Measurements could provide us some very rough picture about the sound of some speakers, if we have some experience with different speakers and the relations between their measurements and our own listening experience.
Having the described experience, I don't ever judge the quality of speakers by its measurements, but I do have some expectations about how they could sound - their basic sound signature / character.
Speaking about reviews - how shall I put it...
How many reviews have you read lately that are:
1. not saying that the product is very good or great or excellent?
2. not saying that the product which costs more than 10k is fantastic?
3. not saying that it's worth (far!) more than its price tag?
Most magazines even if they were not in the beginning - became pure marketing. 80% of pages are commercials and the rest are some reviews which again sound like a pure commercial. Just take a look at 132 pages of July edition of Stereophile, which is among better magazines
Some Hi-Fi companies invest A LOT into marketing and commercials. No need to name them.
That's why I trust only to my own ears and if I cannot, like now - I like to hear opinions of my friends that I trust or at least hear/read opinions on forums, mostly comparative (with other products) - just to get some rough picture.