Magico S Model Price Increases

I think Magico is quickly going out of their minds with their pricing
 
I think Magico is quickly going out of their minds with their pricing

Not defending high-end prices, but actually Magico S series is still a "bargain" (can't say that about the M).
Lest see, an S5; full aluminum, 2X10”, 1X6” CF graphene, under-hang neodymium motor system, a diamond coated Be tweeter for $42K.
Or; a new Borresen two way form MDF for ~$37K.
Or maybe a Wilson Alexia from phenolic with less driver surface (1X10” and 1X8”), with cheeeeeeeeap paper cone and motors drivers for $60K.
Or maybe a YG , Sonia from Aluminum, with similar driver complement for over $100K.
 
Magico is based in the Bay Area of California, which is one of the highest cost of living areas in the U.S. They assemble and test their speakers there, so between basic inflation, and their location, I can understand the price increase. I guess they could reduce costs by doing assembly and testing in Vietnam, but I prefer supporting local jobs. Even if it does cost a little more.
 
Do any M3 owners here use S-sub?

I'm contemplating whether to buy an S-sub now before the price rise (today is the last day for placing dealer order at current price), or wait it out for Magico to do an A-sub and buy a pair of them instead. I'm using a dialed down SVS-SB13Ultra with my M3. Playing Rob Thomas - Something To Be last night and Track 1 - This Is How A Heart Breaks intro bass line was viscerally devastating, in a seriously good way. Which reminds me, I'd better check the 115 foot pound torque on the tie rods as they will be well and truly loosened up after that.
 
It has come to me that Magico cabinets/extrusions are imported from overseas... so pricing has increased for them
 
It has come to me that Magico cabinets/extrusions are imported from overseas... so pricing has increased for them

Magico builds their own cabinets in Hayward, CA from raw aluminum. I’ve seen it with my own eyes.

There are also many videos out there showing the California factory in action.


Sent from my iPhone using Tapatalk
 
I am not referring to machining... but these raw extruded cabinets are not in-house... again, from what I have been told from another Dealer
 

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I am not referring to machining... but these raw extruded cabinets are not in-house... again, from what I have been told from another Dealer

Correct. Magico does not have the mammoth press necessary to make the extruded cabinets. They are sourced externally but I do not know if the source is domestic or foreign. When I toured the factory I was told the size of the press needed but I don't remember the size.
 
Like Dizzie, I was also provided information on this when I visited their factory/headquarters. I remember that Magico's extruded aluminum cabinets are sourced from a U.S. factory which has the mammoth press.
 
Ordered the day before the price rise. Arrived today. I was blindsided by the enormity of this thing, it's huge! Unfortunately it stays in its crate until I can source a C19 power cable.

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What is it? My S5s came in two boxes like that. They are still in my garage, but each day I get closer to trashing the boxes.
 
Not defending high-end prices, but actually Magico S series is still a "bargain" (can't say that about the M).
Lest see, an S5; full aluminum, 2X10”, 1X6” CF graphene, under-hang neodymium motor system, a diamond coated Be tweeter for $42K.
Or; a new Borresen two way form MDF for ~$37K.
Or maybe a Wilson Alexia from phenolic with less driver surface (1X10” and 1X8”), with cheeeeeeeeap paper cone and motors drivers for $60K.
Or maybe a YG , Sonia from Aluminum, with similar driver complement for over $100K.

YG acoustics, Wilson make particular model in specific price range vs. Magico creates entire seperate line. Their M line consider superior than S series. Have you or anyone had chance to compare YG's sonja 2.2 and 2.3 with Magico S and M series? 2.2's price is $76,800 and 2.3's $112,800. Magico M3 retail for $75,000 and M6 goes for $172,000. Can Magico S series truly be comparable in terms of built, sound quality?
 
Effective April 8, 2019. If you're on the fence, order now and let me know!

Speaker M-Cast M Coat

S1 mk2 - $18,000 $22,325

S3 mk2 - $30,400 $35,200

S5 mk2 - $41,800 $47,025

S7 - $63,800 $70,400

SCC $18,480 $21,368

SSub $16,500 $19,360

Interesting S7 pirce getting close to M3 price.
 
True, but it's not a fair comparison using an expensive premium paint finish on one speaker to narrow the price gap with another speaker when performance is what you're relating price too.
 
True, but it's not a fair comparison using an expensive premium paint finish on one speaker to narrow the price gap with another speaker when performance is what you're relating price too.

My comment pointed towards who looking to buy S7 with premium finish. For them price gap is so narrow. Magico increased S series prices for best reasons known to them but with price increase they didn't upgrade S7 model. So if people want to purchase S7 with premium finish they have no choice but to pay increased asking price. That's when M3 comes into picture.
 
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