too.

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Very interesting, can't wait to hear what he can do at this price point.

**apdoc2004** · December 10, 2017, 12:33 PM

Mike,
This will be amazing for the audiophile community and Magico. It brings Magico within reach to many more people. With its driver combination I do see it taking it a significant bite into the sales of the S1.
Looking forward to its release!
Anshul

**wgerman** · December 10, 2017, 12:35 PM

Originally Posted by Audio 1

With those specifications and price point Magico will need a bigger production facility to keep up with the demand for these.

http://my-hiend.com/wp/%E5%85%A8%E6%...E%A1%E8%A8%AA/

Scroll down to the third picture. Maybe they do, maybe they don't.

**Kuoppis** · December 10, 2017, 12:47 PM

Originally Posted by Mike

For $9800/pair, this speaker will set a new standard for performance below $10k. A true Magico speaker through and through for $9800/pair. AWESOME!!!

I’ve ordered the first two pairs.

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This is seriously cool, anyone noticed the 22 Hz on the bottom end - impressive.

Mike, please me there are bookshelf speakers from the A range in the making...

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**Mike** · December 10, 2017, 12:47 PM

Originally Posted by Kuoppis

This is seriously cool, anyone noticed the 22 Hz on the bottom end - impressive.

Mike, please tell me there are bookshelf speakers from the A range in the making...

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I won’t say there isn’t.

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**mep** · December 10, 2017, 12:59 PM

Originally Posted by Kuoppis

This is seriously cool, anyone noticed the 22 Hz on the bottom end - impressive.

Mike, please me there are bookshelf speakers from the A range in the making...

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I never take speaker specifications seriously, and what is missing is how many dB down the A3 will be when it's reproducing 22 Hz. My NOLA KOs claim "effective" response to 25 Hz. I don't know what the hell "effective" means in this application, but I can promise you that any bass response from the KOs at 25 Hz is many, many, many dBs down from flat.

**wgerman** · December 10, 2017, 01:11 PM

Doesn't this pic remind you of the original S1?

**mep** · December 10, 2017, 01:50 PM

Originally Posted by wgerman

Doesn't this pic remind you of the original S1?

No, it doesn't.

**LetSleepingDogs** · December 10, 2017, 02:33 PM

Interesting price. I wonder how the S1 will fare.

**kzhtoo** · December 10, 2017, 02:38 PM

I wonder how it compares to S3 mk1. Seems awfully close to S3 except the cabinet shape. I agree it's a nice move by Magico to offer these techs at less than $10k.

**Kuoppis** · December 10, 2017, 04:16 PM

Originally Posted by kzhtoo

I wonder how it compares to S3 mk1. Seems awfully close to S3 except the cabinet shape. I agree it's a nice move by Magico to offer these techs at less than $10k.

- no diamond coated beryllium tweeter (pure beryllium)
- no graphene woofers (nano-tec)
- no mention of the midrange enclosure

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**kzhtoo** · December 10, 2017, 04:24 PM

Originally Posted by Kuoppis

- no diamond coated beryllium tweeter (pure beryllium)
- no graphene woofers (nano-tec)
- no mention of the midrange enclosure

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Good point on midrange enclosure. I think S3 mk1's tweeter is also pure beryllium and not diamond coated.

**Kuoppis** · December 10, 2017, 04:26 PM

Originally Posted by kzhtoo

Good point on midrange enclosure. I think S3 mk1's tweeter is also pure beryllium and not diamond coated.

That’s right, I was referring to the mk2.

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**BlueFox** · December 10, 2017, 04:28 PM

Originally Posted by Kuoppis

- no mention of the midrange enclosure

From the data sheet below it appears the tweeter and mid are in the same enclosure. I bet the square enclosure is easier and less expensive to manufacture. Might have to think about these as an upgrade for the fronts in my HT/spare stereo system. The cost is the same as my Aerial Acoustics 7 fronts. That is who they have to beat at that price.

**LVB** · December 10, 2017, 04:31 PM

This is super interesting. Looks like a V3 in a Q body (with Be tweeter) at 1/3 the cost.

**LVB** · December 10, 2017, 04:38 PM

Originally Posted by Kuoppis

- no diamond coated beryllium tweeter (pure beryllium)
- no graphene woofers (nano-tec)
- no mention of the midrange enclosure

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You mean no “bubble” midrange enclosure (There is no such thing as a 3-way, in a box, dynamic loudspeaker without a separate midrange enclosure/compartment, the speakers will not work properly).

**Elberoth** · December 10, 2017, 06:55 PM

Originally Posted by kzhtoo

I wonder how it compares to S3 mk1. Seems awfully close to S3 except the cabinet shape. I agree it's a nice move by Magico to offer these techs at less than $10k.

The S3 enclosure is still much better from the acoustical point of view (less diffraction on the outside, less internal stading waves on the inside) plus it has the S3 has the bubble shaped mid-enclosure.

The S3 mk 1 should sound better still on paper, but you know how it is - you have to listen first as there may be some other advancements in driver design we do not know.

The A3 Be tweeter is different from S3/S5 tweeter as it is 28mm in diameter (same as M3), which suggests it is build by Morel.

I think Magico will do very well with this speaker. I'm actually amazed they were able to price it so competitively.

**Ritmo** · December 10, 2017, 06:59 PM

A great move by Alon and Magico. Prices have continued to go up. There is a real opportunity for speakers in this $10K price point.

**Tony007** · December 10, 2017, 09:02 PM

With products like this Magico is positioning themselves to become the dominate force in mainstream high performance audio. Very well done!!

**brodricj** · December 11, 2017, 04:16 AM

I guess the new A is going to kill the used market Q3 prices.

**cdj123** · December 11, 2017, 09:59 AM

Mike, do you know if they will be releasing an A5 (larger cabinet and large woofers), and if so, when?

**Mike** · December 11, 2017, 10:00 AM

Originally Posted by cdj123

Mike, do you know if they will be releasing an A5 (larger cabinet and large woofers), and if so, when?

As far as I know, they will not be. A3 will be top of the food chain in “A”.

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**PeterA** · December 11, 2017, 11:56 PM

Originally Posted by LVB

This is super interesting. Looks like a V3 in a Q body (with Be tweeter) at 1/3 the cost.

Yes, a little bit, but the V3 had that lovely curved front baffle.

**PeterA** · December 12, 2017, 12:00 AM

Originally Posted by Mike

As far as I know, they will not be. A3 will be top of the food chain in “A”.

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That is very interesting. A focused on small speakers, S for the whole range, mid-tier quality, and M for the larger, statement models.

**Mike** · December 12, 2017, 11:50 AM

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**walesi** · December 12, 2017, 04:17 PM

Mike, did you get to listen to them suring your latest visit to Magico?

**wgerman** · December 12, 2017, 05:28 PM

I expect there will be optional outriggers for a more stable platform.

And strange that the A3 PR has yet to show up on TAS or Stereophile web pages.

**john1970** · December 12, 2017, 10:00 PM

I am very glad to see that Magico is offering this speaker at a price that will appeal to much larger audiences. It will compete very well against the B&W 803 D3. I do find it odd that the A3 has better low end frequency cutoff (22 Hz) than the S3 MKII (24 Hz) or the M3 (24 Hz). The black brushed aluminum finish looks very elegant. Maybe in the future the brushed finish will become options on other speakers as well.

**Siltech** · December 13, 2017, 01:06 AM

Hi Mike
Are there any other colour options finishes for A3?

**Mike** · December 13, 2017, 07:55 AM

Originally Posted by Siltech

Hi Mike
Are there any other colour options finishes for A3?

Yes. You can have any color you want, so long as it’s black.

**john1970** · December 13, 2017, 07:55 AM

Originally Posted by Siltech

Hi Mike
Are there any other colour options finishes for A3?

According to the press release from Magico the A3 is only available in a brushed black finish:

"SRP US $ 9,800.00/pair - Black ONLY Brushed Aluminum Finish
Ship date: 1st Quarter 2018"

**Elberoth** · December 13, 2017, 10:23 AM

I'm surprised they do not offer them in silver brushed aluminum finish - it is cheaper to make than black anodizing.

**Mike** · December 13, 2017, 11:04 AM

Originally Posted by Elberoth

I'm surprised they do not offer them in silver brushed aluminum finish - it is cheaper to make than black anodizing.

When you start customizing, it gets much more expensive --> fast. Buy supplies in bulk....stick to one color....

I'm not saying it won't happen in the future, but right now it's black. Frankly, that's the most popular by a long shot anyway.

**NWCgrad** · December 16, 2017, 01:05 AM

Magico at the price of Revel and Paradigm is exciting news.

**hifinutt** · December 16, 2017, 10:45 AM

Originally Posted by john1970

According to the press release from Magico the A3 is only available in a brushed black finish:

"SRP US $ 9,800.00/pair - Black ONLY Brushed Aluminum Finish
Ship date: 1st Quarter 2018"

ha , no chance of my wife accepting those then !!!

**Siltech** · December 19, 2017, 12:04 AM

Is is possible, the new A3 sounding better than Wilson Sabrina's?

**mdp632** · December 19, 2017, 08:24 AM

Originally Posted by Siltech

Is is possible, the new A3 sounding better than Wilson Sabrina's?

I think it really comes down to your personal taste and associated gear. These are really two different speakers although they are similar in specs 3 way and Magico is a few thousand less.

**LVB** · December 19, 2017, 02:02 PM

Originally Posted by Siltech

Is is possible, the new A3 sounding better than Wilson Sabrina's?

Rest assured the A3 will, objectively, be a better speaker. I don’t see Magico putting out a basic Scan-Speak kit and getting away with that, Magico fans are quite demanding

The speaker you want to compare it with is the Focal Sopra, that is a worthy contender, albeit more expensive then the A3.

**XV-1** · December 19, 2017, 02:48 PM

Originally Posted by Siltech

Is is possible, the new A3 sounding better than Wilson Sabrina's?

More likely to sound better that their own S series speakers.

**Kuoppis** · December 19, 2017, 05:35 PM

Originally Posted by XV-1

More likely to sound better that their own S series speakers.

Why would that be, don’t really see anything in the specs or design that would support such a view?

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**Siltech** · December 20, 2017, 02:54 PM

I just ordered a pair of Magico A3 speakers. I'm told March 2018. Being Magico, and this price point, they'll probably be GREAT. Siltech

**Mike** · December 20, 2017, 03:10 PM

Originally Posted by Siltech

I just ordered a pair of Magico A3 speakers. I'm told March 2018. Being Magico, and this price point, they'll probably be GREAT. Siltech

Congrats! Great decision.

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Thread: Magico Announces the A3 Loudspeaker