Coming soon from Magico

**Mike** · November 30, 2022, 11:18 AM

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**pdub** · November 30, 2022, 12:31 PM

Finally! A true high end Alexa device!

**Sean** · November 30, 2022, 01:43 PM

Any bits of info you can share, Mike?

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**Mike** · November 30, 2022, 01:47 PM

Originally Posted by Sean

Any bits of info you can share, Mike?

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Don’t know any details. If I was guessing? S3 replacement?????

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**Sean** · November 30, 2022, 01:55 PM

Exciting stuff!

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**mdp632** · November 30, 2022, 02:34 PM

S Mark 3 line with the S7 skipping the v2 going right to ver 3:-)

New mid-range from M9 and A5 are probably certain as well as massive price increase for sure.

Looking forward to this announcement.

**mxk116** · November 30, 2022, 04:17 PM

Hard to say but based on the photo my first thought was a Magico/SONOS collaboration. LOL

More trickle down from the M9 R&D? Maybe the new design A5 midrange driver massaged to pair with the diamond/beryllium tweeter in a 3-way design? Can't stand still in Magico's part in the audio ecosystem.

**Alpinist** · November 30, 2022, 04:41 PM

Definitely S Series but which one? An update of an existing model or an entirely new one? The best part is that it should have those new Carbon Graphene - Aluminum Honeycomb sandwich drivers that are in the M9 and A5. Every new model they add those cones to is a huge win.

Ken

**u-sound** · November 30, 2022, 05:51 PM

well, unfortunately graphene doesnt improve properties to date, it is for the future.

the new magico looks great, nice modern curves.

**brodricj** · November 30, 2022, 07:07 PM

Originally Posted by mdp632

S Mark 3 line with the S7 skipping the v2 going right to ver 3:-)
.

I thought Alon said S7 Mk1 was the end of the road for S7?

To me it looks like Magico will be giving us a color option for M-series.

**brodricj** · November 30, 2022, 09:48 PM

I'm assured it's not M-colors

**MichaelsMinute** · November 30, 2022, 10:29 PM

I think Magico is launching a new room air purifier.

**tino27** · December 1, 2022, 12:35 AM

From the governator himself ...

"I know what this is..."

"This is an espresso machine."

"No, no wait. It's a snow cone maker."

"Is it a water heater?"

**kzhtoo** · December 1, 2022, 01:09 AM

I can’t help but wonder if this will be an entirely brand new series that replaces the S series. Just like M and Q.

**XV-1** · December 1, 2022, 04:58 AM

Originally Posted by MichaelsMinute

I think Magico is launching a new room air purifier.

Could be, but I think it's the new Magico remote controlled rubbish bin, in multiple colours.

**brodricj** · December 1, 2022, 06:16 AM

It's most likely a new model speaker. Maybe an S-series replacement with enclosures made from carbon fiber. The side view of the front plate looks like traditional aluminium billet CNC machining similar to M and Q. But I don't see how they would make the tie rods work with that triangular enclosure shape. Whatever it is I hope it's not the new M3Mk2.

**kzhtoo** · December 1, 2022, 12:16 PM

Originally Posted by brodricj

Whatever it is I hope it's not the new M3Mk2.

Now that you’ve said it, most likely M3 mk2 with color options.

**MichaelsMinute** · December 1, 2022, 12:22 PM

I'll be curios to see what it is. I bet whatever it is will sound fantastic.

**Henry303** · December 1, 2022, 01:12 PM

Originally Posted by XV-1

Could be, but I think it's the new Magico remote controlled rubbish bin, in multiple colours.

That segment is already taken by Wilson

**Henry303** · December 1, 2022, 01:18 PM

Originally Posted by brodricj

... Whatever it is I hope it's not the new M3Mk2.

Sure looks like it could be. But I am hoping for something more "affordable", as my hope to upgrade from an A5 is fading

**Gene** · December 1, 2022, 03:31 PM

Seems Magico enthusiasts see any announcement from them like a mighty pronouncement from Zeus on Olympus!..
I'm guilty too..my attention is that much more acute while we see whats been brewed up in the mind of our master.

**imprezap2** · December 1, 2022, 03:48 PM

M series have a carbon side wall, could not imagine anyone painting that blue (fully Blue carbon yes offcourse), must be S series.

Looks like S5, S3 was a one peace cabinet before (except top/bottom)

**brodricj** · December 1, 2022, 05:42 PM

Originally Posted by imprezap2

M series have a carbon side wall...

M3 had the carbon side wall. M2 is different, it has the one piece carbon enclosure minus a lot of the internal metalwork, right? I think the distributors know what it is, they just aren't giving away any clues. Painting the carbon would result in a lower rejection rate, and maybe less labor intensive? Having a color choice would be appealing to some. It would make sense to do M3Mk2 with color option. M3 being the oldest M thus first due to be refreshed.

**mxk116** · December 1, 2022, 11:25 PM

Originally Posted by Mike

Don’t know any details. If I was guessing? S3 replacement?????

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I have been told it’s a new S3.

**brodricj** · December 1, 2022, 11:42 PM

I've been told it's not something I'd likely be interested in. So thankfully it's not M3Mk2. S3 was my Magico starting point. S3 in carbon with M9 trickle down driver technology would be a killer product.

**XV-1** · December 2, 2022, 04:15 AM

Originally Posted by Henry303

That segment is already taken by Wilson

not so sure about that. S series have always looked like those oval rubbish bins to me. Q & M series look good.

**XV-1** · December 2, 2022, 04:16 AM

Originally Posted by brodricj

It's most likely a new model speaker. Maybe an S-series replacement with enclosures made from carbon fiber. The side view of the front plate looks like traditional aluminium billet CNC machining similar to M and Q. But I don't see how they would make the tie rods work with that triangular enclosure shape. Whatever it is I hope it's not the new M3Mk2.

You have a week to get rid of your mk1's

**brodricj** · December 2, 2022, 05:22 AM

It's OK. No need to worry. 12.12.2022 is not M3Mk2.

**mdp632** · December 2, 2022, 08:24 AM

Can't imagine just one speaker S3 mark 3 and let the rest of the S line doesn't get announced at the same.

Further, perhaps there will be enough "changes" to this line that the S line will be re-branded to another letter ala Q to M series.

In that pic, the spine of the darker could be some use of carbon fiber. So, maybe enough changes to warrant the rebranding of the current S line.

That way, it starts every former S speaker including the S7 on a same level. Avoiding the Mk3 version in the name.

**Henry303** · December 2, 2022, 02:20 PM

A new series?

**kzhtoo** · December 2, 2022, 02:58 PM

Originally Posted by mdp632

That way, it starts every former S speaker including the S7 on a same level. Avoiding the Mk3 version in the name.

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**Dizzie** · December 2, 2022, 03:10 PM

There are 26 letters in the alphabet.

**brodricj** · December 4, 2022, 01:53 AM

Maybe it's the new C3.....

S-series started with 3. M-series started with a 3. Maybe C-series will also start with a 3. In a carbon fiber enclosure with machined aluminium front plate, and honeycomb driver cones trickled down from M9. Sit it on 3 x C-pods.

**Elberoth** · December 5, 2022, 05:16 PM

The new S3.

That will probably kill the current S1/S5/S7 sales, but they are too busy building the A5s anyway, so probably don't care. I bet they will be launched in Munich and the S1/S5 will follow a year later.

**Mike** · December 7, 2022, 05:33 PM

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**crwilli** · December 7, 2022, 08:20 PM

Those ads bore me. I get they are trying to develop excitement and interest but it’s audio equipment for goodness sake. It’s not a cure for cancer.

**u-sound** · December 7, 2022, 08:42 PM

well, they do develop excitement

**GSOphile** · December 7, 2022, 09:34 PM

Originally Posted by u-sound

well, they do develop excitement

I agree - good marketing. I think following in the footsteps of Wilson using this tactic.

**Dizzie** · December 7, 2022, 09:40 PM

Originally Posted by GSOphile

I agree - good marketing. I think following in the footsteps of Wilson using this tactic.

Are you sure Apple didn't perfect that marketing approach? Apple's famous 1984 commercial. Followed by decades of speculation on what would be announced at Apple events.

1984 Apple's Macintosh Commercial (HD) - YouTube

**GSOphile** · December 8, 2022, 09:30 AM

Originally Posted by Dizzie

Are you sure Apple didn't perfect that marketing approach? Apple's famous 1984 commercial. Followed by decades of speculation on what would be announced at Apple events.

1984 Apple's Macintosh Commercial (HD) - YouTube

Wilson was the first I was aware of in the high end speaker market. (I didn't mean to imply that they invented the strategy.)

**Dizzie** · December 8, 2022, 11:26 AM

Originally Posted by GSOphile

Wilson was the first I was aware of in the high end speaker market. (I didn't mean to imply that they invented the strategy.)

I apologize. did not mean to criticize. I meant to be funny. I should have used a

I always thought the Apple commercial was clever and outside the box for its time.

**brodricj** · December 11, 2022, 05:33 PM

It's the 12th...so what is it? Mike you can tell us now!

**Elberoth** · December 11, 2022, 05:37 PM

Not yet in the US

**Mike** · December 11, 2022, 05:37 PM

Originally Posted by brodricj

It's the 12th...so what is it? Mike you can tell us now!

It’s the 11th here! I honestly have no clue. People are getting me thinking with different ideas - maybe M1? S8 in lieu of S7 mk2?

I’m sticking with my original guess above.

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**kzhtoo** · December 11, 2022, 05:47 PM

New line (to replace S) or first model in the new line. It’s Magico way.

**gordon** · December 11, 2022, 07:49 PM

S3 mk3

**Dizzie** · December 11, 2022, 07:55 PM

Originally Posted by gordon

S3 mk3

Is that a guess or a fact?

**Mike** · December 11, 2022, 08:09 PM

If this new speaker isn’t an M1, I wonder if a M1 will happen? Could be incredible.

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**the professor** · December 11, 2022, 08:19 PM

If it's an M1 - put me down for a pair.

**gordon** · December 11, 2022, 08:45 PM

There's a youtube video with Peter McCabe who says the new speaker is a replacement for the S3 mk2.

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