- Thread Author
- #21
That's probably not a bad idea. It's an entirely different market, entirely different customer IMO.
Devialet raises $106 million
- Thread starter Mike
- Start date
That's probably not a bad idea. It's an entirely different market, entirely different customer IMO.
kiwi_1282001
Active member
Apparently they are. Here in Singapore Devialet speakers have been installed on boats by adventurous owners. I believe they are sealed but doubt they are IP rated.
- Thread Author
- #23
The point I was trying to make is that the type of customer who's at a minimum curious about the Phantom, is more than likely not going to pony up for the Phantom. They can't bridge the gap between the $300 Bose and the $2000 Phantom. The people that can afford the Phantom, will want one for a second system, kitchen, etc.
- Thread Author
- #24
Norman and I have talked off line and it will be indeed interesting to see what kind of competition the Phantom faces over the next year or two.
Kuoppis
New member
- Joined
- Jan 19, 2015
- Messages
- 5,213
Living room system for background music with guests. Good WAF.
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- Thread Author
- #27
My wife likes our Phantom. She can quickly switch over to it from her phone and be listening to her playlist from Tidal.
I sell a few to people wanting them for their office.
True, an expensive lifestyle play for the more well heeled...or as furniture for the right decor. At 3K to $5K a pair, it is not mass market.
Major worry for the will be the Wireless active KEF LS50 at $2200 a pair...throw on a great Magellan sub for $800 and for $3K, you have something with genuine audiophile pretentions for a bit more than half of what the Gold Phantom sells for. http://tbisound.com/dsp_products_subwmagvisu.asp
I though that the Phantoms would be a shoe in for nightclubs, given that you can wirelessly connect up to 32 of them in the Dialog network. Silver can do max 105db (EU legal maximum) and Gold can do 108db. They would be cheaper than a Pro setup as the bulk pricing and DIYsetup ability should cut the cost in 2 or 3. HOWEVER in speaking with 2 pro-audio gurus from 2 famous companies you would all know, they said the Wireless would not be commercially stable enuff and wired would get messy (costs savings severely eaten into) and the other thing is the actual sound pressure. In a club setting they would definitely NOT pressurize the salons enuff, no matter what the dbs are in the specs. I have to defer to 2 independent voices of reason.
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kiwi_1282001
Active member
Yes, and that is precisely the reason why Devialet has raised the money. They essentially want to do four things:
1. Innovate. They want to take technology we are seeing in Phantom, miniaturise and de-cost it without impacting sound quality and market the resulting product(s) with a price tag which is more palatable for the common man.
2. Double their R&D team from current 60 headcount to around 120 by mid-2017 to drive innovation and product development.
3. Get into new markets – by delivering higher quality sound for consumer devices such as televisions, mobile phones, laptops and car audio.
4. Significantly expand their retail presence with their own Devialet branded retail storefronts
Four years later, has any of this come to pass?
What's up with Devialet?
They continue upgrading their 'audiophile' integrateds.
NekoAudio
New member
Devialet's business has been growing in their Phantom line, and through some partnerships.
kiwi_1282001
Active member
Sort of.
They have got into new markets, targeting the consumer space for example with wireless earbuds said to rival Apple's AirPods Pro. They have also partnered (co-engineered) with Huawei to create a new desktop Bluetooth smart speaker called Sound X for the home competing with Apple’s HomePod mini, Bose Home Speaker, Amazon Echo etc.
Further, they have increased the number of their own Devialet branded retail storefronts (flagship, pop up stores and immersive rooms) – seemingly preferring this approach together with in-house presence at major retail chain stores such as Lane Crawford, Microsoft, b8ta, David Jones etc. over more traditional dedicated audiophile dealerships.
Devialet have presented car audio concepts with Audi and Renault but nothing by way of volume production (yet) that I’m aware of.
