I'm not exactly sure what your point is here, Serge, but there all sorts of products in the market. Those products get reviewed in written or video reviews, and customers use those reviews, hopefully, to make informed decisions about whether those products would meet their needs and represent a value proposition. Its the same whether the product is audio gear, cameras, cars, sport bikes, home theatre or wrist-watches. I could just as well be writing about mirrorless digital cameras or watches, and some folks will read those reviews and find it informative enough to make an informed purchasing decisions.
Well, for the record Stephen, I know how magazines work. I was a partner in a print magazine before as one of my business ventures. So I know how far subscription money goes and how much farther "advertising" bucks go and what product placement is. It is not a secret and it is a game played by all forms of consumer targeted media.
But let me focus on the other part. You were/are a scientist? So lets dive in.
I'm having a bit of a problem with "informed decisions" when it comes to high end audio magazines. It's all fun, it is just a hobby, perhaps taken way too seriously by some but that's fine, whatever floats your boat, right?
Yes, you could be writing about sport bikes, you could be writing about cameras but all of that is easily verifiable. You thought the bike seemed more powerful and faster? Let's throw it on the dyno, yep, Stephen was right, it is. That camera seems to take sharper pictures than the rest, what is the resolution? Oh, yeah it is higher! It is a verifiable fact. That lens has a nice BOKEH, yep, I see that and so does everyone else.
Not so with audio. I heard blah, blah, blah, it sounded better than, this, that and the other. However, There is no way to quantify sound. What is good sound? What is really the RIGHT sound? Accurate sound? Where you there when Mozart played his music on a Fortepiano in 1785? No? Me neither, so we don't really know how THAT sounded in THAT acoustic space. Rather pointless then. We can only go by a flat response speaker as ACCURATE then? The DAC does not measure well... But we should not let measurements determine sound quality! NO, NO, NO! Ok, so what is sound quality then and how does one quantify it? Where is the science? Where is the proof?
Then we have this on top...
We don't all hear the same, either through aging, disease process or the simple fact that people do not hear the same way period and science tells us that. But going further... There is no way YOUR system is going to sound the same in MY room, let alone different components in combination with others...
So all of that is fine, it is what it is. It is like dealing with anything related to other senses. This painting is magnificent! Look at those colors! But I am color blind and I don't like modern art?
This red wine tastes GREAT, I would award it 96 point because I am a professional wine taster. Wait, that wasn't fair, I know I confused white wine for red but I was blindfolded! (True story)
That violin that is playing is the Stradivarius, I know because I am a professional violin player and I can tell with my eyes closed. Oh wait, that wasn't fair, I was blind folded... (True story)
This cable sounds much better than all the rest. How so? I can hear it! Let's see how well you can pick it out. Oh wait, that wasn't fair... I was blindfolded... Yeah, we don't like our double blind tests, do we?
This footer, this rack, they just sound soooo much better! How so? Where and how does vibration come into play with electronic circuits and affect sound? Where is the science on that? But I can hear it! See the blindfolded part again...
So Stephen, in conclusion, yeah, writing about audio is very different. It is not objective, it is very SUBJECTIVE. Sometimes, not always, but sometimes, it is better than most Science Fiction out there! It gets wickedly left field and stretching the imaginable science realm beyond reasonable.
Cables with the strand geometry based on Egyptian Pyramids?
Fancy outlets that produce what nature does with Millions of volts of lightning in the atmosphere and claim that it is also a benefit to sound?
CD demagnetizers?
Give me a break here. The madness seems to be subsiding from the 90s but certain magazines have had their big part in creating the mysticism movement...
I do use the magazines from time to time to check on specs, features and the good quality pictures of the product. I'll give them that. Everything else is creative writing. The magazine relies on advertising bucks and the manufacturer that sent the product in for a review would like to receive a positive review, it can make or break him/her. Win-Win? Yeah, for the most part that is exactly how it works. That plus one often gets to keep the gear or at least enjoy a professional courtesy discount and blow it out eventually on A'gon.
I personally do not have any issues with it, I am well aware and as such, I make my own decisions based on my needs/wants/budget/desires but I realize that both magazines and the contributing staff need to get compensated, as do the audio manufacturers need to make a healthy profit. It's all good. You pay to play. Some pay MORE, some pay LESS.
Now, you probably know me well by now, I always say it like it is. Your "enthusiasm" for a certain brand is more than noticeable. Perhaps it is completely genuine, I want to believe that but If I had a dollar for every time I came across one of your not so subtle endorsements, well, I would be investing into a fancy cable outfit and making you a very generous offer to be my brand ambassador. Talent should be rewarded and that was always my business motto in life.
Don't take it personally and I do enjoy creative writing, yours as well as other reviewers and members of various forums. Some just get compensated for it and others do it for passion of the hobby. Don't be surprised when some folks start to confuse your enthusiasm with other motives. It is a normal response.