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  1. #1
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    Major Focal Price Increases - Effective March 1, 2020

    Quote Originally Posted by phunge View Post
    That sounds like a fantastic setup. I have used the 1060, 1050, and now 2160 on Focal Maestro EVO and Stella EVO. They all paired and worked together very nicely. You often hear reports of Focal sounding bright, and boulder sounding analytical -- i have not found either to be the case. I've always used tube based preamps, audio research and VAC, and I would put the sound just slightly on the warm side of neutral. I haven't tried with solid state pre-amp. I do think the Boulder gear is incredibly neutral, as are the Focal EVOs. I think this allows the system to fully reveal the slighly sweet character of the tubes. These systems also make the effect of every cable change fully apparent -- it becomes quite easy and fun to fine-tune the sound to your liking. I didn't find the boulders to very sensitive to power conditioning, but the VAC certainly benefits from it.

    Have fun with your auditioning!
    Did you see the massive price increase Focal had? Wow. Scalaís have gone from $28k to $33k to $40k to now $52k. Wow. Maestroís have gone from $60k to $74k. All models went up quite a bit as of today.

    I only sell the headphones.


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  2. #2

    Re: Boulder arrives at Suncoast Audio

    Yeah, I think focal is making a huge mistake -- they may have priced themselves out of the market, time will tell...

  3. #3
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    Boulder arrives at Suncoast Audio

    Quote Originally Posted by phunge View Post
    Yeah, I think focal is making a huge mistake -- they may have priced themselves out of the market, time will tell...
    Itís always interesting to then start comparisons for the same money. Vivid G2 S2, which is $50k and Doug Schneider said: ďThe Giya G2 is not only the best loudspeaker Iíve ever reviewed, itís the best loudspeaker Iíve ever heard. It may be the best loudspeaker in the world.Ē

    Youíre also in Magico M2 territory.

    Youíre also in Stenheim Alumine 5 territory.

    So many other $50-60k speakers.

    Stiff competition.

    Iím not saying itís not a good speaker, but it sure has gone up in price significantly. I hope they do well.


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  4. #4

    Re: Boulder arrives at Suncoast Audio

    Quote Originally Posted by Mike View Post
    Did you see the massive price increase Focal had? Wow. Scala’s have gone from $28k to $33k to $40k to now $52k. Wow. Maestro’s have gone from $60k to $74k. All models went up quite a bit as of today.

    I only sell the headphones.


    Sent from my iPhone using Tapatalk
    Actually Maestro Utopia III was $55k. The EVO price hikes were crazy to begin with (and this latest round of hikes is just insane). Outside of the Scala EVO (which really benefited from the upgrades - but still isn't as good of a speaker as the Maestro in either form assuming you have the space and the amps to properly drive non-EVO), I'm not sure there's really an improvement in the EVO redesign (I really couldn't see anything in the Maestro EVO that made me want to trade in my current speakers and in fact IMO the EVO was a step backwards in performance but certainly made sense as a redesign from a Focal sales perspective as it was easier to drive versus the nasty loads the Maestro presents). In any case, even if you like the EVO I'm not sure where the 40%+ price hike is justified. In silver lining news, it's at least not Avalon style where after the Avalon Isis got some good reviews the price magically went from $55k to $90kish in a couple of years (this time with no change to the speaker - just plain thievery).
    EMM Labs TX2 SE|DA2 V2| Ayre KX-R Twenty | D'Agostino Momentum M400 | Focal Maestro Utopia III | MIT Oracle MA | VH Audio | Shunyata King Cobra CX | Shunyata Everest | Harmonic Resolution Systems | CAD Ground Control

  5. #5
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    Major Focal Price Increases - Effective March 1, 2020

    Moving the discussion over here.
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  6. #6

    Re: Major Focal Price Increases - Effective March 1, 2020

    Just curious but did Focal say why the major increase in price?


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  7. #7
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    Re: Major Focal Price Increases - Effective March 1, 2020

    Quote Originally Posted by FishStalkerGuy View Post
    Just curious but did Focal say why the major increase in price?


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    They did not and they raised the price of some NAIM gear too. SN3 jumped up $500.


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  8. #8

    Re: Major Focal Price Increases - Effective March 1, 2020

    This is a steep increase...........have you seen other companies increase their price like this in last 12 months?


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  9. #9
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    Re: Major Focal Price Increases - Effective March 1, 2020

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  10. #10
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    Re: Major Focal Price Increases - Effective March 1, 2020

    Quote Originally Posted by apdoc2004 View Post
    I would say terrible timing -- with the possibility of a recession in the near future.
    I donít foresee that, but I can imagine they have a large overhead and buying up distributors adds to that. Great company, but a big price increase for sure.


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  11. #11
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    Major Focal Price Increases - Effective March 1, 2020

    Sopra 2 goes from $15k to $19,000
    Sopra 3 goes from $20k to $24,000
    My Systems: http://www.audioshark.org/showthread...481#post158481

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  12. #12

    Re: Major Focal Price Increases - Effective March 1, 2020

    Quote Originally Posted by Mike View Post
    Sopra 2 goes from $15k to $19,000
    Sopra 3 goes from $20k to $24,000
    Iím not sure if this was mentioned, but as for Focal the price in the US has always been lower than in the EU and rest of the world. People were buying in the US and shipping overseas. All this was done to even out the market which they have done.


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  13. #13

    Re: Major Focal Price Increases - Effective March 1, 2020

    So Focal is effectively charging US customers VAT. Then they deserve the sales beating they're gonna get.

  14. #14
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    Re: Major Focal Price Increases - Effective March 1, 2020

    When the Magico A3 came out, Soundstage compared it to the Sopra 2. Now the Sopra 2 is almost same price as the Magico A5. Interesting.


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  15. #15

    Re: Major Focal Price Increases - Effective March 1, 2020

    Im entertained by this, I have owned 3 pairs of brand new Focals, including 2 sopras. All of them had quality issues. I would never buy Focal again.

  16. #16

    Re: Major Focal Price Increases - Effective March 1, 2020

    I've owned three pairs of Focals (all Utopia) and never had any quality issues. Not sure what relevance any of this has to the discussion at hand.

  17. #17
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    Re: Major Focal Price Increases - Effective March 1, 2020

    Care to provide additional details regarding the quality issues? This could help future buyers considering a purchase of Focal speakers.

    Quote Originally Posted by dznutz View Post
    Im entertained by this, I have owned 3 pairs of brand new Focals, including 2 sopras. All of them had quality issues. I would never buy Focal again.

  18. #18

    Re: Major Focal Price Increases - Effective March 1, 2020

    Iím thoroughly enjoying my maestro EVOís and did compare them to equal and higher priced speakers before I bought mine.


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  19. #19

    Re: Major Focal Price Increases - Effective March 1, 2020

    Quote Originally Posted by apdoc2004 View Post
    Care to provide additional details regarding the quality issues? This could help future buyers considering a purchase of Focal speakers.
    Sure can, here is a photo of a freshly opened pair of Walnut Sopra 2's. There was literally a crack in the front baffle along with a chip in the glass base. This is all on a brand new factory sealed pair. The response from Plurison at that time was frustrating at best.
    Attached Images Attached Images

  20. #20
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    Re: Major Focal Price Increases - Effective March 1, 2020

    Thanks. That would be unacceptable if you are buying a brand new pair. Did the dealer replace it with a fresh pair of speakers?

    Quote Originally Posted by dznutz View Post
    Sure can, here is a photo of a freshly opened pair of Walnut Sopra 2's. There was literally a crack in the front baffle along with a chip in the glass base. This is all on a brand new factory sealed pair. The response from Plurison at that time was frustrating at best.

  21. #21

    Re: Major Focal Price Increases - Effective March 1, 2020

    It wasn't up to the Dealer, it was up to the Distributor. So after about 4 months... yes. They arrived with other issues.

  22. #22
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    Re: Major Focal Price Increases - Effective March 1, 2020

    That is too bad. At these luxury prices, to have shoddy quality control is a deal breaker.

    Quote Originally Posted by dznutz View Post
    It wasn't up to the Dealer, it was up to the Distributor. So after about 4 months... yes. They arrived with other issues.

  23. #23
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    Re: Major Focal Price Increases - Effective March 1, 2020

    We got in an order for a set of new Kanta 3's just prior to the price increase thanks to our dealer who gave us a heads up. These will be used for our new multi-channel basement music/movies system. We still have our Sopra 3's in the 2-channel room. Back when the Sopras arrived, one had a completely shattered glass base. This almost certainly happened during transport, even though there were no signs of damage to the shipping boxes. A new serial-matched replacement pair (not just a single speaker) was sent to us direct from the distributor and arrived within a week or so. Sorry to hear that others have had problems, but we've had the exact opposite customer service experience from Focal / Audio Plus. Having said all that, I can say with certainty that we would not have been a buyer at the new prices. Not sure where we would have ended up, but it wouldn't have been the Kantas.
    Jeff

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    Streamer/Server: Aurender N100H; Disc Player: Oppo UDP-205; DAC: PS Audio Directstream Jr; Preamp: Wyred 4 Sound STP-SE Stage 2; Power Amp: ATI AT542NC; Speakers: Focal Sopra No. 3; Cables:
    Wireworld, Kimber, Cullin; Power: Ansuz Mainz8 X-TC, PS Audio Dectet, Furutech outlets

  24. #24

    Re: Major Focal Price Increases - Effective March 1, 2020

    What upgrades Focal making to new EVO III line? I was watching video on youtube where guy was comparing Focal Scala Utopia EVO to Wilson Sasha DAW and metinoned new scala price. I couldn't believe it so I googled it and he was right. New scala price is insane. Oh well probably more sales to Magico, Wilson, Rockport, YG Acoustics.

  25. #25
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    Re: Major Focal Price Increases - Effective March 1, 2020

    Quote Originally Posted by ben View Post
    What upgrades Focal making to new EVO III line? I was watching video on youtube where guy was comparing Focal Scala Utopia EVO to Wilson Sasha DAW and metinoned new scala price. I couldn't believe it so I googled it and he was right. New scala price is insane. Oh well probably more sales to Magico, Wilson, Rockport, YG Acoustics.
    Scala has gone from $28k to $32k to $40k to $52k.


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  26. #26

    Re: Major Focal Price Increases - Effective March 1, 2020

    Quote Originally Posted by ben View Post
    What upgrades Focal making to new EVO III line? I was watching video on youtube where guy was comparing Focal Scala Utopia EVO to Wilson Sasha DAW and metinoned new scala price. I couldn't believe it so I googled it and he was right. New scala price is insane. Oh well probably more sales to Magico, Wilson, Rockport, YG Acoustics.
    Yes the Focal /Naim mob have really gone for our jugular--the Naim pricing is also insane--sad in these tough times.

    Frankly never liked Focal Speakers anyway--but I have fondness for Naim -owned various since the late 70's--still do!

    Seen it before tho when a "Vulture Capitalist" outfit takes control. ( Sonus Faber/ McIntosh/etc).

    Bruce

  27. #27

    Re: Major Focal Price Increases - Effective March 1, 2020

    Quote Originally Posted by Bruce View Post
    Yes the Focal /Naim mob have really gone for our jugular--the Naim pricing is also insane--sad in these tough times.

    Frankly never liked Focal Speakers anyway--but I have fondness for Naim -owned various since the late 70's--still do!

    Seen it before tho when a "Vulture Capitalist" outfit takes control. ( Sonus Faber/ McIntosh/etc).

    Bruce
    They better pray that after this pandemic gets over, economy bounce back quickly ( which i doubt), otherwise they are in for rude awakening for sure. I have feeling that this worldwide economy crash will wipe out some high end manufacturer. fingers crossed.

  28. #28
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    Major Focal Price Increases - Effective March 1, 2020

    Quote Originally Posted by ben View Post
    They better pray that after this pandemic gets over, economy bounce back quickly ( which i doubt), otherwise they are in for rude awakening for sure. I have feeling that this worldwide economy crash will wipe out some high end manufacturer. fingers crossed.
    Competition is the great equalizer.

    Iím preparing for a presentation to our audiophile society tomorrow on the changes in the audio industry. Lots of discussions on high end audio and the Internet, a look at those few still stuck in the stone ages with ďterritoriesĒ, the future of e-commerce, trade shows and more.

    As for the Covid 19 situation, weíve had record sales. People staying at home and not traveling has been good for business.


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  29. #29

    Re: Major Focal Price Increases - Effective March 1, 2020

    Quote Originally Posted by Mike View Post
    Competition is the great equalizer.

    I’m preparing for a presentation to our audiophile society tomorrow on the changes in the audio industry. Lots of discussions on high end audio and the Internet, a look at those few still stuck in the stone ages with “territories”, the future of e-commerce, trade shows and more.

    As for the Covid 19 situation, we’ve had record sales. People staying at home and not traveling has been good for business.


    Sent from my iPhone using Tapatalk Pro
    Glad to hear you are doing good business. Main question is whats going to happen when real tsunami starts? Crack already started in commercial real estate and more than 4 million residential mortgages are in deliquincy. Hope I'm proven wrong and high end audio continues doing great business in coming future years.

  30. #30
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    Re: Major Focal Price Increases - Effective March 1, 2020

    Quote Originally Posted by ben View Post
    Glad to hear you are doing good business. Main question is whats going to happen when real tsunami starts? Crack already started in commercial real estate and more than 4 million residential mortgages are in deliquincy. Hope I'm proven wrong and high end audio continues doing great business in coming future years.
    There will certainly be segments of the economy that struggle: restaurants, travel, hotel, etc. but the underlying economy was so strong prior to C19, that I feel things will and are coming back. Roaring back? No, but coming back strong. Itís like a car racing down a hill at 100mph, you apply the breaks and yeah, you slow down to 10mph, but let off the breaks and you slowly pick of speed again. Economic momentum.

    2008 was a different bird. We had crooks, thieves and liars everywhere. The banks and economic institutions, many in the real estate world were all in cahoots. I personally witnessed real estate agents in cahoots with appraisers who were in cahoots with lenders. They were encouraging people to own 6 or 7 or 13 homes in one case. Itís was a crooked mess.

    2020 is a pandemic. Itís a hidden enemy. We will defeat it and come back stronger than ever, just like they did with the Spanish Flu and the roaring twenties that followed.

    But Iím a long way off speaker prices now! Ha. Sorry.


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    My Systems: http://www.audioshark.org/showthread...481#post158481

    "We can hear everything we measure, but we can't measure everything we hear. Let your ears be your guide."

    Dealer for: Aqua Hi-Fi, Audio Research, Aurender, AudioQuest Cables & Power Products, Avantgarde Acoustics, Avid HiFi, Ayre Acoustics, Berkeley Audio Design, Boulder Amplifiers, Bowers & Wilkins (B&W), Bryston, Chord, EMM Labs, FirstWatt, Focal Headphones, Furutech, Fyne Audio Loudspeakers, GigaFoil, Gryphon Audio, Harbeth Loudspeakers, Hegel, HiFi Man, ISO Acoustics, Keces Power Supplies, Kuzma Turntables, Lumin, Luxman, Magico Loudspeakers, MBL Speakers & Electronics, MSB Technologies, MySonicLabs Phono Cartridges, Naim Audio, Ortofon, Pass Labs, Quadraspire, Shunyata Research, SimAudio, Stein Music Products, Stenheim Loudspeakers, Stillpoints, T+A Electronics, TechDAS/AirForce Turntables, VAC, Vicoustics, Viva Audio, VPI Industries, WireWorld Cables.

    https://suncoastaudio.com/
    Phone: 941-932-0282
    Facebook: https://www.facebook.com/Suncoast-Au...1105178279194/

  31. #31
    Senior Member
    Join Date
    Feb 2014
    Location
    Austin, TX & Suburban Chicago
    Posts
    673

    Re: Major Focal Price Increases - Effective March 1, 2020

    Hi Mike, can you record this for us? I would love to hear your observations!

    Quote Originally Posted by Mike View Post

    Iím preparing for a presentation to our audiophile society tomorrow on the changes in the audio industry.


    Sent from my iPhone using Tapatalk Pro
    Le Roy

    Austin, Tx : Soulution 520 preamp, 501 mono blocks, 541 SACD/560 DAC w/ Network Streaming, Raidho D3.1, Lumin U1, Uptone Audio Modded Mac Mini w/ MMK fanless kit & JS-2 LPS, Regen, Ansuz Diamond Loom, Oppo 105D, QNAP TS-451+

    Chicagoland : Soulution 725 preamp, 711 stereo amp, 541 SACD/560 DAC w/ Network Streaming, Raidho D5.1, Naim UnitiServe 2TB, Aurender W-20 Ansuz d-tc Loom (complete), Teac X1000 R2R, QNAP TS-451+

    Foundation:
    Raidho Rack system, Ansuz DTC Mainz8, Ansuz (2) Mainz D8 Distribution, 20 amp dedicated outlets via subpanel

  32. #32
    Audioshark
    Join Date
    Apr 2013
    Location
    Sarasota, FL
    Posts
    26,047

    Re: Major Focal Price Increases - Effective March 1, 2020

    Quote Originally Posted by Odyssey View Post
    Hi Mike, can you record this for us? I would love to hear your observations!
    I doubt the freebie video conferencing software the group uses has that feature.
    My Systems: http://www.audioshark.org/showthread...481#post158481

    "We can hear everything we measure, but we can't measure everything we hear. Let your ears be your guide."

    Dealer for: Aqua Hi-Fi, Audio Research, Aurender, AudioQuest Cables & Power Products, Avantgarde Acoustics, Avid HiFi, Ayre Acoustics, Berkeley Audio Design, Boulder Amplifiers, Bowers & Wilkins (B&W), Bryston, Chord, EMM Labs, FirstWatt, Focal Headphones, Furutech, Fyne Audio Loudspeakers, GigaFoil, Gryphon Audio, Harbeth Loudspeakers, Hegel, HiFi Man, ISO Acoustics, Keces Power Supplies, Kuzma Turntables, Lumin, Luxman, Magico Loudspeakers, MBL Speakers & Electronics, MSB Technologies, MySonicLabs Phono Cartridges, Naim Audio, Ortofon, Pass Labs, Quadraspire, Shunyata Research, SimAudio, Stein Music Products, Stenheim Loudspeakers, Stillpoints, T+A Electronics, TechDAS/AirForce Turntables, VAC, Vicoustics, Viva Audio, VPI Industries, WireWorld Cables.

    https://suncoastaudio.com/
    Phone: 941-932-0282
    Facebook: https://www.facebook.com/Suncoast-Au...1105178279194/

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Major Focal Price Increases - Effective March 1, 2020

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