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  1. #1
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    Perspective on show/demo music

    This weekend a friend was over and after cruising around in his new Challenger we went down to listen to my system, I was showing him how I was streaming from Tidal, so let him pick some songs. He listens to more mainstream Top 40 type stuff than me, he was picking Charlie Puth, Panic At The Disco etc.

    At one point my 13 year old walks in, "is that John Legend?" and sits down. My grandson was soon to follow, as he is the same age. Then the Charlie Puth and I notice my 8 year old lurking in the background practicing her dance moves.

    This reminded me of an article I read in HTR, Jerry is always lamenting the demise of "high end/audiophilia", where he is suggesting what could make audio shows better. One of the suggestions was to play morepopular music, the type younger folks want to hear. I don't usually like to give Jerry credit for much, LOL, however, after this weekend's experience, I think, he may have a point.

    And, not all of the music my friend suggested sounded all that bad. In fact, some of it like the Charlie Puth had a solid bass that might be a decent demo.

    Another thing, if you are showing a system, people will more recognize a difference when hearing something they are familiar with.

    I think most rooms try to keep a variety at least on hand. But, the MBL room isn't just wildly popular due to their incredible gear, those guys know how to rock.

    I plan to take my grandson, mentioned above, to Axpona this upcoming 2019 , I guarantee a system with Rebecca Pigeon isn't going to get his attention like same system playing Imagine Dragons.

    Keeping in balance, I know manufacturers don't want to send Baby Boomers running hholding their ears, however, will the later generations return when all they hear old fart music?
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  2. #2
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    Re: Perspective on show/demo music

    """, if you are showing a system, people will more recognize a difference when hearing something they are familiar with."


    So Very True
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  3. #3
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    Re: Perspective on show/demo music

    Quote Originally Posted by CPP View Post
    """, if you are showing a system, people will more recognize a difference when hearing something they are familiar with."


    So Very True
    +1


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  4. #4

    Re: Perspective on show/demo music

    You can still have the music that folks are familiar with but give the younger audience the opportunity to listen to their music also and not discourage them. My 14 year old daughter came with me to CAF couple of weeks back and that was her biggest complaint. One of the major sponsor was Qobuz but only handful of the rooms had streaming either Qobuz/Tidal. She also had concerns about the cost in majority of the room. How are you going to attract younger audience when the entry point is >10+ K, with college loans still to be paid off.

    She enjoyed the show and plans to attend but she is hoping that she will have more opportunities to listen to some of her music. We will have to find out well in advance if the rooms are going to setup streaming before attending future shows.

  5. #5
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    Re: Perspective on show/demo music

    I agree, As I mentioned in another post I had someone request a Johnny Cash track and another something by Queen. I picked something from Roon and they were happy.
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  6. #6
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    Re: Perspective on show/demo music

    I was at a Rockport dealer a week ago and he was shazaming quite a few tracks off my non-audiophile approved test cd

    As many on this forum know, I bring cool music to shows honestly to broaden horizons. No Burmester disc here haha
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  7. #7

    Re: Perspective on show/demo music

    Sorry if I do not totally agree with you.
    If I had a system of many k to sell, I would put the music that best showed the qualities of this system.
    I've seen some dealers fall into this trap and spoil the presentation and possibly the sales. Recordings are a key element for quality sound. Kids do not buy many K systems. Kids love to listen to their music regardless of the sound quality. Kids hear more pop music and pop / rock music have probably the worst recording quality.

  8. #8

    Re: Perspective on show/demo music

    @Spock, I respect your opinion and position, but how do industry attract younger generation if the music played is not something that they listen to now or the total system cost is as you say many K's. IMHO, if the industry continues down the current path and they do not make any effort to attract the younger crowd they are doomed.

    Question for the dealers/manufactures on the forum.

    What are the trends that you are seeing? Are you seeing customers who are between 30 and 50 yrs old purchasing equipment from you and/or what % (rough approximation) of the show attendees in your rooms are under 50? What is your approximate diversity break down (between male v/s female, along with ethnicity, age, etc)?

    Our observation (mine and my 14 yr olds) at CAF was the attendees looked mostly over 50+, with very limited female attendance and not as diverse. That was similar observation at NY Audio show for the one day that I attended.

    Apology in advance if I am redirecting the thread away from OP's original intention. Please, feel free to trash the post if it seems not appropriate for the thread.

  9. #9
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    Re: Perspective on show/demo music

    Not a problem. However, the 13 year old is just an example, my friend is closer to my age. A dealer should play what the customer will be listening to on the system in his home. Get their attention first, then if you want to show difference in recording quality of Pop vs. whatever, go ahead. The point is to get the potential younger person to want to spend the money on a better system, to educate.

    Quote Originally Posted by Spock View Post
    Sorry if I do not totally agree with you.
    If I had a system of many k to sell, I would put the music that best showed the qualities of this system.
    I've seen some dealers fall into this trap and spoil the presentation and possibly the sales. Recordings are a key element for quality sound. Kids do not buy many K systems. Kids love to listen to their music regardless of the sound quality. Kids hear more pop music and pop / rock music have probably the worst recording quality.
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  10. #10
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    Re: Perspective on show/demo music

    Quote Originally Posted by Mr Peabody View Post
    A dealer should play what the customer will be listening to on the system in his home.
    Actually, one generally plays music that best highlights the systems strengths and then, if the potential customer requests something, play that....since "that", can include abysmally poor SQ music. Done over a dozen shows, that's been my experience.
    It's the old saying you can please some of the people some of the time...

  11. #11
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    Re: Perspective on show/demo music

    Quote Originally Posted by AJ Soundfield View Post
    Actually, one generally plays music that best highlights the systems strengths and then, if the potential customer requests something, play that....since "that", can include abysmally poor SQ music. Done over a dozen shows, that's been my experience.
    It's the old saying you can please some of the people some of the time...


    It's the old saying you can please some of the people some of the time...and fool most of the people most of the time ..
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  12. #12
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    Re: Perspective on show/demo music

    One trick I've learnt when playing music to non-audiophile friends is to find covers of stuff and see how long it takes them to work out what it is. Favourites are Rodrigo y Gabriella's cover of Stairway to Heaven, and Mo' Blow's cover of Rolling in the Deep.

  13. #13
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    Re: Perspective on show/demo music

    I'll have to look for those, not hearing them myself.

    Quote Originally Posted by heihei View Post
    One trick I've learnt when playing music to non-audiophile friends is to find covers of stuff and see how long it takes them to work out what it is. Favourites are Rodrigo y Gabriella's cover of Stairway to Heaven, and Mo' Blow's cover of Rolling in the Deep.
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  14. #14
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    Re: Perspective on show/demo music

    Quote Originally Posted by Mr Peabody View Post
    I'll have to look for those, not hearing them myself.
    Here are rodrigo y gabriela:
    https://youtu.be/pZl_ELVH5Yk

    And Mo' Blow
    https://youtu.be/fAbGDKypEjE?t=2

    Not sure if they are the versions recommended by heihei but I always prefer live.

  15. #15
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    Re: Perspective on show/demo music

    Rodrigo's album Area 52 is good, adding some horns and percussion.

    Quote Originally Posted by Dizzie View Post
    Here are rodrigo y gabriela:
    https://youtu.be/pZl_ELVH5Yk

    And Mo' Blow
    https://youtu.be/fAbGDKypEjE?t=2

    Not sure if they are the versions recommended by heihei but I always prefer live.
    Aurender ACS10 w/Audioquest Diamond USB, Esoteric N05xd
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    SVS PC13 Ultra
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  16. #16
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    Re: Perspective on show/demo music

    Quote Originally Posted by AJ Soundfield View Post
    Actually, one generally plays music that best highlights the systems strengths and then, if the potential customer requests something, play that....since "that", can include abysmally poor SQ music. Done over a dozen shows, that's been my experience.
    It's the old saying you can please some of the people some of the time...
    I love music that is how I got into this business to begin with and I really don't like audiophile music.
    When I do shows I do my absolute best to not play any of the same stuff over and over. I love to play music period. I play all kinds of music and I am always listening to new things to find more that I like and of course that sounds good.

    When I do shows it seems that all people ask for is the same stuff over and over that I personally try to avoid.
    Just because some reviewer liked in 10 years ago doesn't mean that is all there is to listen too.
    I have met many audiophiles with tiny music collections which to me makes no sense.
    I have over 7 TB on my server and its growing every day.

    Here is this weeks suggestions:
    Rodney Crowell- The Houston Kid - Try Highway 17 and the Rock of my Soul.
    He is Roseann Cash's husband and Johnny Cash's son in law

    Popular
    try
    Ed Sheeran X Wembley Edition - I'm a mess and Bloodstream but its all good
    Your kids will know this for sure

  17. #17
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    Re: Perspective on show/demo music

    Quote Originally Posted by BendingWave View Post
    I love music that is how I got into this business to begin with and I really don't like audiophile music.
    When I do shows I do my absolute best to not play any of the same stuff over and over. I love to play music period. I play all kinds of music and I am always listening to new things to find more that I like and of course that sounds good.

    When I do shows it seems that all people ask for is the same stuff over and over that I personally try to avoid.
    Just because some reviewer liked in 10 years ago doesn't mean that is all there is to listen too.
    I have met many audiophiles with tiny music collections which to me makes no sense.
    I have over 7 TB on my server and its growing every day.

    Here is this weeks suggestions:
    Rodney Crowell- The Houston Kid - Try Highway 17 and the Rock of my Soul.
    He is Roseann Cash's husband and Johnny Cash's son in law

    Popular
    try
    Ed Sheeran X Wembley Edition - I'm a mess and Bloodstream but its all good
    Your kids will know this for sure
    Rodney Crowell is an excellent song writer with many memorable lyrics. I saw him in concert earlier this year at The Ark in Ann Arbor. It is a very intimate venue where his artistry shines.
    Jim

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  18. #18
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    Re: Perspective on show/demo music

    I have a couple of Crowell's albums. I haven't spun them in a while, good suggestion

    Quote Originally Posted by BendingWave View Post
    I love music that is how I got into this business to begin with and I really don't like audiophile music.
    When I do shows I do my absolute best to not play any of the same stuff over and over. I love to play music period. I play all kinds of music and I am always listening to new things to find more that I like and of course that sounds good.

    When I do shows it seems that all people ask for is the same stuff over and over that I personally try to avoid.
    Just because some reviewer liked in 10 years ago doesn't mean that is all there is to listen too.
    I have met many audiophiles with tiny music collections which to me makes no sense.
    I have over 7 TB on my server and its growing every day.

    Here is this weeks suggestions:
    Rodney Crowell- The Houston Kid - Try Highway 17 and the Rock of my Soul.
    He is Roseann Cash's husband and Johnny Cash's son in law

    Popular
    try
    Ed Sheeran X Wembley Edition - I'm a mess and Bloodstream but its all good
    Your kids will know this for sure
    Aurender ACS10 w/Audioquest Diamond USB, Esoteric N05xd
    Mark Levinson #526, 534 & JBL 4367's
    Clearaudio Performance DC w/Maestro cart
    Clarus Concerto & their Crimson cables

    HT: Marantz AV8003, Linn 5125, JBL SAM3ha, Revel s30,
    SVS PC13 Ultra
    Transparent, Analysis Plus & Tributaries. PS Audio filtering
    Sony XBR-75X940D & BDP
    Parasound P6, MBL 8006b, Artisan speakers/subwoofer

  19. #19
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    Re: Perspective on show/demo music

    Quote Originally Posted by BendingWave View Post
    I love music that is how I got into this business to begin with and I really don't like audiophile music.

    I have met many audiophiles with tiny music collections which to me makes no sense.
    Well, I stopped trying to make sense of what others including audiophiles, do/like, a long time ago.
    I also got into the biz due to love of music, but mainly live music (primarily classical/jazz/acoustic, but some amplified/rock etc too)...and how many systems failed to remotely recreate that semblance of realism. To each their own of course. I also find when wandering the halls of audio shows, that much of the demo music seems more apt for an elevator or maybe inducing a coma, but again, I also understand tastes and preferences vary. Others may not like my wide dynamic range "live" sounding music preferences.

    Quote Originally Posted by BendingWave View Post
    When I do shows I do my absolute best to not play any of the same stuff over and over. I love to play music period. I play all kinds of music and I am always listening to new things to find more that I like and of course that sounds good.
    When I do shows it seems that all people ask for is the same stuff over and over that I personally try to avoid.
    Speaking of which, there is a show in Feb 2019 near your back yard. Would be a pity if you were not there. Would love to hear your music with those Gobels, as I'm sure would others travelling in from afar.
    Seen quite a few good words about them, but nothing beats the "live" experience.

    cheers,

    AJ

  20. #20
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    Re: Perspective on show/demo music

    Quote Originally Posted by AJ Soundfield View Post
    Well, I stopped trying to make sense of what others including audiophiles, do/like, a long time ago.
    I also got into the biz due to love of music, but mainly live music (primarily classical/jazz/acoustic, but some amplified/rock etc too)...and how many systems failed to remotely recreate that semblance of realism. To each their own of course. I also find when wandering the halls of audio shows, that much of the demo music seems more apt for an elevator or maybe inducing a coma, but again, I also understand tastes and preferences vary. Others may not like my wide dynamic range "live" sounding music preferences.


    Speaking of which, there is a show in Feb 2019 near your back yard. Would be a pity if you were not there. Would love to hear your music with those Gobels, as I'm sure would others travelling in from afar.
    Seen quite a few good words about them, but nothing beats the "live" experience.

    cheers,

    AJ
    I am about 3 hours from the show in Florida. I have a brand new showroom which is now functioning and the speakers work well in. We are doing Axpona 2019 and RMAF 2019 and we will be at MOC in Munich in May.
    I was approached about the Florida show but there wasn't a room that was available that would make sense for my products so I passed. You are certainly welcome to take a ride if you would like to visit.
    Best regards,
    Elliot

  21. #21
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    Re: Perspective on show/demo music

    Quote Originally Posted by BendingWave View Post
    We are doing Axpona 2019 and RMAF 2019 and we will be at MOC in Munich in May.
    That's a pretty full slate, understood. If I'm ever going down that way I'll take you up on the offer, thanks.

  22. #22
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    Re: Perspective on show/demo music

    Quote Originally Posted by AJ Soundfield View Post
    That's a pretty full slate, understood. If I'm ever going down that way I'll take you up on the offer, thanks.
    It would be my pleasure and I am fairly sure it will be worth your while!
    Best regards,
    Elliot

  23. #23
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    Re: Perspective on show/demo music

    See you at Axpona, I have my ticket already

    Quote Originally Posted by BendingWave View Post
    It would be my pleasure and I am fairly sure it will be worth your while!
    Best regards,
    Elliot
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  24. #24
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    Re: Perspective on show/demo music

    We will be there in force in the Club Room on the 15th Floor.
    Party time

  25. #25
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    Re: Perspective on show/demo music

    I really dislike it when show only play Music like Dianna Krall, Jennifer Warrens, Norah Jones and similar soulless music.

    Also effect music like Yellow is horrible it just shows how dynamic a system is but the music itself is unlistenable.
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  26. #26
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    Re: Perspective on show/demo music

    Well at a show everyone wants to hear THEIR music and many would say they like what you hate. I try to play all kinds of different music across all genres and to play whats new as well as what is old. I build a system to bring me closer to the music and open the musical world to new and different things. To me its a time machine that can transport me to different places and different times and enrich my life.
    Like anything else in life repetition of the same thing over and over is to me boring.

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Perspective on show/demo music

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