Farewell to OPPO USA

**PMCH** · April 2, 2018, 07:29 PM

Farewell to OPPO.
Will really miss OPPO.

https://www.oppodigital.com/farewell.aspx

**Mike** · April 2, 2018, 07:47 PM

Huh? That can’t be. Must be left over from April fools.

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**Mikado463** · April 2, 2018, 07:49 PM

Originally Posted by Mike

Huh? That can’t be. Must be left over from April fools.

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hope you're right Mike, if not a major bummer IMO ........

**PMCH** · April 2, 2018, 07:54 PM

It is on the Oppo website. Maybe they were hacked.

**Mike** · April 2, 2018, 08:00 PM

It has been 14 years since we established OPPO Digital in the United States, and with the support of our customers, technical partners, and movie/music studios, we produced many award-winning Hi-Fi audio products and universal disc players, spanning three generations from DVD, Blu-ray, to 4K UHD.

As our latest 4K UHD players reach the pinnacle of their performance, it is time to say goodbye. We are proud to have made such well-regarded products and to have served the enthusiast community. Without our customers' suggestions, encouragement, and support, we could not have accomplished these achievements.

Though OPPO Digital will gradually stop manufacturing new products, existing products will continue to be supported, warranties will still be valid, and both in-warranty and out-of-warranty repair services will continue to be available. Firmware will continue to be maintained and updates released from time to time. Customers can rest assured that they will continue to receive the high quality service and support that they have come to expect from OPPO Digital.

We greatly appreciate the opportunity to have developed such exciting products for our customers. It has been an honor.

Best regards,

All of us at OPPO Digital

Frequently Asked Questions:

As announced on April 2nd, 2018, OPPO Digital will gradually stop manufacturing new products. Existing products will continue to be supported, warranties will still be valid, and both in-warranty and out-of-warranty repair services will continue to be available. Firmware will continue to be maintained and updates released from time to time. Customers can rest assured that they will continue to receive the high quality service and support that they have come to expect from OPPO Digital. The following FAQ provides answers to questions that may arise from the announcement.

How do I receive technical support for my OPPO product?

Technical support will continue to be available. Please visit the product support page on the OPPO Digital web site (https://www.oppodigital.com/Support.aspx) for self-guided support, and use the following contact form to submit your customer service request: https://www.oppodigital.com/ContactUs.aspx

How do I set up in-warranty or out-of-warranty repair service for my OPPO product?

Repair service will remain available for OPPO Digital products. Please use the following contact form to submit your repair service request: https://www.oppodigital.com/ContactUs.aspx

Will there still be firmware upgrades for my OPPO products?

Yes, products will continue to receive firmware upgrades from time to time when new features or bug fixes warrant such an upgrade. Newer products such as the UDP-203 and UDP-205 will likely receive more frequent upgrades while mature products such as the BDP-103 and earlier models will only get firmware upgrades if there are critical fixes. If your player is connected to the Internet, you can check for firmware upgrades by going to the Setup Menu / Device Setup / Firmware Upgrade / Via Network. New firmware will also be posted on the support pages of the corresponding products (https://www.oppodigital.com/Support.aspx)

I purchased my OPPO product less than 30 days ago. Am I still able to return it for a refund?

OPPO Digital continues to offer its 30-day Money Back Guarantee for products purchased directly from OPPO Digital within the last 30 days. If you would like to return your product for a refund, please use the following contact form to submit your refund request: https://www.oppodigital.com/ContactUs.aspx

I am still interested in OPPO's products - how can I purchase one?

OPPO Digital's products can still be purchased through the OPPO Digital web site, OPPO Digital's authorized resellers and OPPO Digital's overseas distributors. As we gradually stop manufacturing new products, certain models may go out of stock and no longer be available sooner than other models.

Will OPPO Digital develop and release future generation of products?

From now on, OPPO Digital will focus our main effort on organizing and ensuring long term support for the existing generation of products. As such, we will not have the resources to develop and release new generations of products.

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**Mike** · April 2, 2018, 08:01 PM

The $64 million question: why?

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**GSOphile** · April 2, 2018, 08:08 PM

Victim of the trend away from physical media toward streaming? Supply chain problem? Really sorry to see this. Probably could have sold their 205 for 30 - 50% more.

**Shadowfax** · April 2, 2018, 08:28 PM

That sucks. Great products with even better customer service. I own 2

**Jack** · April 2, 2018, 08:33 PM

Maybe original investors recouping their investment by selling technology and production to another company and keeping service and support. Similar to what Chris Johnson and his partners did with sale of Anthem and Sonic Frontier to Paradigm.

**Everest Audio** · April 2, 2018, 09:01 PM

I believe they shot themselves in the foot by not having any streaming capabilities on their new players. I use my Oppo 103 for YouTube and Netflix more than playing physical media. Plus, if someone was trying out the Melco from my system, the Oppo 103 was a simple temporary stop-gap for TIDAL and other audio streaming via their Media Control app. I know a lot of people that bought Oppo players for high quality video plus all these extra features. Without all the additional features, plenty have stayed away from the new players. So, while physical media has been on the decline, their choices on the new players to omit these features was short-sighted. Perhaps less than stellar sales of the new players could be a reason. I don't know for sure, but that's just a guess on my end.

**Sean** · April 2, 2018, 10:05 PM

Definitely surprising, to me.

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**Jack** · April 2, 2018, 10:18 PM

Though it says they will discontinue the sale and production of consumer products there is no mention of if they are getting out of the OEM transport business.

**KeithR** · April 2, 2018, 10:22 PM

another streaming victim

**UltraFast69** · April 2, 2018, 10:33 PM

It may be a combination factor:

- dealers had little to no markup, so no sense to carry that line if you making close to zero of the player
- streaming videos
- small consumer group competing against Sony, Pioneer and similar and current owners have no immediate need to upgrade

Like Jack indicated previous post, my bet is they still will make transports and maybe other parts

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**Jack** · April 2, 2018, 10:39 PM

If the production facility is already running smoothly and they have contracts for them then the transports for now would seem a low risk venture for them as the end use assembly company would have the warranty to cover.

**rbbert** · April 2, 2018, 11:22 PM

i wonder how long it will be before streaming audio/video quality matches Bluray quality, though. Right now, it's not even close to 2K video discs, much less 4K or 8K.

**Sean** · April 2, 2018, 11:33 PM

Placed an order for a 203 tonight.

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**BlueFox** · April 3, 2018, 12:08 AM

Originally Posted by rbbert

i wonder how long it will be before streaming audio/video quality matches Bluray quality, though. Right now, it's not even close to 2K video discs, much less 4K or 8K.

Bandwidth is the key.

**TommyC** · April 3, 2018, 12:26 AM

Wonder if this will affect MSB Transport production.

**UltraFast69** · April 3, 2018, 01:03 AM

Originally Posted by TommyC

Wonder if this will affect MSB Transport production.

I thought I read MSB uses their transports, is this correct?

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**Jack** · April 3, 2018, 01:19 AM

My understanding also as well as the PS Audio MP.

**Kuoppis** · April 3, 2018, 01:34 AM

Interesting, but not surprising IMHO.

I think in the current market it is difficult to turn a profit with CD/DVD/Blue Ray players, as people are not buying the media anymore.

Rightfully so Hegel calls their last silver disc spinner Mohican.

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**wklie** · April 3, 2018, 01:50 AM

Originally Posted by Mike

The $64 million question: why?

In this Japanese article:
https://av.watch.impress.co.jp/docs/news/1114933.html

It mentions a reduced disc player market due to streaming (especially in the US).

**Jack** · April 3, 2018, 02:13 AM

Peter

Do you think they will continue as just an OEM?

**wklie** · April 3, 2018, 04:41 AM

This is my speculation: by stopping manufacturing of own branded units, the economy of scale required for manufacturing ceases to exist, so that's not good for OEM.

However, Oppo is owned by BBK, which was one of the world largest DVD player manufacturer about two decades ago. If they are still interested in making video disc players, they can transfer the IP to BBK, and manufacture a low-cost version of the UHD players under the BBK brand to compete with the $248 Sony X800 and others.

If the OEM customers have been told beforehand, they might choose to purchase more parts before a new replacement can be incorporated.

Edit: Charles Hansen mentioned his experience with Oppo here:
https://www.audioasylum.com/forums/c...s/8/88722.html

**mdp632** · April 3, 2018, 07:30 AM

Not to be political but, wonder if this has anything to do with upcoming tariffs/trade? Cheaper to close the company than continue?

But, hope they continue to make their OEM transports available... PS Audio, MSB, and I think DCS(Rossini) are using Oppo.

The only ones making their own transports for high end audio are the Japanese brands if I’m not mistaken.

**CPP** · April 3, 2018, 08:31 AM

Originally Posted by UltraFast69

I thought I read MSB uses their transports, is this correct?

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Yes MSB uses OPPO drives. """
We started with the very best in disc-reading technology—the OPPO BDP-103, a state-of-the-art player loaded with intuitive features and a dynamic range of media. By grounding our vision in such robust and versatile tech, we were able to push the benchmark in media transport performance.
The Drive – MSB makes use of the OPPO Blu Ray drive without modification. ""

**Mike** · April 3, 2018, 08:39 AM

I think that’s the case for a lot of high end audio companies with CD players/transports in their lineup. I wonder where they will go now? T+A makes their own transports. Esoteric too. Who else?

**Phishphan** · April 3, 2018, 08:51 AM

203/205 should’ve kept all the streaming features and allowed the ability to install apps/games. Even if it increased the cost a bit, it could’ve been the go-to box for entertainment.

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**mdp632** · April 3, 2018, 08:53 AM

Originally Posted by Mike

I think that’s the case for a lot of high end audio companies with CD players/transports in their lineup. I wonder where they will go now? T+A makes their own transports. Esoteric too. Who else?

Tad (pioneer) and luxman

**UltraFast69** · April 3, 2018, 09:08 AM

Originally Posted by Mike

I think that’s the case for a lot of high end audio companies with CD players/transports in their lineup. I wonder where they will go now? T+A makes their own transports. Esoteric too. Who else?

Here’s a think statement open for correction. Sony/Phillips has a play in this somewhere. Esoteric made transports for DCS and has stopped, and DCS snatched up a large lot to support it Vivaldi line.

With Rossini coming out with a SACD, I think they now have switched to Denon?

Regardless, if there’s demand, there’s options.

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**CPP** · April 3, 2018, 09:27 AM

Originally Posted by Mike

I think that’s the case for a lot of high end audio companies with CD players/transports in their lineup. I wonder where they will go now? T+A makes their own transports. Esoteric too. Who else?

I tell ya , if truth be known, these companies might build a unit out of parts from someone else, but I would bet Matsushita Electric Industrial Co (Panasonic) Teac, Hitachi-LG, Philips, Sony and Samsung makes the actual drive along with the laser hardware.

**Mike** · April 3, 2018, 09:28 AM

Originally Posted by CPP

I tell ya , if truth be known, these companies might build a unit out of parts from someone else, but I would bet Matsushita Electric Industrial Co (Panasonic) Teac, Hitachi-LG, Philips, Sony and Samsung makes the actual drive along with the laser hardware.

TEAC must build for esoteric, no? They’re owned by the same company. Curious...

**CPP** · April 3, 2018, 09:30 AM

Originally Posted by Mike

TEAC must build for esoteric, no? They’re owned by the same company. Curious...

TEAC is their parent company

**wklie** · April 4, 2018, 11:37 AM

I think there are Sony TV users who are waiting for Oppo implementation of the Sony-profile Dolby Vision via HDMI. The good news is that it's being tested:
http://www.hdtvtest.co.uk/news/so-lo...1804034553.htm

**asindc** · April 4, 2018, 11:51 AM

Wow, this is a shocker. I own 2 Oppos and they work flawlessly. It is no surprise to me that high-end companies use their transports, in some cases without modification. Of all the CD and SACD players I've tried over the years, Oppo players were the best at reading hard-to-read discs. Basically, if the Oppo couldn't read it, chances are no player could. This is disappointing news, no doubt.

**NorthStar** · April 6, 2018, 03:15 PM

Oopps, I just posted in the other Oppo farewell thread. Oh well.
° http://www.audioshark.org/showthread...l=1#post235310
___

I love music, all music, turntable music, hirez quality music recordings of the best in Classical, Jazz, Blues, International, the Work.

I love movies, all movies, turntable movies, hi-def ultra quality movie presentations of the best in Science-Fiction, Fantasy, Action, Romance, Foreign, the World.

Some Documentaries, Nature documentaries are sublime in ultra hi-def moving pictures and with ultra hirez moving music scores as accompaniment, 50/50. ...A feast for all the eyes and ears of children, women and men, in high emotional level...into the space of time and infinity.

The universe won't be the same with Oppo slowly disappearing into the abyss of a black hole.
Who's going to take over now; Japan, with Sony and Panasonic?
I'd like to see them follow a similar pattern as Oppo. ...I have a dream.

Farewell Oppo.
_____

Extra:

**Penthouse-D** · April 6, 2018, 05:54 PM

Superb products. Quite frankly, I don't think they charged enough for them....

**NorthStar** · April 6, 2018, 07:06 PM

Originally Posted by Penthouse-D

Superb products. Quite frankly, I don't think they charged enough for them....

I agree, they could charge more for the quality construction and features.
But they are priced for love @ all levels/classes. And that's why the diy people they love to play with them, modify them to be the best, with top quality parts and power supply and best audio path.

The 205 is incredible for only $1,300 ... No wonder the Oppo universal players rank among the best in Stereophile Recommended Components each and every year. ...Class A and A+ for performance/romance/value ratio. Anyone can afford them, love of movies and music @ best for sharing among the entire galaxy...young and old and everyone between.

You play an Oppo player @ home you are a player in the world of audiophiles and videophiles, without borders, without walls, ...you are the elite of the elite in physics, in science and in spirit.
It's hi-tek for the mind and soul. No emotions are restricted, anyone everyone can experience and share. There are no limits, no clashes, no races, ...only universal love.

They are used on the entire planet by the planetarian community, Oppo is a global love affair with movies and music in all formats. There are no other companies like it, none.

All of this makes it harder to see them depart.

**Penthouse-D** · April 7, 2018, 02:01 PM

Priced for love... great statement . As they say, " love don't pay the bills"!

**baddog** · April 11, 2018, 10:38 PM

Perhaps they have moved on to greener pastures?

Perhaps for this reason?

Apple's "biggest challenge in innovation in recent years has been in software, not hardware," according to KGI Securities analyst Ming-Chi Kuo.

"In several cases we have seen Apple lagging in software versus hardware development, which bodes badly for its innovation strategy of software and hardware integration," wrote Kuo, in a research note obtained by MacRumors.

Kuo's sole example is that Apple's first-mover advantage in augmented reality has been "significantly narrowed" by Chinese smartphone maker OPPO.

He believes that OPPO has caught up with Apple's ARKit platform in only six to nine months, largely based on the fact that the augmented reality version of Honour of Kings will be compatible with not only iPhones but also OPPO's lower-priced smartphones when it launches next month, despite high-tech requirements.

"The key is that OPPO is in charge of developing API, integrating hardware and software, and cooperating with SenseTime's algorithm and Tencent's game software development team," said Kuo, referring to the two Chinese companies that developed Honour of Kings, estimated to have over 200 million players, mainly in China.

Kuo adds that, since the debut of ARKit at WWDC 2017, there has been no "heavyweight" augmented reality app for iPhones and iPads.

We think Apple's endeavors in the AR field should have enabled it to offer AR applications popular with the market before the Android camp, including: (1) the announcement of ARKit, an AR development tool, ahead of Google; (2) customization of the SoC (including CPU and GPU); and (3) customization of the rear camera.

However, since the debut of the ARKit nearly a year ago, there has been no heavyweight AR application on iOS. Given that the AR version of Honour of Kings runs not only on the iPhone but also on OPPO's smartphone, Apple's first-mover advantage gap in AR has been significantly narrowed by OPPO.

Thread: Farewell to OPPO USA