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Thread: MAGICO M9’s

  1. #101

    Re: MAGICO M9’s

    Jeff Fritz of SoundStage listened to the M9s, his report at:

    SoundStage! Global | SoundStageGlobal.com - Magico M9 Loudspeakers: No Compromises Allowed
    —Bob V.

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  2. #102
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  3. #103
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    Re: MAGICO M9’s

    I'm sure what I'm going to say won't be received well by some......But, seeing a speaker priced this high makes me a little sick. There is absolutely no technology or parts that would make this thing worth the money.

    Now if you have the kind of cash that this purchase takes and you want to impress people, I'm sure you could come up with something better to spend it on than these things.

    I know I'm guilty of paying more than something's worth also.........but damn!
    Last edited by MDP; July 25, 2021 at 01:53 PM.
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  4. #104
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    Re: MAGICO M9’s

    Quote Originally Posted by MDP View Post
    I'm sure what I'm going to say won't be received well by some......But, seeing a speaker priced this high makes me a little sick. There is absolutely no technology or parts that would make this thing worth the money.

    Now if you have the kind of cash that this purchase takes and you want to impress people, I'm sure you could come up with something better to spend it on than these things.

    I know I'm guilty of paying more than something's worth also.........but damn!
    How do you know? the initial production run is sold out, I'm aware of two soon to be M9s owners and they were thrilled they made the list. They are hardly the type that need to impress anyone. So whatever your arbitrary threshold is for value you have been proven wrong.
    "Listening to Analogue music is an act of rebellion in a digital gulag" - Simon Yorke

  5. #105

    Re: MAGICO M9’s

    Well, you have to always consider the costs of R&D, prototypes, failures, starting again, more R&D, customized everything which runs up costs because things are not mass produced but instead done on smaller scale, and mostly by hand (labor costs, employment taxes). Then there is marketing and distribution, along with final sales margins. And in the case of Magico, the $300k Kleppil measuring machine.

    Do you think, for example, a new RAM pickup truck could be made, from scratch, for the money that is asked for it? The high costs of R&D are spread over mass production. That won’t happen with small production manufacturing.

    Luxury items demand luxury prices, for a reason. Thanks God there are people who buy these things for the sake of all involved (i.e. they get have jobs, pay their mortgage, put a new roof on the house, pay for the kids braces — have a happy prosperous life).

    Plus, trickle down is a real benefit, take the A5 for example with the new midrange driver.

    Would you prefer a world of “average” everything, or do you enjoy that people follow their passions to create the very best of what they do? I admire those folks myself.

    I’ve been to hear the M9s, and was far more impressed than hearing the Wilson WAMMs.

    All that said, I do get what you’re saying. Crazy expensive speakers. But, better than anything I’ve heard (though my sample set is not huge.)
    —Bob V.

    West Coast Remote Listening Room (Portland, OR) for Rhapsody Audio (NYC) providing private auditions of: Pilium Alexander Pre & Achilles stereo amp, Alsyvox Boticcelli X, Diesis Roma, & Bayz Courante 2.0 speakers
    My system: Etsuro Gold cartridge , AMG v12 turntable with ‘12JT turbo’ tonearm, bespoke LFD phono cable, CS Port C3EQ, dCS Rossini, Transparent Ref MM2 & Gen5 signal cables, Shunyata SigmaNR v2, Sigma XC v2, AlphaNR v2, Venom v12 NR power cables. Shunyata Hydra Triton v3. HRS. Acoustic environment optimized by Dr. Bonnie Schnitta of SoundSense.

  6. #106
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    Re: MAGICO M9’s

    Quote Originally Posted by MDP View Post
    I'm sure what I'm going to say won't be received well by some......But, seeing a speaker priced this high makes me a little sick. There is absolutely no technology or parts that would make this thing worth the money.

    Now if you have the kind of cash that this purchase takes and you want to impress people, I'm sure you could come up with something better to spend it on than these things.

    I know I'm guilty of paying more than something's worth also.........but damn!
    Couldn’t agree with you more Mark. I myself own a six figure system and so I cannot be exempted from spending a lot of money in stereo gear. But, when it comes to ultra pricey gear, like the Magico M9 or Wilson Wamm or…, glad there’s a market but I’m not biting.

    This argument has been discussed in other threads before. There is just no way to justify the asking price for a cabinet with 6, 7, X number of drivers at these ridiculous high 6 figures. Now, if they can sell them, good for them.
    _______________

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  7. #107

    Re: MAGICO M9’s

    One would think that when doing the R&D into the speaker, the manufacturer determined the best speaker cable for this speaker and is including it with the price.

  8. #108
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    Re: MAGICO M9’s

    So a 600k speaker gives the shop a 300k payday, lol It really is hard to wrap my head around. I appreciate how much bs people in sales have to eat, then again maybe I don’t. I’m happy there’s rich folk that can buy all the cool stuff they get sick of in a year and sell to me for peanuts, but how much R&D actually goes into these products that’s new tech? Sound reproduction is old science and a true breakthrough in high quality stereo would be to make it more affordable not less.

    Not a knock on magico specifically.
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  9. #109
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    Re: MAGICO M9’s

    While not trying to justify asking prices ,


    It takes a solid year to develop a complex system like this past phase 1 and another year getting past pre production bugs for delivery , sales numbers are small so noway to offset development cost as you will never reach critical mass numbers to Justify so consider all these SOTA type endeavors as one off’s , prices will never equate or use normal marketing metrics ...


    Regards ...
    * An Audiophile is only as old as his tweeters ..!!

  10. #110

    Re: MAGICO M9’s

    Bovin,

    There are exotics care that are made of smaller batch than M9 that doesn't cost as much 9even M6 cost more than most luxuery cars).
    With all the respect to Magico or any other speaker manufacture (I'm an own of S3MK2) no speaker has the development and production cost of a Mercedes class S or Porsche Panamera (M9 costing as much as several of those cars).
    The same goes for lots of luxury goods that are sold today.

  11. #111
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    Re: MAGICO M9’s

    You have to compare audio cost and development to a new top model Rolex watch cost and development , not exotic cars ..!


    Regards


    * An Audiophile is only as old as his tweeters ..!!

  12. #112
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    Re: MAGICO M9’s

    Quote Originally Posted by a.wayne View Post
    You have to compare audio cost and development to a new top model Rolex watch cost and development , not exotic cars ..!


    Regards


    Not in this case, I'd say more like a Lange or a Patek.........
    Cheers ! …. Dave

  13. #113

    Re: MAGICO M9’s

    Quote Originally Posted by a.wayne View Post
    You have to compare audio cost and development to a new top model Rolex watch cost and development , not exotic cars ..!


    Regards


    Why?
    "We all know real when we hear it"

  14. #114

    Re: MAGICO M9’s

    Lets not forget a principle of the market that applies here, “charge what the market will bear.” If Magico can sell all they can make at $750k, then some folks out there feel they are worth the $$. Well outside my price range, but lots of things are. Cost, benefit, value are something we all measure our own ways. I’m fine with that.

    The M9s are, quite simply, spectacular! I’m not in the market for such a high price speaker, so I spend no mental cycles on cost benefit analysis. Let the uber-wealthy decide what works for them.

    Maybe some lucky audiophile will pick up a pair at an estate sale where the surviving spouse sells them for what she was told they cost!
    —Bob V.

    West Coast Remote Listening Room (Portland, OR) for Rhapsody Audio (NYC) providing private auditions of: Pilium Alexander Pre & Achilles stereo amp, Alsyvox Boticcelli X, Diesis Roma, & Bayz Courante 2.0 speakers
    My system: Etsuro Gold cartridge , AMG v12 turntable with ‘12JT turbo’ tonearm, bespoke LFD phono cable, CS Port C3EQ, dCS Rossini, Transparent Ref MM2 & Gen5 signal cables, Shunyata SigmaNR v2, Sigma XC v2, AlphaNR v2, Venom v12 NR power cables. Shunyata Hydra Triton v3. HRS. Acoustic environment optimized by Dr. Bonnie Schnitta of SoundSense.

  15. #115

    Re: MAGICO M9’s

    Quote Originally Posted by a.wayne View Post
    You have to compare audio cost and development to a new top model Rolex watch cost and development , not exotic cars ..!


    Regards


    Better compare would be to a Richard Mille watch (at least in technical and material complexity)

  16. #116
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    Re: MAGICO M9’s

    Quote Originally Posted by steve59 View Post
    So a 600k speaker gives the shop a 300k payday, lol It really is hard to wrap my head around. I appreciate how much bs people in sales have to eat, then again maybe I don’t. I’m happy there’s rich folk that can buy all the cool stuff they get sick of in a year and sell to me for peanuts, but how much R&D actually goes into these products that’s new tech? Sound reproduction is old science and a true breakthrough in high quality stereo would be to make it more affordable not less.

    Not a knock on magico specifically.
    From various industry reports that I have received, Magico does not even give their dealers the historical industry minimum 40% margin, & no products are at 50%...
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  17. #117

    Re: MAGICO M9’s

    I’ll just say this… if you have an opportunity to hear the M9s, do it. At the showroom even better.

    I’d love to go back and spend a relaxed evening listening to my own references. Maybe I can tempt Alon with a stunning bottle of wine. I’d pay to make the trip again. My exposure was too brief, and I’m not a reviewer like Jeff Fritz above. But an opportunity to really spend some time, to relax and enjoy beyond the initial OMG, that would be a treat. Yep, they’re damn expensive but they set the bar for current state-of-the-art. Their funky looks are the first thing that becomes back of mind once the music starts to play. Then you have to get your chin off the floor, and grab a towel to wipe the drool off your cheeks.

    I’m not sure Alon will approve my relating the following… he told of a very high valued fellow who was flying (via his private jet) anywhere and everywhere to hear the very best examples of speakers. When he stopped to hear the M9s he told his consigliere to stop setting up auditions and arranged on the spot to buy a pair of M9s. (Names withheld to protect the guilty.)

    So for those who diss the high prices, the real question is… if you could, would you?
    —Bob V.

    West Coast Remote Listening Room (Portland, OR) for Rhapsody Audio (NYC) providing private auditions of: Pilium Alexander Pre & Achilles stereo amp, Alsyvox Boticcelli X, Diesis Roma, & Bayz Courante 2.0 speakers
    My system: Etsuro Gold cartridge , AMG v12 turntable with ‘12JT turbo’ tonearm, bespoke LFD phono cable, CS Port C3EQ, dCS Rossini, Transparent Ref MM2 & Gen5 signal cables, Shunyata SigmaNR v2, Sigma XC v2, AlphaNR v2, Venom v12 NR power cables. Shunyata Hydra Triton v3. HRS. Acoustic environment optimized by Dr. Bonnie Schnitta of SoundSense.

  18. #118

    Re: MAGICO M9’s

    Quote Originally Posted by Bobvin View Post
    I’ll just say this… if you have an opportunity to hear the M9s, do it. At the showroom even better.

    I’d love to go back and spend a relaxed evening listening to my own references. Maybe I can tempt Alon with a stunning bottle of wine. I’d pay to make the trip again. My exposure was too brief, and I’m not a reviewer like Jeff Fritz above. But an opportunity to really spend some time, to relax and enjoy beyond the initial OMG, that would be a treat. Yep, they’re damn expensive but they set the bar for current state-of-the-art. Their funky looks are the first thing that becomes back of mind once the music starts to play. Then you have to get your chin off the floor, and grab a towel to wipe the drool off your cheeks.

    I’m not sure Alon will approve my relating the following… he told of a very high valued fellow who was flying (via his private jet) anywhere and everywhere to hear the very best examples of speakers. When he stopped to hear the M9s he told his consigliere to stop setting up auditions and arranged on the spot to buy a pair of M9s. (Names withheld to protect the guilty.)

    So for those who diss the high prices, the real question is… if you could, would you?
    Simple answer - no.
    my old man can spare this amount of money but wouldn't consider spending 1/100 on audio. myself, i think my red line would be somewhere between $55,000 to $65,000 on speakers, and this already feel ridiculous sum for me to spend on audio.

  19. #119
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    Re: MAGICO M9’s

    Quote Originally Posted by Bobvin View Post
    Alright, I'm not trying to be a tease, just have a crazy day today. I will, however, say the M9s driven by the Pilium electronics ought to be considered a redefinition of what is possible in reproducing recorded music. From the first few notes it was apparent this was an exceptionally special system. Compared to what I heard of the WAMMs it was much more musical.


    I will say, however, the room I heard the WAMMs in was nothing like hearing Alon's listening room. And the WAMM were powered by Dagostino which I've heard many, many times. The Dag gear and I have never really "got" each other. Like dating that hot chick where you really wanted it to click, but you just never quite had good energy together. That is NOT going to be a problem with the Pilium gear. We get each other just fine. I am very, very, very excited and looking forward to turning people on to the Pilium electronics. I am confident once people hear it they will agree—there is something special going on for SS electronics, there is some sense of liquidity and flow that gets you closer to the music, immediately.


    Did I mention the M9s are simply F'n AMAZING. Oh what a joy it would be to be able to afford such a speaker. Everything changes after hearing those.


    Both my travelling buddy and I noticed, upon entering Alon's room, there was a real similar feel to my own room. Alon's room probably a bit more lively than my own, it is also quite a bit larger, but feel of the room very similar. Bonnie Schnitta, of SoundSense who designed my room puts a premium on not only great sound but wants to create a room that "feels" good. It was a nice bit of confirmation picking up the same gestalt in Alon's space.


    More to come...
    Bob,

    I am confused by your description of the room as being "lively". Was this the demo room at Magico? When Alon demonstrated speakers for me he commented on how the room was designed to not have reflections so he could evaluate the speaker performance directly. I do not remember what speaker model I heard but it was made with carbon fiber. I think it was the first offering.

    What I remember about the experience was how strange it was to have no reflections. It was unnerving. Distinguishing between direct sounds and reflections is part of our evolution and survival.

    Perhaps the listening room can be reconfigured by moving panels in and out.

  20. #120
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    Re: MAGICO M9’s

    Quote Originally Posted by Dizzie View Post
    Bob,

    I am confused by your description of the room as being "lively". Was this the demo room at Magico? When Alon demonstrated speakers for me he commented on how the room was designed to not have reflections so he could evaluate the speaker performance directly. I do not remember what speaker model I heard but it was made with carbon fiber. I think it was the first offering.

    What I remember about the experience was how strange it was to have no reflections. It was unnerving. Distinguishing between direct sounds and reflections is part of our evolution and survival.

    Perhaps the listening room can be reconfigured by moving panels in and out.
    I have been to the Magico listening room twice, sounded quite natural, but very quiet. The room is design to have minimum room gain, not minimum or no reflections. A room designed to completely absorb reflections would be an anechoic chamber, not a place you can actually do any listening in.

  21. #121
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    Re: MAGICO M9’s

    Quote Originally Posted by exupgh12 View Post
    Simple answer - no.
    my old man can spare this amount of money but wouldn't consider spending 1/100 on audio. myself, i think my red line would be somewhere between $55,000 to $65,000 on speakers, and this already feel ridiculous sum for me to spend on audio.
    I dont get why others seem to have a problem how people spend their own cash, the price is irrelevant, the M9 is a statement product , does it make the statement or it doesn't, thats the only criteria necessary in my books ..



    Regards ...
    * An Audiophile is only as old as his tweeters ..!!

  22. #122
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    Re: MAGICO M9’s

    i see the m9 more or less as a m6 with integrated subs.
    it might take the sealed concept to perfect levels. would love to hear them.

  23. #123
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    Re: MAGICO M9’s

    Quote Originally Posted by u-sound View Post
    i see the m9 more or less as a m6 with integrated subs.
    it might take the sealed concept to perfect levels. would love to hear them.
    Now this opens the discussion about the M9 much more than Magico pricing , the real strength here over their other models is the effortless way it goes about reproducing music, this mostly due to the tremendous Power offered by multiple amplification and the ease of low thd from large bass drivers ..

    It still offers the same limitation of a single 6” mid and 1.1” tweeter as the other models ..


    Regards
    * An Audiophile is only as old as his tweeters ..!!

  24. #124

    Re: MAGICO M9’s

    Quote Originally Posted by a.wayne View Post

    It still offers the same limitation of a single 6” mid and 1.1” tweeter as the other models ..

    Regards
    Exactly what I thought when I first saw them. All those big drivers and a wee-little tweeter and single 6" midrange. Then the music started playing... just a big seamless wall of music. If there are limitations (of course there probably are) they were not evident to me when listening. Tinkling bells on one track, seemingly coming from a balcony over the orchestra pit, they hovered three feet over the tops of the speakers. The tweeter probably 5 or 6 feet below the sound. Amazing.
    —Bob V.

    West Coast Remote Listening Room (Portland, OR) for Rhapsody Audio (NYC) providing private auditions of: Pilium Alexander Pre & Achilles stereo amp, Alsyvox Boticcelli X, Diesis Roma, & Bayz Courante 2.0 speakers
    My system: Etsuro Gold cartridge , AMG v12 turntable with ‘12JT turbo’ tonearm, bespoke LFD phono cable, CS Port C3EQ, dCS Rossini, Transparent Ref MM2 & Gen5 signal cables, Shunyata SigmaNR v2, Sigma XC v2, AlphaNR v2, Venom v12 NR power cables. Shunyata Hydra Triton v3. HRS. Acoustic environment optimized by Dr. Bonnie Schnitta of SoundSense.

  25. #125
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    Re: MAGICO M9’s

    not really sure wich driver goes how low and high but it looks the 6"mid is supported by large low mid drivers.

  26. #126

    Re: MAGICO M9’s

    I'm glad products like the M9 exist

    The trickle-down technology form these "flagship" speakers will be make their debut in more "accessible" products.

    I'm guessing that the new S Mark 3 or Gen 3 line , will be a showcase of many technologies that made their debut in the M9.

  27. #127
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    Re: MAGICO M9’s

    I'm in the camp of, "Why do people who spend money to acquire one level of luxury goods criticize those who market and those who buy a different level of luxury goods?"

    People who are happy with using their phone to tell time wonder why anyone needs a Casio G-Shock. Casio G-Shock wearers wonder why anyone needs a Tudor. Tudor wearers wonder why anyone needs a Breitling. Breitling wearers wonder why anyone needs a Rolex. "Etcetera, etcetera, etcetera."
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    Speakers: Magico A3

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